Digital marketing tools help you adapt to the newer marketing platforms, even if you are used to the old ways of conducting business. The rise of eCommerce has given small businesses a chance to grow leads and sales faster with conversion optimization tools.
55% of the marketing process in our world today, is digital, so any investment that excludes website optimization or leads conversion will make you miss out on the potential for business growth.
OptimizePress is one of such tool that can help your business grow and although it’s an excellent one, it may not be the best option online for optimizing your conversion rates.
Read on to know the 10 OptimizePress alternatives to skyrocket your business growth.
What Are the 10 Best OptimizePress Alternatives?
Although many people use it for building landing pages, this plugin can do more than that, especially when it comes to optimizing leads.
OptimizePress is a WordPress-based plugin that helps marketers create all kinds of funnel pages to boost conversions.
When you sign up for OptimizePress, you can find all kinds of page templates, such as free chapters, event promotions, and personal branding templates.
You can also use this plugin to create blog posts, which makes it easier for editors and content creators to work together within the same company.
Pricing is one of the drawbacks of using OptimizePress. The Essential pricing plan works for one personal website and asks for $99/yearly, while the Suite one gives you 20 personal websites but costs $199/yearly.
OptimizePress lets you do many things, but other plugins and platforms give you a chance to optimize your leads with their different and unique features.
If you don’t like how OptimizePress works and need a conversion rate optimization tool for your business, these 10 are excellent options:
#1 Poptin
Poptin takes first place on this list by being one of the best options for optimizing your leads directly on your website. It is a popup builder that lets you create different types of popups – exit intent popups, slide-ins, lightbox popups – and use popups to optimize the traffic on your website for better conversions.
This platform helps you increase your users’ engagement, increase your email leads, optimize your conversion rate, and reduce shopping cart abandonment.
How does Poptin help you do this? It helps you create smart popups for your website and customize them easily. You can feel free to use any of the templates the platform offers.
Collecting website leads is also easier with Poptin thanks to its embedded forms, contact forms and integrations. If you want to focus on email marketing, you can use its autoresponder too.
As a conversion optimization tool, Poptin works great for big companies and small businesses, and offers amazing pricing plans that are affordable and feature-packed.
You can also take advantage of Poptin’s as A/B testing feature to further optimize your conversions and achieve your business goals.
Pros
- Free plan available
- Drag & drop editor available
- A/B testing
- Intuitive interface
- 40+ templates
- Top-notch customer service
- Third-party app integrations
Cons
- Expensive monthly plans
Pricing
- Free plan
- Basic plan – $20/mo
- Pro plan – $47/mo
- Agency plan – $95/mo
#2 Wix
Wix is the runner-up for this list and also one of the most popular alternatives for lead optimization. Most users know this platform for its website builder feature, but it can help you do other things.
You can either design your website yourself or customize one of its templates to how you want your page to look. Users don’t need to be experts on website design, as Wix offers an Artificial Design Intelligence (ADI) editor.
If you want to manage a personal or business blog, Wix is also a good choice for you. Writers can create content and edit it through this platform with its drag & drop editor.
Pros
- Drag & drop editor
- Built-in SEO tools
- Over 200 app integrations
Cons
- Storage limits
- Lack of Google Analytics on Free and Combo plans
Pricing
Website plans
- Connect Domain – $4.50/mo
- Combo – $8.50/mo
- Unlimited – $12.50/mo
- VIP – $24.50/mo
Business
- Business Basic – $17/mo
- Business Unlimited – $25/mo
- Business VIP – $35/mo
#3 Unbounce
Landing pages are an essential part of the customer journey. Therefore, you need to make sure your landing pages are engaging and lead customers to browse your products. Unbounce does that for you.
Apart from that, you can use this conversion rate optimization tool to create and edit popups and sticky bars.
Unbounce offers A/B split testing and a real-time analytics dashboard too.
Pros
- Free 14-day trial
- A/B split testing
- Analytics features
- Two-step opt-in
Cons
- Expensive
- Not suitable for small businesses
Pricing
- Launch – $99/mo
- Optimize – $145/mo
- Accelerate – $240/mo
#4 Thrive Architect
It’s sometimes difficult to use online marketing tools if you’ve never done it before, but Thrive Architect wants to make that process easier and faster for beginners.
You can build all the pages you want for your WordPress website with this plugin, and that includes landing, sales, webinar, and launch pages.
Similar to Wix, Thrive Architect lets you format blog posts.
Unlike other conversion tools, this plugin is mobile optimized, so you can use it at all times, as long as you have your smartphone with you.
Pros
- Intuitive interface
- Straightforward process
- Several integrations
Cons
- Doesn’t offer popups or sticky bars
Pricing
- Thrive Suite Qtly – $149/qtly
- Thrive Suite Yearly – $299/y
#5 Leadpages
The main goal of Leadpages is to improve your conversion rate. Whether you want to create landing pages, popups, or alert bars, Leadpages may be the one for you.
This plugin also offers A/B split testing, analytics features, and social ads.
Regardless of all that, the main appeal of Leadpages is that it allows you to sell products and services on your website.
Pros
- Affordable
- Beginner-friendly
- Several integrations
- Popups and sticky bars
- Free trial
Cons
- Lack of a membership feature
Pricing
- Standard – $49/mo
- Pro – $99/mo
- Advanced – $399/mo
#6 ClickFunnels
If you are looking forward to creating high-converting web pages and improving lead generation, you should think about signing up for ClickFunnels.
Companies that want to focus on email marketing can also trust this platform since it offers email automation and an autoresponder. Since you need to track your progress as you use this marketing tool, it offers analytics and tracking features.
Pros
- Drag & drop builder
- Affiliate programs for your products
- All-in-one conversion tool
Cons
- Expensive
- Not suitable for startups
Pricing
- Basic – $147/mo
- Pro – $197/mo
- Funnel Hacker – $297/mo
#7 Kartra
Kartra gives you everything you need to manage your business marketing campaigns. With it, you can build landing pages and sales funnels, automate your email, and sell your products and services.
You don’t need to lose all your progress if you used to work with other marketing tools since Kartra has comprehensive third-party integrations and APIs.
Apart from all that, this marketing tool offers calendar scheduling features to book appointments with your customers and affiliates.
Pros
- Seamless integrations
- Easy-to-use plugin
- Over 500 page templates
- All-inclusive packages
Cons
- Slow customer support service
Pricing
- Starter – $99/mo
- Silver – $199/mo
- Gold – $299/mo
- Platinum – $499/mo
#8 Get Response
While most marketing tools or pop-up builders are made for big enterprises, Get Response is an ideal choice for small businesses and startups.
Get Response offers email marketing automation features, as well as webinar and landing page templates. You also get access to other eCommerce tools to sell your products and offer services.
Autoresponders are available with Get Response too. The best thing about this marketing tool is you can develop and undergo email marketing campaigns through it.
Pros
- Ideal for small businesses
- Ready-made automated sales funnel generator
- Fully responsive pages
- eCommerce features
Cons
- Lack of more advanced tools for big companies
Pricing
- Email Marketing – $15.58/mo
- Marketing Automation – $48.38/mo
- eCommerce Marketing – $97.58/mo
#9 Landingi
Landingi offers over 200 page templates to help you start marketing campaigns of all kinds. This is an excellent landing page builder for non-programmers or beginners.
You also have 800 free fonts from Google Fonts when you use this marketing tool.
Compared to other OptimizePress alternatives, Landingi doesn’t have many special or advanced features that make it unique. However, it gives you everything you need in a conversion platform.
Pros
- Many integrations
- 800 different fonts
- 200+ page templates
- Easy-to-use landing page builder
Cons
- Lack of special or unique features
Pricing
- Basic – $15/mo
- Core – $39/mo
- Create – $59/mo
- Automate – $79/mo
#10 Pagewiz
Pagewiz is the last OptimizePress on this list, and it’s one of the most flexible page builders online. Its mobile-friendly optimization features allow you to create your landing pages on your smartphone.
If you need help, you can customize its 100+ pre-built templates to match what you want for your company.
Pros
- 100+ page templates
- Flexible drag & drop builder
- User-friendly
Cons
- Not suitable for big companies
Pricing
- Basic – $25/mo
- Standard – $42/mo
- Plus – $84/mo
- Pro – $169/mo
Bottom Line
The conversion rate tool you use will depend on your business objectives and how your marketing campaigns go. Take all the time you need to pick the one that best suits your company.
OptimizePress helps you create useful landing pages and blog posts, but many of the platforms do that while offering a more straightforward user experience.
All the OptimizePress on this page are excellent options, so you can safely go for any of them. However, we think Poptin is the best option for businesses in need of a popup builder.
Go to our website to read more digital marketing-related blog posts!
