One of the most successful businessmen, Microsoft Corporation co-founder Bill Gates, said that “If your business is not on the internet, then, your business will be out of business.”
This line speaks volumes about the new age that is about to come, the age of digitalization where everything can be reached with just a click of our fingertips.
A time when employees may choose where to work, whether in the office or at the comforts of their homes and the traffic won’t be a burden. An era where the challenge lies in the database system of the company to determine the productivity rate of the employee as well as the success rate of the business.
Due to the arrival of the Coronavirus (COVID-19) that made significant changes in our lives, immediate adjustments and solutions have been applied to the pandemic setting to keep the businesses afloat.
Through the use of the internet, software programs, and online tools that are user-friendly are accessible to make businesses track their employees, work, and the overall organization—even the businesses in the health sector specifically the ones that provide gear used to work out or train are using online solutions.
Since the pandemic has confined people in their homes, the internet has been the limitless source in searching clinics and hospitals, outsourcing nurses, doctors, dentists, and booking an appointment and online consultations.
It would also be more convenient if the medical practitioner has an online presence so they can be found through internet searches and be able to access the service these healthcare professionals are offering.
Aside from the online presence, there are also some factors at the back-end of any health business that need to be considered to streamline operations in healthcare management.
Listed below are the 5 tools readily available online that every health business should utilize:
The top on our list is Social Media.
Social media is one of the greatest tools to help maximize the reach of audiences anywhere in the world. It just needs an account to help an individual or an establishment to get started. This platform is continuously innovating to make it all-in-one, accessible, and available to healthcare businesses as well as its possible customers or patients.
Social media users are diverse which makes it ideal to connect to everyone. It maximizes network connections as well as helping business growth by creating accounts for corporate and business pages that could help them increase their online presence.
Top social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and Youtube have been helpful not just in creating personal profile accounts but also in products and services exposure as well as specialized services provided by healthcare professionals.
E-commerce is also one of the greatest features present in social media by connecting businesses and consumers to each other as it has an option in creating marketing tools by using boost post that expands the reach of the advertised product such as vitamins, sourcing medical supplies, and many more.
Ideal for healthcare businesses e.g. pharmacies to deliver medicines to the patients as COVID-19 restricts people to go outside if the matter is not an emergency.
Lead Generation Tool: Poptin
Poptin is a digital advertising user-friendly system. It allows businesses to create website pop-ups even without the knowledge on how to code using drag & drop templates.
It also provides templates per category, personalized or other tools in creating your ads according to your branding that can save you time in hiring graphic artists, designers, and even developers.
Poptin creates pop-ups that are so easy to use and customizable because the interface is easy to navigate and there will be no setting adjustments when it comes to different types of website programs as it is compatible with any website.
There are three main services it could provide once a clinic decides to use Poptin. First is the pop-up ads which are usually seen in some websites of every size and are triggered by a certain set of keywords or behaviors.
Second is the form; this is where the hospital acquires data, generates leads, and helps boost opportunities by letting visitors sign up, be part of the mailing list and become an exclusive paying subscriber. The patients will also receive your newsletters which is also one of the client-retention factors. Being included in the email list could also help the patients be updated should the clinic will conduct monthly online consultation events, discounted medicines, medical missions.
The third is the autoresponder — an automatic thank you & welcome reply triggered once the patient signed up for the form, a confirmation that the form is well-received to let the patients expect that they are already a part of the mailing list, and also an indication of a responsive email.
If you want your clinic to boost brand awareness, Poptin will be your go-to tool to make it happen.
Zoom is a widely-used audio-video conference tool that enables the user to hold client meetings, consultations, presentations, and project collaboration online while being able to hold at least 100 participants. By sharing the link provided for the said meeting or consultation, the patients can readily access the zoom room.
It is also helpful in documentation as it has a special feature where the host can record the whole meeting for later reviews. This application is accessible on desktop, laptop, and mobile so you can attend meetings anytime, anywhere with or without video.
The app also has a screen-sharing feature which helps the presenter proceed to their presentation with the slides on their side and the ease of transition since it has full control of the screen and timing to go to the next slides.
The host is the main controller of the meetings. There is a feature where the host can mute/unmute the audio of the participants to minimize unwanted noise, making it perfect for online health consultations that need instructions to be communicated clearly.
Sharing is easy because Zoom provides an array of file-sharing capabilities which is useful in handing out document file-type prescriptions online.
If you want to have seamless and direct contact with your team, Slack could help you with communication by creating your general plenary for the whole organization as well as dividing them per department through creating exclusive channels no matter how many teams are needed. Creating these channels could help you distinguish who belongs to the pharmacy team, OB team, pediatric team, surgery team, and so on.
Small or large groups will still feel connected to each other and communication is no longer limited to emails alone. This application is also created to keep the team and the business secured by providing limited access to its users.
This app helps the medical team to have real-time communication updates as working remotely can prove to be challenging for team coordination and collaboration. If the medical team has an existing communication platform, the Slack app could be easily linked to third-party platforms and vice-versa.
Google Drive is a commonly used application as a repository of documents and other confidential data. It is a highly secured online storage that is compliant with HIPAA or Health Insurance Portability and Accountability Act. The admin could provide access to selected users and determine the role of those who have access to the file for data privacy.
Data files that are usually submitted by patients as well as the test results can be stored here by creating folders to keep the drive organized. Google Drive allows healthcare workers to receive patient information from any corporate-managed device.
It is also an application with additional functionality such as
1.) Google Sheets (spreadsheet) that helps in recording patient’s time in/out, any daily activities, or checklists for staff’s easy reference;
2.) Google Docs (word file) that helps in securing certifications, diagnosis, referral letters, patient’s narrative reports, etc.;
3.) Google Forms (fill-in details) that helps in paperless patient’s data form, could help lower the risk of errors in inputting details as it will be required to be filled up by the patient itself or representative accurately. It is easy to navigate and easy to share in any channels because it doesn’t require any equipment to share files, you will only need a drive link to proceed.
This could be a year of organizations venturing to different applications searching for the right software that the company needs to acquire to keep the company on track.
It will also be a year of the digital transformation of healthcare businesses and other businesses that arise through the existence of COVID-19. While some businesses prosper, there is no denying that there are also businesses that chose to close their business for good.
Healthcare business is essential but is not an exemption. It must fully incorporate digital transformation and maximize technology to provide healthcare amid the pandemic.