If you run a business selling goods or services and have customers visit your physical world store you should give serious thought to creating and operating an online store alongside the physical one. An online store will enable you to reach many more…

Most every website owner would like to see their website rank among the top five on Goggle search results for relevant words and terms (or at least among the 10 sites displayed on the first search results page). In order to achieve this,…

Following the constantly growing popularity of Instagram among users of smartphones around the world, many businesses wish to advertise their offered products and services, to get exposure and gain sympathy from the relevant target audience. So as of October 2016, the Instagram application…

Content marketing, and inbound marketing in general, has lately become one of the trendiest marketing tools. In a world where our eyes are trained to automatically ignore banners and ads posted on the net there rose a need to “reinvent the wheel” and…

The affiliate marketing field is one of the hottest fields in internet advertising today, and millions of traders around the world started getting into affiliate marketing to reach significant profits by marketing products or services through affiliate marketing programs (for example, the famous…

So you’ve invested in a new website, made sure it has the perfect look and feel, good UX, excellent content, the right images etc. Once launched, at some point, you’ve probably asked yourself “so. . . how’s my new website performing?”. All website…

I’m sure you’re aware of the fact that use of images on the internet is forever on the rise. Everyday countless pictures (and video clips) are added through social networks, blogs, articles and new content on all types of websites. Just for reference,…

I’m sure you’ve heard of “Bounce Rate” and you know that a high bounce rate is bad for your web site etc… Lets take a moment to clear things up: Who Are You Mr. Bounce Rate? Google’s definition of “Bounce Rate” is the…

Landing pages’ common role is marketing some type of product or service. An effective landing page will be one that’s target oriented, it will serve as one of the most powerful, precise tools in a professional digital marketer’s arsenal. Since a landing page’s…

As consumers we feel that customer clubs have always been around, but actually the idea of a customer club first came about in the late 1970’s in the United States. American Airlines was a pioneering company in the field of customer clubs when…