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Artificial Intelligence (AI) has been transforming much of the human experience – from the world of work to our shopping habits. You may be shocked to hear that the market size of AI stands at $207 billion today and is projected to grow…

Managing a Shopify store can be fun, but it can also be very challenging if you don’t know which apps to use to make the process more enjoyable. In this article, we’ll show you 15 must-have tools for growing and scaling your Shopify…

Every online retailer knows the frustration of abandoned shopping carts. Customers who show interest in your products but leave without completing the purchase can represent lost opportunities for sales. However, with the right strategies, you can turn these inactive carts into conversions.  One…

OptiMonk is a conversion and lead optimization tool that focuses on helping businesses increase their revenue by getting more conversions and reducing their car abandonment rate. As it happens with other conversion platforms, you need to pay for it.   Paying for a lead…

Any business worth it’s salt will invest significantly in increasing its website traffic and turning that traffic into leads. This job, while usually the primary responsibility of most marketing teams, is one that all departments in a company or organization will contribute to.…

Do you ever worry about website visitors who leave your website too early without purchasing anything? Believe it or not, you’re not alone in this.  According to FinancesOnline, over $18 billion is annually lost by e-commerce businesses due to untimely cart abandonment. The average abandonment…

You’ve got something you want to sell online. All you need is a website to sell it from, and you’re all set, right? Well, not so fast. eCommerce website development is not that simple. It’s a challenging process that requires heavy lifting either…

Defining your target audience is crucial for any business looking to succeed. You need to know who your ideal customers are, what their needs and pain points are, and how you can effectively market to them.  Without a clear understanding of who you’re…

You might believe that email marketing has become redundant, but as we step into 2023, it remains a crucial part of digital marketing strategies. Emerging technologies have impacted many industries in the 21st century and have also transformed how businesses connect with their…

There are several ways to reach your customers and pitch your business offerings. Each channel has its own promise and unique advantage. However, there is one place where you are guaranteed to get their maximum attention and response — your prospect’s inboxes. One…