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Managing a Shopify store can be fun, but it can also be very challenging if you don’t know which apps to use to make the process more enjoyable. In this article, we’ll show you 15 must-have tools for growing and scaling your Shopify…

Building a thriving business is no easy feat, neither is marketing it to the right people. Luckily, technology has evolved significantly over the years to make it easier and better to market to customers. Some of the best marketing channels aren’t limited by…

Are you struggling to generate quality leads for your B2B business? Does it feel like you’re putting in a lot of effort without seeing any tangible results? You’re not alone. Many B2B companies face challenges when it comes to lead generation. Whether it’s…

Business owners today are particular about maximizing workflow processes for better outcomes. Businesses are conscious of the time invested in various activities because time spent can either result in revenue or losses.  A key strategy for most businesses in the digital age we…

The way businesses communicate with their customers is evolving. It is becoming increasingly important to have the right live chat software. This software makes it easy to provide better customer service through automation.  Fortunately, there’s a variety of live chat apps available to…

In today’s fast-moving world, email automation is a great place to start if you’re looking to build quality leads through your marketing campaigns. It offers an effective way to reach potential customers quickly and easily while being a powerful tool for driving engagement…

Running any business is no walk in the park, even more so a SaaS business. You’re constantly looking for opportunities to increase conversions and optimize your sales process. For this reason, a sales funnel becomes an important tool in your arsenal because it…

Leads are information-seeking members of your target audience. More specifically, they’re people who are at the stage of wanting to learn more about your product. They aren’t entirely sold, but with help from sales and marketing teams, they can become loyal customers.  Businesses…

A high bounce rate can prove detrimental to the success of your site. A high bounce rate often points to more significant issues, chiefly saying that the visitors don’t find your site to be helpful. It’s time to fix this. Let’s start by…

In the world of marketing for new businesses, lead generation is the holy grail. The use of almost any lawful strategy that can attract new or potential consumers is worthwhile. However, just as in any other industry, business owners and service providers must…