More than a deliciously cooked turkey on the table, the Thanksgiving season is a time for spending some quality time with family and friends while reflecting on the year about to end and looking forward to the one about to start.
It also usually represents significant business opportunities for online businesses. If you can identify ways to maximize the benefits of the increased consumer activity occurring during this time, you can make more sales on Thanksgiving than combined in the year.
One of the best ways to increase web traffic and improve sales is by applying an effective Thanksgiving pop up campaign.
Thanksgiving popups can be the difference between an average holiday sales campaign and a truly great one.
Read on to discover how Thanksgiving popups can benefit your business!
Consider These Six Holiday Pop Up Campaign Ideas
Knowing that you need a holiday pop-up strategy is one thing, but choosing the right one and using it effectively is another. Poptin gives you a wide range of options for reaching your target audience and making them aware of your products and services.
The following popup ideas can help you to harness the full potential of Thanksgiving pop ups this festive season:
1. Thanksgiving holiday deal on the side!
The holiday season is a busy time for everyone, and consumers are often faced with such a wide range of possibilities that they do not know how to turn. Your only chance of success lies in your ability to catch their eye while browsing and retain their attention long enough to make a sale.
A sidebar popup on your blog that deals with holiday shopping are a good idea. You can take the chance to discreetly suggest some great freebies, shopping deals, and gift items that the reader may find interesting.
Unlike a full-screen advertisement, the good thing about a sidebar popup is that the reader will not feel you are being too pushy or getting in the way of their regular browsing. They can quickly navigate to whichever item catches their eye without closing the original page they were on.
2. Pop it up and send a reward!
Email subscription popups will allow you to target specific consumers by offering deals more likely to appeal to them directly.
A good holiday pop-up platform, such as Poptin, will give you more insight into your target consumers’ status, earning potential, and buying patterns, allowing you to create a tailor-made subscription popup to connect with them.
You can use email subscription pop-ups to offer discounts and other deals as a reward offered exclusively to users who subscribe to your mailing list. This will result in a more significant number of subscriptions, providing you with a platform to reach your consumers wherever they may be spending the festive season.
It is best to choose offers and deals readily displayed in a small popup that the subscriber can view and go through in as little time as possible. Gift cards and Thanksgiving-themed products are a great idea because they also appeal to the festive atmosphere.
3. Bring light to others with lightbox popups
Sometimes using an indirect approach to advertising can be a lot more effective than shoving products and services into your customers’ faces. You can instead choose to build an emotional connection with your subscribers by giving them a chance to do some good this holiday season.
If you have information on the type of charities your subscribers are interested in, you can give them a chance to donate to an organization of their choice. Furthermore, if that donation is deducted from the discounts you offer for specific holiday items, it will be a win-win for both of you.
The good thing about lightbox pop ups is that they are different from regular email campaigns that your consumers are used to receiving.
Remember, yours is not the only business trying to contact your subscribers through their email. They probably have an inbox full of different promotions and deals, so the only chance for you to stand out is to offer something different from anybody else.
4. Pre-order your Thanksgiving gifts!
One thing all customers have in common is that they like to feel valued by businesses. If they decide to support you over the countless other possibilities available, they usually do so in the hope that there will be something in it for them.
A Thanksgiving pop up on your website is a great way to let them know upfront the benefits of doing business with you. You can offer visitors the chance to pre-order specific items that are not yet available to regular shoppers.
Each holiday season sees retailers run out of specific items and leave some of their shoppers disappointed. You can offer such items for pre-order to your loyal subscribers as a reward for sticking with you.
When consumers pre-order these items, chances are they will choose to do all their holiday shopping in one place, allowing you to sell them other Thanksgiving-specific items as well.
5. Send Thank-You’s before they leave!
It is challenging to get consumers to take the time to go through your webpage and look at the items you have for sale, especially during the busy holiday period when they are faced with so many options.
When you finally do manage to get their attention, the last thing you want is for them to exit the site without placing an order. You should be prepared for such a possibility by having specific Thanksgiving popups that are activated when:
- A shopper tries to leave too quickly
- They press the exit button without making a purchase
- Customers try to leave without checking out their cart
The key to an effective exit-intent popup is to get information subtly about why a consumer is exiting and then try to offer them a better alternative or remind them of the deals they are about to miss out on.
6. Popup for a Cause
The true spirit of Thanksgiving is sharing, and your choice in pop-ups should reflect this. Try to divert attention away from simply making a sale and towards how doing business with you will benefit the less privileged during the holiday season.
If you are clear on the specific charities you will be helping, such as homeless children and kids in foster care, you are more likely to get the emotional response that will benefit both parties.
How To Create Thanksgiving Popups
Are you ready to spice up your Thanksgiving popup ideas? The first thing you will need to do is create an effective holiday pop up. One of the best ways to do this is by using a pop up builder like Poptin.
Many platforms are available on the internet that you can use to build your pop-up. The one you choose depends on various factors, such as your budget and the types of features you want in a pop-up builder.
Poptin is one of the best choices that are available, and here is why:
- Easy To Use
Poptin has an excellent user interface that is easy to use and install in just a few minutes, with absolutely no coding skills required. The platform is very open and easy to navigate, allowing you to quickly access its wide range of tools and features.
The free version of Poptin gives you access to an unlimited number of Poptins for your domain and allows a maximum of 1,000 visitors per month. If that is not enough for your needs, you can pay as little as $25 per month for the paid version and get access to many more features. See full pricing here.
- Great Design Options
No matter what kind of products or services you are providing, Poptin has a template that will suit your business. Once you have settled on a particular style, you can easily add or remove elements, images, and fields from your chosen template until you are satisfied that it reflects your business structure.
- User Support
When you choose Poptin, it will come with a readily available customer support team to assist and advise you should you face any issues.
- Mobile Friendly
Poptin has a mobile version that features a responsive display and design of Poptins with just as much ease and accuracy as the desktop version of the app.
Watch the tutorial video below or visit our Help Center to get started.
There are many different strategies that businesses will utilize this festive season to reach out to potential customers, such as newsletters, social media campaigns, competitions, and customer interaction through online reviews.
However, with a good holiday pop up, such as Poptin, you can have access to all these options and much more. Thanksgiving popups can boost your sales exponentially when used correctly.
Consider using Poptin this festive season to maximize your sales potential.
If you’re looking for more holiday pop up examples and ideas this festive season, we have helpful resources for you!
- Black Friday Popup Examples to Increase Conversions
- Christmas Pop Up Ideas to Boost Holiday Sales
- Spooky Halloween Popup Ideas For Your Website