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As a catalyst that plays an important part in revolutionizing internet-based marketing strategies, email marketing has been an essential tool for over a decade.  Apart from being one of the most effective techniques on the block, email marketing helps you achieve your targets…

It seems like the year went by incredibly quickly. Ber months were here in the blink of an eye, which means Black Friday is coming up very soon.   The holidays are many people’s favorite time of the year – Black Friday, Cyber Monday,…

Sale, sale, sale!!  Heavy Discounts!  Try this for free!  These are a few magical words customers love to hear while they are shopping.  Almost every ecommerce store is running a sales promotion as 82% of the customers say that finding a great deal…

As soon as a new customer makes an order on your website, there are two emails that your email automation needs to fire away immediately. One of them is a confirmation email assures them that the order went through and summarizes all the…

EKM is a highly popular CMS platform in the UK. People can create online stores with it, but they still need a way to convert site visitors into leads, customers, and subscribers of the brand. This is a challenge many entrepreneurs face, so…

The automotive industry is competitive, with several companies battling for industry superiority. This competition has made it necessary for companies to come up with strategies that will give them an edge over other competitors. This article highlights some automotive marketing strategies you will…

Email marketing allows you to send commercial messages through email to a specific group of people. These campaigns help you promote offers and new products or send gated content like webinars and eBooks. Most people use a specific platform for this, and Benchmark…

Any online store’s advertising strategy must include a product recommendation. You can increase your sales and revenue if you offer the right product to your customers at the right time. The presentation of personalized product recommendations can be done in many ways. In this article, we’ll…

Email engagement is a crucial aspect, especially when running email marketing campaigns. The reality is that engagement is not an easy thing to incorporate in your emails since you need to take much of your time and research on how to do it.…

Pay-per-click advertising is one of the most powerful digital marketing techniques available to online businesses.  Over the years, this strategy has been deployed in many forms such as Google search ads, social media advertising, and email marketing, to positively drive online sales of…