タグアーカイブ: デジタルマーケティング

Today, pop-ups have become an indispensable part of every online business strategy. They serve to highlight all those special offers that will make “once visitors” now real buyers. To create pop-ups today, we have many tools that can help make those windows more…

While digital marketing keeps trying to reinvent itself every year, the simple truth is that there are some basic marketing principles that are not likely to change until Elon Musk’s Neuralink becomes the new normal.  What does change year after year is the…

Influencer marketing from being an ancillary marketing method has now become an 8-10 billion dollar industry worldwide.  Why?  It works wonders for businesses! Here are some more stats should you doubt the potency of influencer marketing in e-commerce. 89% of all marketers find…

A few years ago, people started adapting to online marketing through social platforms. Back then – about a decade ago – marketing was less unsophisticated, and Facebook’s algorithms were less demanding. Today, marketers have to bypass many algorithms if they are to rank…

This past year saw a massive shift in the way businesses and marketers interact with their customers. Customers are increasingly using e-commerce websites and social media to do their shopping. This means that with every interaction, they leave behind massive sets of data…

One of the most important issues for a marketing campaign, whether sponsored or organic, is creating a situation where users and potential customers can seamlessly come to our digital assets. Several times, a digital asset is a landing page, website, or service page. But…

Most companies realize the need for an email marketing solution. The problem is there are so many options available. Just when you believe you’ve got the information you require to decide, another comes up that you want to check out and learn about.…

We are in that period of time where everything from high-quality spa services to ready-to-eat meals; everything is being delivered right to our doorstep. And hence it is only the next-step that we even start purchasing our daily provisions and groceries online too! …

Regardless of the industry that you are in, email marketing has proven to be one of the most powerful forms of online acquisition. Of course, this works in your favor if you’re a digital marketer or run a digital agency.   According to a…

Mobile phones have become an integral part of our lives. They are constantly with us. When we need to check something quickly on the Internet, we will certainly not wait to come home, turn on the computer, and only then look for the…