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While digital marketing keeps trying to reinvent itself every year, the simple truth is that there are some basic marketing principles that are not likely to change until Elon Musk’s Neuralink becomes the new normal.  What does change year after year is the…

If you’ve been using DirectIQ, you know that it helps you send emails quickly. The dashboard is easy to use, and it offers free templates, social media tools, and much more. However, it might not have every feature you want. On top of…

Slack has proven to be one of the best workplace communication tools you can use. Its best feature is its ability to integrate with other essential apps and services, making the experience much more fluent for you and your team. One of the…

If email conversions are your goal, then Mailigen is one of the top choices. Many people use it, and it focuses on email automation to save time and offer better results. However, some people find that it’s lacking with certain features, and it…

It’s been years since Poptin raised its wings on Product Hunt, and now it continues to conquer new heights with its latest upgrades and features. Poptin has been building more robust tools to help you unleash the maximum potential of your website visitors.…

You launched your website a few weeks ago. But your sales and revenues remain stagnant. That’s disappointing. Maybe, your site has quality content. Perhaps, its loading speed is convenient. Or it is easy to navigate. Then, why are your traffic and client conversion…

Cold calling has been an effective way of getting new clients since the first cold call ever was conducted in the NCR corporation in the late 19th century. Since then, SaaS companies have been using various sales strategies and tactics to reach out…

We have just come out of a transformational year. 2020 was difficult for a lot of people. But, if you are aiming at 2022 being different, then your phone can prove to be your best friend. If you are looking at new apps…

The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different.  Customer acquisition and retention are essential for SaaS companies…

One of the most important issues for a marketing campaign, whether sponsored or organic, is creating a situation where users and potential customers can seamlessly come to our digital assets. Several times, a digital asset is a landing page, website, or service page. But…