What’s the average engagement rate you get from your blog posts? Do you get shares, likes, and comments that do a steady job of increasing your following? Or do your articles seem to vanish in the sea of content being
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6 Signs Your Website Isn’t Impressing Your Customers
Your website needs to be built with your customers’ needs in mind. If they’re not enjoying what you have to offer, they could easily leave and find someone else to deliver what they’re looking for. You might have built a
A Step-by-Step Guide to Building a Successful Outbound Sales Strategy
Not long ago, there was a belief that outbound sales are old news. Many experts claimed that inbound sales are the dominant sales line, and having a strong brand that can draw customers on its own was the future. While
4 Ways Small Businesses Can Use Analytics to Boost Marketing Efforts
This past year saw a massive shift in the way businesses and marketers interact with their customers. Customers are increasingly using e-commerce websites and social media to do their shopping. This means that with every interaction, they leave behind massive
5 Crucial Metrics You Must Track to Grow Your Customer Experience
17Did you know that about 50% of your customers will stop visiting your site even if they like and enjoy your products, solely because their experience through the process wasn’t satisfactory? Startling, we know, but it’s true. No more can
Essential Email KPIs You Can’t Afford to Ignore
According to email usage statistics, 99% of people in the UK check their personal emails daily. Are your marketing emails among the ones that they open, or could your campaigns do better? Most business owners want to see better results. Marketers
How To Develop a Winning Brand Strategy From the Ground Up
More than a recognizable name and distinctive logo, a brand — your brand — encompasses how people regard you whenever and wherever they interact with your business. So, it includes impressions within and outside of your control. Think of your
8 Types of Online Customers And How To Convert Them
Online shopping has become a worldwide phenomenon in recent years, with more than half of all people now buying something for themselves or others over the internet. In this blog post, we’ll discuss the different types of online customers and
5 Ways to Feed Your Sales Funnel with Smart Automation
A sales funnel is an important viewpoint of every business. It represents a framework that helps businesses visualize their customers’ journeys. Not only does it streamline prospects towards becoming customers, but it gives businesses opportunities to scale up by identifying
Social Media Marketing Strategy: Benefits of Using Video
Adding video to your social media marketing strategy can be a game-changer. If done right, it will help boost your business to new heights. If you don’t have video anywhere in your strategy, then you’re falling behind. But don’t worry
