Every business around long enough knows how vital Black Friday and Cyber Monday are for sales.
This goes for both retailers online and offline. With the growth of e-commerce, we’ve witnessed a significant increase in sales on both days.
For example, in 2019, we saw holiday shoppers spent a whopping $7.4 billion. This is an 18% increase from 2018!
그리고 충분히 수익성이 있다고 생각한다면, 2019 년 사이버 먼데이 동안 총 매출이 전년대비 6.2 % 증가한 92 억 달러로 증가했다는것을 깨닫기까지 기다립니다. 이상해요!
Can we expect Black Friday 2022 to be one for the books too? Hopefully, you have already set up your sales strategy to boost both in-store and online sales.
팝업으로, 당신은이 작업을 수행 할 수 있습니다.
How? Let’s look at several strategies to increase your sales just in time for Black Friday and Cyber Monday.
1. 소셜 팔로워 및 이메일 구독자를 위한 대가로 거래 제공
You can expect to generate a lot of new traffic to your site over the holiday season. Why not capitalize on these shoppers with a popup geared directly towards them?
올바른 플랫폼을 사용하면 고유한 팝업으로 새로운 방문자를 타겟팅할 수 있습니다. 이 경우 이메일 목록을 구독한 후 사용할 수 있는 할인 코드를 제공하는 팝업이 될 수 있습니다.
Then it’s also wise to include social “like” and “follow” buttons in the popup. Consumers are likelier to click social buttons if the offer is excellent and the brand is trustworthy.
Another way is to offer them the option of liking/following or subscribing to your email list in exchange for the coupon. Make sure the popup has a clear CTA, prominent social buttons, and an irresistible deal.
2. 거래 페이지로 트래픽을 유도
You can use this for your Black Friday and Cyber Monday deals pages. Remember, holiday shoppers are in a rush, so why not help them find what they’re looking for?
Since it’s impossible to know precisely what they want, you can use a popup to direct traffic to your sales page. In most cases, that’s exactly what they’re looking for anyway.
These users want to find deals quickly before items are sold out. Ensure the landing page is organized by category so users can easily find what they want.
As a rule of thumb, this popup should showcase after a few seconds of landing on the page. This will help minimize bounce rates due to impatient visitors unable to find your deals.
3. 출구 의도 팝업으로 카트 포기 감소
There are many cases where exit-intent popups can come in handy. But for this strategy, we’re honing in on shoppers who abandon shopping carts.
These visitors have already shown intent to purchase from your brand, and simply allowing them to leave allows money to flow down the drain. With exit-intent popups, you can potentially reduce your cart abandonment rates.
The key is having the right triggers set up to stop users from leaving before checking out. But you don’t want a popup asking them to complete their order.
You have to give them the incentive to do so. For instance, you can offer free shipping or a discount that expires in an hour or so. In most cases, shoppers are hesitant to purchase because the prices are high.
So offering an opportunity to save even more on your Black Friday or Cyber Monday sale can help seal the deal.
4. 방문자를 반복하는 강력한 제안
If your site gets repeat visitors, they may compare your prices to competitors. This means they’re still considering your items.
So to help them make their final purchasing decision, you can offer a deal they can’t resist. Show a popup that provides an even deeper discount on your Black Friday and Cyber Monday deals.
You can also offer other incentives, such as free shipping, BOGO, etc. Set it up, so this popup shows to visitors who’ve been to your site within the last 24 hours. This will help target visitors who have already started their holiday shopping.
5. 업셀 및 교차 판매 팝업 사용
Holiday shoppers are looking for all the best deals they can get their hands on. The problem is they can’t be everywhere at once. The fear of missing out is major during this shopping season; you can play on that with upselling and cross-selling.
You’ll find this works great for Amazon all-year round. If you offer your visitors additional related options at a discounted price, they’re more inclined to buy.
An intuitive popup platform is essential to make this work. For example, you can create a campaign that shows visitors three to four related items in a popup based on their search history and shopping cart data.
당신은 업 셀러와 같은 작업을 수행 할 수 있습니다. 행동 및 장바구니 데이터를 사용하여 고가 의 항목에 대한 거래를 선보일 수 있습니다. 품질과 가치도 더 높은 경우 더 매력적입니다. 그렇지 않으면, 사람들은 저렴한 옵션을 고수하려고합니다.
6. 거래와 영구 탭 표시
What’s great about tabs is that they don’t go away. Even after visitors close your popup, permanent tabs will display throughout the site at the top or bottom of the screen.
Use this feature to share deals, such as free shipping on orders over $X or an X% off coupon code. It’s also practical to show a timer ticking away to help create a sense of urgency.
But don’t use this without the popup – the popup still captures shoppers’ attention. Also, you can make the tab clickable so it takes visitors to your deals page or any other landing page that’ll help convert them into customers.
또는 사용자가 탭을 클릭할 때 동일한 팝업이 표시되어 거래 페이지로 가져갈 수 있습니다.
7. 제한된 시간 제공으로 팝업 사용
다시 말하지만, 긴급감을 조성하는 것은 더 많은 잠재 고객을 판매로 전환하는 효과적인 방법입니다. 당신은 제한된 시간 제안이 팝업으로이 작업을 수행 할 수 있습니다.
But don’t stop there; include a countdown clock. This will help drive more visitors to act quickly. For instance, the popup can say, “Get $20 off plus free shipping when you complete your order in the next 10:00 minutes.
Then include the clickable coupon code beneath the timer (for copy and paste purposes).
블랙 프라이데이와 사이버 먼데이가 여기에 있기 전에 더 많은 아이디어를 얻으려면 막판 블랙 프라이데이 마케팅 캠페인으로 영업 을 높일 수도 있습니다.
8. Create an Exit Popup to Collect Email Addresses (and Reduce Cart Abandonment)
장바구니 포기 인스턴스를 줄이는 또 다른 방법은 이메일 주소를 수집하는 팝업을 사용하는 것입니다. 단순히 숙박 하고 구매를 완료 하는 거래를 제공 하는 대신, 할인 코드를 보낼 그들의 이메일 주소를 요청할 수 있습니다.
Once you have their emails, you can retarget them later if they still don’t check out. Be sure to have a strategy in place just for these users.
A fast-drip (vs. slow-drip) email campaign is vital for visitors to return and complete their purchase before the sale ends.
9. UX를 향상시키기 위해 팝업 을 구현
If you sell popular items that typically sell globally, you must inform users if you don’t ship to their area. Using cookies, you can identify where a visitor resides.
You can then use a popup that shows items stating that delivery options aren’t available for their area. This can trigger when the object’s added to the visitor’s cart.
Visitors can either change the delivery address or remove it from their cart. This will help prevent issues down the line and improve the user experience.
궁극적 인 휴일 판매 팝업 전략 만들기
You only get one shot each year to maximize Black Friday and Cyber Monday sales. Without implementing sound strategies to grow your holiday sales, don’t let time pass you by.
With the above popup ideas, you can ensure you can do just that.
이러한 전략을 구현하는 데 도움이 되는 양질의 플랫폼을 찾고 있다면 Poptin을 확인하십시오. 당신은 그것을 무료 계정을 사용하여 샷을 제공 할 수 있습니다.
이번 블랙 프라이데이와 사이버 먼데이에 비즈니스에 어떤 팝업 아이디어가 작동하는지 알려주세요!
