Name: Yaniv Goldenberg
Role: Marketing Manager
Background: I’m a technical marketer focused on opportunities driven by user experience & data. I am responsible for creating, optimizing, and maintaining Elementor’s traffic & conversion system with the goals of customer acquisition and revenue.
What is your company called: Pojo.me – Elementor
Founded: June 2016
How many people are on the team right now? 15
Where are you based? Tel Aviv, Israel
Did you raise money?
Yes, initially after the bootstrap period, we raised around 500k from private investors to keep growing as fast as we can.
Can you tell us what Elementor is and how you make money?
Elementor is a front-end drag & drop page builder for WordPress, allowing to create & design beautiful websites visually.
Elementor minangka plugin gratis, iku produk lengkap kanthi fitur-fitur hebat (bubar 200.000 instal aktif). Elementor Pro kalebu fitur desain & pemasaran sing luwih lengkap.
Sanajan sampeyan bisa nggawe situs web sing nggumunake nganggo versi gratis, akeh pangguna sing nuntut fitur sing luwih maju, mula milih nganyarke menyang Elementor pro.
How did you get this idea?
When we began working on WordPress, we’ve seen recurring patterns. The customer were never truly satisfied, although our themes answered most of their needs. there was always one minor change they had to do, and they couldn’t do it by themselves, that’s when we understood the need and started working on Elementor, visual drag & drop page builder that works on any template and any theme.
How long did you work on it before you launched? When did you see your first dollar?
It took us one year to launch Elementor, and another 6 months to launch Elementor Pro (and earn our first dollar).
Who are your clients? What is your target market?
Most of our customers are web designers, freelancers and agencies, there are also many site owners & marketers. Those are the main segments that should benefit the most from Elementor.
Are you profitable? if not, when do you think you will get there?
Not yet, we never try to convince free users using a hard sell, we try to focus on solving a real pain for them & serve them better.
Kita minangka perusahaan sing berkembang pesat, saiki fokus ing pembangunan & tekan pasar anyar, target utama yaiku tuwuh akeh.
Kita mikir bakal enggal teka, Elementor wis mbuktekake alat sing ora larang regane kanggo akeh desainer profesional. Sampeyan bakal ngilangi masalah desain ing WordPress sing ngidini para pelanggan nggawe situs web sing luwih apik sajrone setengah wektu.
Pramila kita yakin manawa tingkat pertumbuhan pelanggan bakal terus saya cepet saben minggu.
Jumlah pelanggan sing mbayar: Luwih saka 10.000 pelanggan sing mbayar
Pangguna gratis: 200,000+ instal aktif
How did you get your first 100 customers?
Two weeks before the official launch of Elementor pro (during Black Friday), we ran a pre order email marketing campaign and got our first 100 paying customers in less than a day.
Apa 2-3 saluran distribusi utama sing paling cocog kanggo sampeyan? Saluran apa sing ora cocog karo sampeyan?
Saluran utama kita yaiku WordPress Repo (direktori plugin WordPress) saluran liyane sing cocog kanggo kita yaiku: SEO, AdWords & Facebook.
Kita wis nyoba sawetara wektu kanggo vendor programmatic liyane nanging ora sukses.
Wutah yaiku mutusake apa sing pengin ditrapake, ngerti apa sing ngalangi wong lan apa sing pancen motivasi, mula kita nambah bobot target sing dituju.
Our growth strategy is simple:
– Get good data (if it doesn’t exist)
– Create solid conversion funnels, break them down by sub-audiences
– Find a huge low hanging fruit (The biggest conversion drop)
– Attack it with a few innovative ideas.
Saben saluran nduweni macem-macem tujuan, sanajan sumber daya nyebar bisa uga beboyo, kita wis ngerti kepriye strategi multi saluran ngasilake ROI sing luwih dhuwur.
Tell us 2-3 growth challenges you encountered recently (and if you have a strategy how to solve them.)
We are always working on improving our product & messaging.
Everything can be a challenge, there are no silver bullets or one trick. You need to put in the work.
Aja nuruti “aturan” sapa wae.
Utawa paling ora, sinaoni, nanging banjur lali. Sampeyan bakal pungkasane nindakake cara sampeyan.
Kita mesthi duwe pola pikir mendesak, lan ora nate puas, terus maju.
Ora ana cara sing jelas kanggo ngrancang dalan para pelanggan sing mbayar kanthi seneng, ora bisa ngresiki wektu apa wae sing dialami sing bisa ngalih.
Aku pribadi ora marem karo eksperimen. Kita ora nyoba meh kabeh perkara kaya sing kudune.
Atribusi uga angel, amarga kita ngurmati privasi pangguna, mula nggunakake kabeh saluran liyane kanggo ngisi kekosongan.
Ndhukung pangguna gratis uga tantangan. Amarga kita tuwuh kanthi cepet, mula angel banget, nanging untung yen kita duwe grup Facebook sing luar biasa (luwih saka 6700 anggota) kita wis nampa umpan balik & dhukungan saka komunitas kita, lan dheweke seneng banget nulungi anggota liyane ing klompok.
Nggawe konten kanthi kualitas mesthi dadi tantangan, nanging kita ngupayakake supaya bisa menehi tutorial luwih jero babagan situs web & Youtube .
How we try to encounter most of those challenges – testing.
Our framework – having clear understanding of the hypothesis of the test, the metrics we need to monitor and ensuring that they’re completely trackable.
Panaliten sing luwih kualitatif (lan kuantitatif), sadurunge sampeyan nggawe ide, luwih dhuwur kemungkinan sampeyan nemokake variasi sing menang.
Some of the tasks are not worth to do in-house. What do you outsource?
Everything is scalable until it’s not, sometimes we outsource writing, mostly reaching out to other designers.
What are the 3 tools you and your team can’t live without?
I’m probably the biggest tool geek you’ll ever meet, but I think the tools don’t matter as much as the philosophy and framework.
Ora bakal ngagetne sapa wae - Slack, Google Analytics, Google Sheets.
Secara pribadi, alat favoritku yaiku - Zest (konten), SuperMetrics (Data / Analytics). IFTTT & Zappier (produktivitas).
Tell us the biggest mistake you had through building and promoting your product and what you’ve learned from it.
We have our core values, being customer driven is at the top. At first we assumed marketing should not be our main emphasis, we focused most resources on development & support. Now we understand that it doesn’t matter how great your product is, you won’t be able to achieve massive growth without exceptional marketing, and always being skeptical regarding data, since mistakes are going to happen along the way you want to be absolutely sure about something before investing resources. That’s why premature optimization or focusing on the wrong things at the wrong time is still a top killer for many startups.
If you had to start Elementor today, what would you do differently?
We always had customer-driven approach, but we should have done more.
Investing more on customer success & remarketing (bringing visitors back is key), eliminating channels that never saw traction and experimenting more at higher pace.
Where do you see Elementor in 5 years from now?
Offering a wide range of design & marketing solutions on WordPress.