Yen generasi utama sampeyan kapal, corong penjualan bakal dadi kaptenane.
Kabeh wong ngerti yen nglakokake bisnis tegese luwih dhisik nggoleki target target . Nanging apa sabanjure?
Yes, you’ve got to build a website that converts big time. And there are several easy ways to create a website. Having said that, does having a website ensure you have conversion happening like clockwork?
Corong adol menehi ngerti babagan siap kanggo tuku pengunjung situs web , lan kepiye cara pasar. Ngelingi yen 96% durung entuk dompet, corong penjualan bakal nggawa dheweke mrana tanpa nggawe sampeyan katon licik.
Nanging miturut Salesforce, 68% perusahaan ora duwe corong penjualan sing diidentifikasi. Asile, 79% petunjuk gagal dikonversi.
Yen sampeyan pengin entuk dhuwit luwih akeh kanthi online , nggawe corong penjualan minangka langkah sabanjure sing migunani.
Dadi ing postingan blog iki, kita bakal nemoni conto corong penjualan sing efektif banget lan sinau apa sing bener.
Apa sing diarani Corong Penjualan?
A sales funnel—also known as the buyer’s journey or customer’s journey—is the process a person must go through to become one of your customers.
Ing wiwitan corong, calon pelanggan ora ngerti babar pisan merek sampeyan. Ing tahap iki sampeyan bisa nggayuh liwat saluran pemasaran lan nyoba nggawa dheweke mbesuk, yaiku nalika dheweke dadi pemimpin utama.
Sanajan premis kabeh corong penjualan padha, saluran sing digunakake merek kanggo mbukak wong bisa beda-beda.
Saluran pemasaran apa wae bisa dadi bagean saka corong penjualan sampeyan. Sawetara conto kalebu:
- Toko fisik
- Kampanye PPC (bayar per klik)
- Iklan Media Sosial
- Your sales team
- Situs web sampeyan
- Selebaran
- Pemasaran email
- TV Commercial
- Lalu lintas organik saka mesin telusuran
- Your blog
Your funnel can even involve multiple channels. However, if this is the route you choose to take, you’ll want to create a seamless customer journey across all platforms.
Ana papat fase utama corong penjualan, utawa "lelungan pelanggan":
- Kesadaran
- Minat
- Keputusan
- Tumindak
What’s more, a person takes on a new relationship with your brand every time they move through the funnel:
- Ora sadhar - sadurunge konsumen ngerti babagan merek sampeyan
- Pemimpin - konsumen ing target pamirsa sing wis ngerti babagan merek sampeyan nanging durung melu
- Prospek - nalika konsumen lagi "tataran kapentingan" lan njupuk sawetara tumindak (ndhaptar dhaptar email , nyoba gratis, pesen konsultasi, lsp)
- Pelanggan - konsumen wis tuku produk / layanan sampeyan
- Fan - pelanggan sing wareg sing ngandhani wong liya babagan merek sampeyan
1. Tahap Kesadharan
Ing tahap kesadharan, wong ngerti yen dheweke duwe masalah utawa kepinginan lan wiwit golek cara kanggo ngrampungake.
Ayo goleki conto: Julie nembe kacilakan lan saiki cilaka amarga kelalaian wong liya lan wiwit golek pengacara cedera pribadi.
Kanggo pengacara cedera pribadi kaya Pengacara Brian White , Julie mlebu tahap kesadharan babagan corong penjualan nalika dheweke kesandhung ing situs web nalika telusuran online.
Julie saiki bakal ninggalake corong penjualan kanthi mutusake ora nggunakake layanan hukum Brian White utawa dheweke bakal pindhah menyang tahap kapentingan lan dadi pemimpin utama.
2. Tahap Minat
Sawise tekan tahap minat, wong miwiti blanja mbandhingake, nimbang pilihane, lan nimbang pro lan kontra pilihan sing kasedhiya.
Kanggo ndhukung calon pelanggan liwat tahap kapentingan, sampeyan kudu nawakake konten sing migunani supaya ora langsung tekan dompet.
Ningkatake produk utawa layanan kanthi cepet, iki dadi panggunaan utama konsumen, lan asring dianggep apus-apus.
Ing kasus Julie, sawise ngerti merek Jaksa Brian White, dheweke bisa uga ndeleng sawetara pesaing lan mbandhingake.
Hollander Law Firm minangka salah sawijining, lan blog-sing nyedhiyakake informasi jero babagan hukum cedera pribadi - dadi conto sing sampurna kanggo nuntun calon pelanggan kaya Julie liwat tahap minat.
3. Tahap Keputusan
Ing tahap keputusan, konsumen wis nyilikake dhaptar dadi loro nganti telung opsi lan siyap tuku. Tujuan sampeyan isih ana ing dhaptar kasebut.
Since your potential customer is now ready to buy, it’s finally the right time to present your offer. Since your potential customer is now ready to buy, it’s finally the right time to present your offer. At this point, you can also use CRM software to learn about customers’ previous purchases and get an idea about their preferences or buying patterns. Based on this, you can provide them with the best product that they would be unable to resist ordering.
Nanging, sampeyan kudu eling yen konsumen isih duwe opsi liyane. Sanajan wis tekan setengah corong, dheweke isih durung tekan pungkasan lan bisa ilang kapan wae.
Dadi, apa cara paling apik kanggo njamin calon pelanggan bisa ndeleng nganti rampung lan ngowahi?
Wangsulane gampang: diferensiasi.
It would be best if you had something your competitors don’t do to entice the potential buyer to choose you over them. For example, you can offer them free shipping, discounts on their first purchase, bonuses, or the like.
4. Tahap Tindakan
Last but not least is the action stage. At the end of the sales funnel is the stage you want every potential buyer to reach.
It’s pretty straightforward: in the action stage, the consumer decides which brand is worth their money and becomes a customer.
Nanging nalika tahap iki bisa dadi pungkasan corong penjualan, mesthine dudu pungkasane tugas sampeyan.
Once a customer has converted, you should go above and beyond to ensure they have a satisfactory customer experience. If not, you risk losing them as part of your customer base and will fail to receive many referrals.
Simple but effective ways to retain current customers include sending them a thank you email. Luckily there is a lot of free email marketing software you can use. Many features can be used in earlier stages of the sales funnel, like collecting visitors or nurturing leads.
Then, besides following up with emails, be sure to invite customers to leave feedback, offer 24/7 customer support, send them a bonus item, or offer a discount on their next purchase.
9 Tuladha Corong Penjualan Paling Dhuwur sing Dadi Kaya Edan
Now that you know what a sales funnel is and how it works, let’s look at nine examples of businesses doing it right.
1. Groupon
Intine database kupon, Groupon dadi tuan rumah koleksi transaksi ing wilayah lokal pengunjung situs. Target pamirsa kalebu warga lokal sing pengin ngirit dhuwit kanggo belanja biasa lan turis sing golek kegiyatan kanthi anggaran.
Nalika situs kasebut mbukak pisanan, pangguna bakal nemokake CTA popup sing bakal mlebu. Minangka ijol-ijolan alamat email, Groupon janji bakal mbantu ngirit dhuwit kanthi nuduhake ewonan transaksi ing wilayah sing dipilih.
CTA iki efektif amarga macem-macem sebab:
- Iku gampang - pangguna ngerti persis apa sing dikarepake Groupon
- Cetha lan ringkes - pangguna ngerti persis apa sing bakal dipikolehi nalika masrahake informasi kontak
- Ora ana sing ilang - sing kudu dilakoni mung ngetik alamat email, lan bakal nampa ewonan tawaran. Ora mbutuhake kertu kredit utawa nyoba gratis.
Ditambah maneh, Groupon wis nggunakake pirang-pirang taun suwene, ateges bisa digunakake kanthi apik.
Sawise pengunjung situs web mlebu karo alamat email, dheweke dadi "timbal" lan pindhah menyang tahap minat corong penjualan.
Kanggo mlebu ing tahap keputusan, Groupon ngidini pangguna langsung golek tawaran. Sawise ngeklik sing disenengi, kabeh sing dibutuhake yaiku milih opsi tuku sing dikepengini lan klik "Tuku Saiki" utawa "Tambah menyang Kranjang."
Sepisan maneh, iku proses sederhana sing gampang mindhah mudhun menyang corong penjualan amarga ora duwe pikiran.
Pungkasan, yen timbal wis dikonversi lan saiki ana ing "tahap aksi," Groupon ngirim tawaran tindak lanjut sing disesuaikan karo kapentingane kanggo nambah retensi pelanggan.
2. Basecamp
Basecamp minangka alat manajemen proyek kanggo tim remot lan papan kerja.
Right away, Basecamp defines their target audience: companies planning to transition their teams to remote work, but are having trouble managing projects and employee stress.
Ukara siji kasebut yaiku "sadurunge Basecamp." Langsung ngatasi titik nyeri pamirsa target lan mulane nggawe sesambungan karo dheweke.
Sabanjure, dheweke nggambar gambar kaya apa "sawise Basecamp" - rumangsa yakin manawa kabeh wong entuk, papan kerja digital sing teratur, kerja tim sing apik banget, lan "rasa tenang."
Sawise yakin manawa target pamirsa manawa ngerti masalah lan duwe cara kanggo ngatasi masalah, dheweke ngetutake CTA kanthi tulisan "Coba Basecamp."
Aspek liyane saka kaca kebangkrutan sing mbedakake Basecamp yaiku cara nuduhake bukti sosial. Ing CTA pisanan, dheweke nyebutake luwih saka 3.600 perusahaan sing wis mlebu mung minggu kepungkur.
Sawise iku, dheweke menehi pangguna visual babagan sing nggunakake Basecamp lan rasane, diiringi panah lan cathetan babagan kerjane fitur tartamtu.
Nuduhake produke kanthi tumindak lan nyambung karo target target yaiku rong cara Basecamp kanthi efektif mindhah wong saka tahap "kesadaran" menyang tahap "minat".
Nalika pangguna terus nggulung, dheweke nemokake testimoni, tangkapan layar liyane, buku iki ditulis dening Basecamp, lan liya-liyane. Kanggo ngrampungake kabeh, Basecamp nyedhiyakake pangguna kanthi pilihan uji coba gratis 30 dina.
3. Netflix
Layanan streaming video sing paling akeh digunakake, corong penjualan Netflix bisa uga dadi sebab sukses utamane.
Homepage ora duwe salinan sing sithik, nanging sing kuat yaiku:
- "Film, acara TV tanpa wates, lan liya-liyane." - Pangguna ngerti persis apa sing ditemokake nalika mlebu.
- “Watch ing endi wae. Batal kapan wae. ” - Bebas ndhaptar lan sampeyan bisa nggunakake kapan sing dikarepake.
- "Ketik email kanggo nggawe utawa miwiti maneh anggota sampeyan." - Kabeh pangguna kudu ngetik alamat email, sing bisa ditindakake limang detik.
When scrolling down, users are met with simple headings that sum up Netflix’s offerings, such as “download your shows to watch offline” and “watch everywhere.” To show the product in action, Netflix also includes the covers of movies and TV shows they offer and even a small video.
Kanggo ndhukung pangguna sing minat lan mbujuk dheweke menyang tahap keputusan, Netflix uga kalebu bagean FAQ sing bisa dirampungake dening keraguan. Ing ngisor iki minangka CTA liyane sing njaluk alamat email pangguna, saengga bisa nggawe kapercayan sing ditemokake.
4. Aura
Aura is an amazing repricing and revenue analytics tool. To increase Amazon FBA sellers’ profits, their product maximizes their time in the Buy Box via artificial intelligence and machine learning.
Kanthi telung baris pertama salinan, Aura nemtokake target target pamirsa lan cara produke bisa nggayuh.
Ngisor informasi kasebut ana rong CTA, "Sinau Luwih Luwih" lan "Uji Coba Gratis."
Kaya kaca kebangkrutan sadurunge, akeh homepage Aura sing diisi karo bukti sosial, testimoni, lan mupangat sing diwenehake para pangguna. Pungkasane, pangguna maneh duwe opsi kanggo nyoba nyoba gratis.
Nalika ndhaptar sidhang, Aura nyebutake ora ana kertu kredit sing dibutuhake — strategi efektif kanggo nambah tarif konversi, amarga ora ana risiko sing ana.
5. Pangisi Kapsul LFA
Pangisi Kapsul LFA minangka produk lan layanan ing siji. Kajaba ngasilake kapsul, uga bisa digunakake karo para pelanggan yen ana masalah ing proyek kasebut lan nawakake latihan gratis.
Ing homepage, dheweke nyorot papat keuntungan sing bisa ditemokake nalika milih: pengiriman cepet, jaminan dhuwit, pitulung proyek, lan latihan lan sumber daya gratis.
Sawise digulung mudhun, ana bagean babagan produk lan mesin LFA, masing-masing nganggo CTA sing ngidini para pengunjung sinau luwih lengkap.
Pungkasane, mupangat kaya pengiriman cepet lan jaminan dhuwit mbiyantu para pangguna pindhah saka kesadharan menyang tahap kapentingan, dene pitulungan proyek lan latihan gratis apik kanggo retensi pelanggan.
6. Nektar
Nectar minangka piranti lunak pangenalan karyawan. Target pamirsa yaiku bisnis, lan produke ngidini menehi penghargaan marang karyawan kanthi kinerja sing dhuwur.
Sing paling unik babagan Nectar yaiku, tinimbang nyoba nyoba gratis, dheweke fokus kanggo nambah dhaptar kanggo demo langsung.
Ora nggawe akun kanggo nyoba produk kanthi gratis, pangguna malah bisa ndaftar kanggo nonton wong liya sing nggunakake kanggo nemtokake manawa Nectar minangka investasi sing pantes.
Fitur liyane sing mbedakake kaca kebangkrutan Nectar yaiku salinane. Nalika umume umume nyoba nyimpulake produke kanthi sawetara ukara, Nectar menehi kesadaran babagan masalah ing papan kerja banjur menehi solusi.
7. LawRank
LawRank minangka agensi SEO sing duwe spesialisasi ing industri hukum - sawijining prekara sing mbedakake karo bisnis pemasaran digital liyane.
Sawise nggawe tujuan merek, LawRank kalebu CTA sing njaluk pangguna gawe jadwal telpon.
Apa maneh, LawRank nggunakake obrolan langsung. Obrolan langsung dadi alat pemasaran digital sing saya populer, amarga para pelanggan potensial ngobrol karo manungsa sing sejatine 24/7.
Not only does LawRank include social proof on their landing page, but also specific examples of how their services have benefited their law firm clients.
8. Panen
Panen minangka piranti lunak nglacak wektu sing ngidini klien nindakake kabeh wiwit mlebu log nganti invoice.
Ing homepage, Harvest nyakup gambar layar produk sing ditampilake, perusahaan terkenal sing wis digarap, testimoni warna-warni, lan kabeh fitur sing kasedhiya.
Panen nindakake tugas sing luar biasa nalika ndhukung pangguna liwat corong penjualan ing kabeh tahap.
Kanggo pengunjung ing tahap kesadaran, dheweke menehi pandhuan lan template. Kanggo sing duwe kapentingan utawa tahapan keputusan, kasedhiya webinar sing ngenalake produk lan malah sesi langsung sing diarahake dening para ahli.
Pungkasan, ana Pusat Bantuan sing kasedhiya kanggo sing lagi tumindak kanggo nambah kepuasan pelanggan.
9. Kaendahan Dinamika Jampi
Herbal Dynamics Beauty minangka merek perawatan kulit sing nawakake macem-macem produk kanggo para pelanggan. Dheweke nindakake tugas banget kanggo nuntun liwat tahap kesadaran kanthi menehi akeh informasi babagan produke uga babagan perawatan kulit umum.
Iki ditindakake liwat blog uga ing kaca produk. Contone, deleng ing kaca produk Asam Asam Hyaluronic:
Iki kalebu informasi babagan apa sing ditindakake produk, cara nggunakake, rega, pengiriman, lan liya-liyane. Salah sawijining aspek sing paling penting ing corong penjualan yaiku supaya gampang nggawe sampeyan tuku.
Iki kalebu menehi informasi sing bener, nuntun liwat proses tuku, lan nuduhake mupangate produk - kabeh prekara sing bisa ditindakake kanthi Herbal Beauty.
Corong Penjualan Ndhukung Kunci Tarif Konversi sing luwih Dhuwur lan Adol Liyane
Ngatur pemasaran sampeyan menyang pamirsa sing sampeyan coba tekan minangka salah sawijining cara sing paling efektif kanggo entuk kapercayan, lan corong penjualan sing lancar bisa ditindakake.
Whether you’re running an eCommerce store or a freelance business, a funnel can lead to higher conversion rates and increased revenue.
