Nalika njaga bisnis online lan strategi pemasaran sing padha, langkah bathi pemasaran email umume penting.
Pemasaran email minangka tugas rumit sing tujuane kanggo promosi produk utawa layanan sing didol dening merek tartamtu nanging uga njaga hubungan karo para pelanggan lan nyebarake kesadaran merek.
Dadi, ora nggumunake yen diwenehi penting banget.
Return on investment (ROI) iku penting kanggo dilacak amarga nalika para pemasar online, umpamane, nandur modal apa-apa, dheweke uga pengin ngerti sepira sing dibayangke babagan kesuksesan bisnis.
Dina iki, ana alat tartamtu sing dituju kanggo tujuan iki, mula sampeyan ora kudu mikir maneh bab kasebut lan mbuwang wektu sampeyan.
Yen sampeyan pengin ngerti babagan babagan bisnis, gunakake 4 alat pemasaran email paling apik kasebut kanggo nglacak ROI, lan langsung tindakake!
1. Poptin
Poptin utamane minangka alat sing tujuan utamane yaiku konversi pengunjung sing luwih gedhe lan luwih apik dadi pelanggan.
Kaya ngono, nawakake macem-macem formulir sing apik kanggo situs web sampeyan kayata pop-up, formulir sing dipasang, lan autoresponder sing apik tenan kanggo mbantu sampeyan ngirim pesen otomatis menyang pelanggan lan nambah penjualan.
Kanthi nggunakake autoresponder, sampeyan bisa nggawe template email sing dirancang apik lan sampeyan bisa kanthi gampang, kanthi gaweyan minimal.
Sampeyan uga bisa nggunakake perpustakaan lan njupuk salah sawijining formulir "Matur Suwun" utawa "Sugeng Rawuh" sing ditawakake supaya bisa narik pelanggan.
Yen sampeyan pengin nggawe email, kanthi pitulung editor sing ramah pangguna, sampeyan bisa nambah utawa mbusak gambar, tautan, ngganti font, warna, lan nggawe cocog banget lan selaras karo merek sampeyan.
Nggunakake metrik sing migunani, sampeyan bisa kanthi bener mirsani prilaku pelanggan lan ngerti manawa akeh sing mbukak email, apa reaksihe, apa ana tindakan kaya ngeklik link, lan liya-liyane.
Kanthi nggawe pribadi email sampeyan, sampeyan kanthi otomatis nambah tarif mbukak, lan amarga kabeh wis otomatis, kabeh proses nambah jumlah pelanggan luwih cepet.
Pisanan, sampeyan kudu nggatekake babagan ing ngisor iki:
- Pira wong sing mbukak email sampeyan
- Pira wong sing maca konten email sampeyan
- Pira wong sing ngeklik konten email sampeyan
Nalika nerangake ROI, faktor kasebut penting banget amarga sampeyan ngidini sampeyan luwih gampang ngetung pinten-pinten konversi sing kudu dibayar.
Kanthi nggawe pribadhi email lan nggunakake jeneng ngarep, sampeyan bebarengan ngupayakake nguatake hubungan karo pelanggan lan nggawe basis sing setya.
Fitur sing ditawakake:
- Penyunting intuitif
- Pilihan pangaturan dhewe sing apik
- Pustaka template
- Metrik penting
- Otomatisasi
- Personalisasi
- ROI dhuwur
Pricing: Poptin is a tool that offers both monthly and annual subscriptions. It also offers a free plan, but you can later upgrade on some of the paid plans, for example, the Basic plan costs $19 per month and other plans with various features can be seen in the table below.
2. MailChimp
Alat pemasaran email liyane sing bakal kasebut yaiku MailChimp.
Utamane, MailChimp bisa mbantu sampeyan nggawe email sing apik sing bisa sampeyan merek lan tampil dadi profesional sejati ing pirang-pirang pesaing.
Yen sampeyan mutusake investasi ing pemasaran email, aplikasi iki minangka pilihan sing apik amarga nawakake akeh fitur sing migunani.
Sampeyan bisa nggunakake template sing wis digawe lan nyeret lan nyelehake pembangun kanggo nggawe email sing apik tenan lan apik kanggo kampanye email.
Sumber: MailChimp
Karo pangguna lan seret lan nggawe drop-friendly, sampeyan bisa ngunggah gambar, link menyang file, nambah teks, ngowahi gaya, lan ngatur unsur konten sing relevan supaya email katon katon kaya sing dibayangake.
Tukang iki uga duwe perpustakaan konten dhewe sing artine sampeyan bisa nyimpen kabeh file ing sak panggonan lan digunakake kapan wae pengin.
Sampeyan uga bisa milih template tartamtu saka template MailChimp sing pengin digunakake miturut target bisnis.
Apa sampeyan pengin promosi produk, nuduhake rincian babagan penjualan utawa acara, utawa ngirim buletin menyang pelanggan supaya ngerti babagan warta paling anyar babagan merek sampeyan, email iki minangka alat sing pas.
Nalika nerangake ROI, kanthi aplikasi iki, sampeyan bakal bisa:
- Deleng nilai kampanye email sampeyan
- Deleng nilai kampanye pemasaran online kanggo bisnis sampeyan
Sampeyan ngidini sampeyan nambah tarif mbukak kanthi email otomatis lan nglacak pelanggan liwat kabeh lelungan pelanggan lan nuntun, langkah demi langkah.
Analytics ngidini sampeyan ndeleng taktik sing kudu ditinggalake lan sing kudu diganti nalika kampanye email sampeyan.
Alat internal iki mbantu sampeyan luwih ngerti pamirsa lan kabutuhan kanthi ngawasi kegiyatan, nglacak tarif mbukak, klik, lan sing padha.
Kanthi laporan rinci, sampeyan bisa ngawasi ROI, yaiku, ngerteni pelanggan sing mbukak email, maca, tuku, mriksa apa sing dituku, lan, mesthine sepira dhuwit sing sampeyan lakoni kanthi nggunakake kampanye email tartamtu.
Fitur sing ditawakake:
- Seret banjur selehake gawe
- Pilihan pangaturan dhewe
- Pustaka konten
- Cithakan
- Otomatisasi
- Tanggepan
- Personalisasi
- Ngawasi ROI
Rega : Aplikasi iki nawakake rencana gratis, nanging uga, ana sawetara paket mbayar sing bisa dipilih wiwit $ 9.99 saben wulan.
3. Omnisend
Omnisend minangka aplikasi liyane sing menehi hasil karo marketing email lan proses otomatisasi kanggo mbantu sampeyan nambah tarif konversi kanthi luwih irit.
Iki ditujokake kanggo bisnis cilik lan menengah, nanging bisa mbantu sapa wae sing pengin nambah keterlibatan lan nggawe kampanye email sing efisien banget.
Omnisend mbantu sampeyan ngirit wektu nganggo template sing wis dibangun, baris subjek, lan liya-liyane, dadi sampeyan bisa miwiti karo gaweyan langsung lan ngotomatisasi saben segmen proses.
Sampeyan bisa nggunakake email sing ramah kanggo nampani pelanggan, hubungi wong-wong sing pengin ninggali keranjang belanja tanpa tuku, nggawe email konfirmasi pesanan, utawa menehi rekomendasi produk sing padha.
Tes A / B mbantu sampeyan sinau babagan jinis strategi email sing paling cocog lan jinis desain, kayata, paling cocog karo sensibilitas pelanggan.
Kanthi editor konten seret lan selehake, sampeyan bakal bisa nggawe lan ngedit email sing apik kanggo kampanye.
Sampeyan bisa ngirim buletin menyang pelanggan lan nggunakake editor seret lan selehake iki kanggo ngatur email miturut kabutuhan kanthi nambah gambar, menu, utawa nyunting setelan desain lan sampeyan bisa nindakake kabeh tanpa katrampilan coding.
Kajaba iku, sampeyan bisa nambah kode kupon kanggo nambah sales lan nyedhiyakake tambah akeh tambah akeh marang para pelanggan.
Kanthi nggunakake pelaporan lanjutan, sampeyan bisa ndeleng email sing paling apik lan terus nggunakake nganti saiki.
Kasedhiya nyedhiyakake pilihan lelungan pelanggan multi-saluran, Omnisend ngidini sampeyan nglacak kabeh tuku sing ngidini mbandhingake penghasilan kampanye.
Iki ngidini sampeyan nglacak ROI sing uga ditampilake ing dashboard.
Fitur sing ditawakake:
- Editor konten
- Cithakan siyap
- Kustomisasi
- Laporan lengkap
- Wawasan
- Pelacakan ROI
Rega : Ana rencana gratis, nanging sampeyan uga bisa nganyarke kanggo sawetara paket sing mbayar yen pengin bisa nggunakake sawetara fitur tambahan.
4. SendPulse
SendPulse minangka aplikasi sing nduweni fitur pemasaran email sing populer lan efisien.
Adhedhasar pilihan pemicu lan pelacakan prilaku, sampeyan bisa nyetel kampanye email lan ngirim email kanthi otomatis ing wektu sing pas kanggo pelanggan.
Tanpa katrampilan coding, sampeyan bakal bisa nggawe email sing apik tenan kanthi nggunakake editor drag and drop sing sederhana nanging efektif.
Kanggo ngatur email sing responsif, sampeyan bisa nambah utawa mbusak elemen tartamtu kaya gambar, video, teks, lan ngganti font, ukuran, warna miturut gaya merek sampeyan.
Sampeyan uga bisa nggunakake template sing apik banget saka perpustakaan template lan ngirit wektu.
Kalebu email pemicu kanggo ngelingake pelanggan yen durung rampung, utawa njaluk supaya nuduhake pengalaman karo sampeyan sing ngiyatake hubungan lan saengga bisa nyebabake tuwuhing penjualan.
Sampeyan bisa nambah asil kanthi nggunakake laporan lan analitis sing jero, lan tes A / B kanggo nyoba lan mbandhingake email kanggo ndeleng versi sing paling apik.
Aplikasi iki nawakake pilihan kanggo nganalisa aktivitas pelanggan lan nglacak tarif mbukak lan klik, sing penting banget kanggo ROI sampeyan.
Sumber: SendPulse
Sampeyan bakal bisa ndeleng nomer:
- Mbukak
- Klik
- Pengunjung sing ora langganan
- Kesalahan nyathet
Kajaba iku, ana macem-macem statistik lan grafik visual kanggo mbantu sampeyan ngawasi kegiatan para pelanggan lan saengga bisa nambah kesempatan supaya bisa adol luwih akeh ing mbesuk.
Fitur sing ditawakake:
- Seret banjur selehake editor
- Pilihan pangaturan dhewe
- Pustaka template
- Personalisasi
- Statistik
- Analytics
- Tes A / B
- Pelacakan ROI
Rega : Ana lengganan saben wulan kanggo reregan email sing gratis lan kalebu 1-500 pelanggan. Sawise iku, sampeyan bisa nganyarke dadi luwih akeh pelanggan lan yen sampeyan pengin nggunakake sawetara opsi tambahan, biaya diwiwiti saka $ 6,4.
5. Retainful
Retainful is a simple-to-use Email marketing automation tool built to help you engage with your customers throughout their journey.
Send the right emails at the right time automatically. It is like having someone else do the work for you while you can focus on your core business.
If you are looking to switch from tedious manual email marketing to automation then Retainful is the one you need to save time and increase sales.
You can take control of your customer’s journey completely. Build personalized email paths using our Customer journey builder and offer customized experiences based on the actions they perform in your store.
You don’t need to start from scratch. The main goal of Retainful is to save time, so we have included pre-built automation workflows to help you get started with automation within minutes.
You can use Pre-built automation templates to build your automation campaign and launch it to send automated emails. With Retainful, you can automatically send,
- Abandoned Cart emails
- Order Follow up emails
- Thank you emails
- Win back emails
- Welcome emails
There are pre-built workflows available for all these email automation. If you still want to edit pre-built workflows, you can easily do it using the Customer journey builder.
You can visualize your customer’s journey and build personalized conversion paths using our Customer journey builder. Trigger rules, Customer rules & Exit conditions are available to initiate & terminate your automation.
Send customers in different email paths using path splits available in the Customer journey builder. This will help you to avoid sending the same emails to customers.
Retainful comes with a simple Drag & Drop email editor that lets you customize every aspect of your email. Customize your emails to make them look convincing and increase your conversions.
You don’t need any coding knowledge to edit emails using the Drag & Drop email editor. You can also personalize your emails using shortcodes to increase email open rates.
But the most exciting thing about Retainful is the Dynamic coupon codes. Generate dynamic coupons and include them in your automated emails and drive repeated sales in your store.
You can offer Fixed amount, Percentage & Free shipping discounts via coupons. This is the easiest way to retain customers, make sure you don’t miss it out.
Fitur
- Customer journey builder
- Pre-built automation workflow templates
- Drag & Drop email editor
- Dynamic coupon codes
- Customization & Personalization
- Real-time analytics
- Pre-built email templates
- Email metrics
- Referral rewards
- Next order coupons
Rega
The free version is available. You can purchase the paid versions if you want to unlock all the features of Retainful.
Garis Ngisor
Kanggo ngerti persis babagan bisnis online sampeyan lan apa kemajuane, penting kanggo ngetutake kabeh statistik sing ana gandhengane karo prilaku pelanggan.
Asring kedadeyan manawa sampeyan ora yakin babagan sukses lan apa sing dipikirake pelanggan babagan merek sampeyan, mula luwih becik nggunakake alat tartamtu sing ngidini sampeyan nemokake kabeh sing relevan.
Pemasaran email wis kabukten penting amarga pelanggan butuh perhatian terus-terusan. Nalika nggawe dhaptar email , sampeyan bakal entuk ROI sing luwih dhuwur, sing dadi kunci kanggo bisnis apa wae.
Salah sawijining alat sing nyedhiyakake macem-macem fitur kanggo nggawe kampanye email sing efisien yaiku Poptin autoresponder . Sampeyan ngidini sampeyan nggawe email sing responsif sing apik lan responsif kanggo kampanye email lan nindakake kanthi gampang.
Dina iki, ana macem-macem alat pemasaran email sing bisa mbantu sampeyan ningkatake penjualan, mula coba sawetara alat marketing email paling apik iki kanggo nglacak ROI lan deleng dhewe!
