Name: Naman Bhutani
Role: Sales Specialist
What is your SaaS called: Leadworx
How many people are on the team right now?
We’re currently a team of 8 people.
1 Sales Specialist
1 Sales intern
1 Marketing Manager
Sampeyan adhedhasar ngendi? Los Angeles, California
Did you raise money? Not yet.
We’re currently Boostrapped and we’ve mostly put in our money in raising the quality of our product (Leadworx) and the database which backs-up Leadworx.
We’re now starting to put money on our Marketing efforts.
Can you tell us what Leadworx is and how you make money?
Leadworx is an Inbound Lead Generation Platform which tracks the visitors on your website and can tell with a great accuracy which company the visitor is from. We relay those names to you on our dashboard and in our daily emails – along with information like size of the company, their industry, email address, location etc. We’ll soon be adding Leadworx contact, where we will be able to give you contact information of the people working with those companies and a lot more super-powers like re-targeting capabilities, etc.
Kita bubar ngluncurake rencana premium 2 dina maneh lan kalebu rincian babagan analytics para pengunjung lan sawetara fitur liyane. Cara ngasilake dhuwit utama yaiku liwat rencana premium lan Kontak Leadworx (sing bakal ditambahake ing Leadworx).
How did you get this idea?
Leadworx helps automate the lead generation process in a fast-paced marketplace where B2B buyer behavior and buying patterns are rapidly changing and businesses are struggling to find relevant leads to pursue.
Pendhiri co-Leadworx duwe pengalaman gabungan meh 35+ taun ing industri B2B lan metu pungkasane karo Symantec udakara $ 150 Yuta. Nalika lagi nggarap pirang-pirang produk kanggo B2B, dheweke uga nemoni akeh tantangan kanggo ngenali sapa sing duwe minat ing bisnis lan menehi petunjuk babagan penjualan sing siap.
Minangka gantine, akeh pangadeg / pemasar sing ngadhepi tantangan sing padha, Leadworx dibangun kanggo nyederhanakake lan nyederhanakake proses iki lan menehi petunjuk siap sales sajrone taun, kanthi luwih akeh kemungkinan konversi, amarga masarakat kasebut wis ngerti babagan sampeyan bisnis
How long did you work on it before you launched? When did you see your first dollar?
We have been working the database which backs-up Leadworx from the past 3 years and finally spent about 4 months in building a solid product, which was made open for market in June 2017.
Kita entuk dolar pisanan udakara 2 dina maneh, sawise ngluncurake rencana premium, nanging pangguna aktif 4000 gratis bisa menang kanthi padha, nganti saiki.
Who are your clients? What is your target market?
Our major clientele are Software companies and Agencies, but we cater to each and every company in the B2B industry.
Are you profitable? if not, when do you think you will get there?
We recently launched our premium plan (only 2 days back) and we have already got a dozen paid clients and we’re looking to acquire thousands of more in the coming couple of months.
Titik wiwitan MRR : $ 0
MRR dina iki: $ 1100
MRR sawise 6 wulan ( direncanakake ): $ 50.000
MRR sawise 12 wulan ( direncanakake ) : $ 150,000
Jumlah pangguna nyoba: 3.986
Jumlah pelanggan sing mbayar: 13
ARPU: $ 90
Churn: Ngarepake churn udakara 15% -30%
How did you get your first 100 customers?
LUCK! Just kidding, we experimented a LOT OF THINGS which helped us acquire 1,000 sign-ups within 7 days of our launch.
To point out the top 4:
– Mass Email Marketing
– Affiliate with local agencies
– Facebook Ads and interactions
What are the 2-3 main distribution channels that work best for you? What channel didn’t work out for you?
The main distribution channels that worked for us will be:
– Email Marketing
– Affiliate, and
Kita nyoba akeh barang, lan nalika dakkandhakake akeh tegese kita nyoba meh atusan perkara supaya bisa menyang pasar. Akeh saluran sing ora bisa digunakake kanggo kita, nanging aku yakin kabeh prekara bakal bisa diolah yen dioptimalake kanthi bener.
Kandhani 2-3 tantangan pertumbuhan sing sampeyan alami bubar (lan yen sampeyan duwe strategi carane ngatasi.)
Tantangan Wutah, umm, akeh! Sawetara wong bakal -
1. Email lan Domain ditandhani minangka spam - Pungkasane, kita ngatasi iki kanthi ngirim ewu email khusus lan nyuda volume email dadi 20.000 email / wulan.
2. PR larang banget - Kita ora bisa nemokake solusi kanggo ngrampungake, nanging kita bakal mesthi ana ing panggung, agensi pengin nulis babagan kita.
3. Time – While we had 10s of 1000s of ideas to pursue, we only have limited bandwidth when it comes to time, but we were able to achieve good results acquiring our first 4,000 users in about 3 months.
We’ll definitely expand our team and I’m sure we’ll be able to over come this problem.
Sawetara tugas ora pantes ditindakake ing omah. Apa sing sampeyan outsource?
Content and Scraping web.
What are the 3 tools you and your team can’t live without?
MailShake – To send out sales emails.
Zapier – To automate stuff.
Alexa – To analyze our prospects website.
Tell us the biggest mistake you had through building and promoting your product and what you’ve learned from it.
While promoting our product we ran a lot of email marketing campaigns, which led to our emails being landing into Spam. After days and nights of finding the right way, we finally cracked a way to get our emails landing to Inbox, with heavy personalization.
Sinau: Gmail pancen papan raksasa kanthi entri paling cilik, sampeyan kudu pinter ngatasi.
If you had to start Leadworx today, what would you do differently?
I think it would be little early to answer this properly considering we have just started (launched beta 2.5 months back). But in our short life span, if I was starting up again, I would get the word out sooner. We waited till we had a working product before we told anyone about it. It was like one day there was no product and the next day there was!
Dadi aku bisa uga nggawe sawetara buzz (ora preduli sepele) kanggo ngandhani calon pangguna manawa kedadeyan kaya mengkene bakal teka
Ngendi sampeyan ndeleng Leadworx sajrone 5 taun wiwit saiki?
Tujuane yaiku ngatasi tantangan pemasaran B2B. Domain iki wis ora pantes dilawani selawase. Leadworx minangka langkah kaping pisanan ing arah sing nggawe teknologi kanggo nuduhake perusahaan sing ndeleng sampeyan (sampeyan bisa ngarani GA kanggo B2B). Nalika maju, kita bakal nambah luwih akeh penawaran supaya pangguna bisa nindakake pemasaran kanthi efektif.
Dadi, takon babagan ngendi kita bakal weruh taun kepungkur, lan kita isih ora bakal duwe wangsulan sing bener. Misi kita gampang, kita pengin dadi kaya WordPress ing CMS utawa Slack ing komunikasi.