In this competitive global business landscape, companies are exploring new strategies to gain an edge over others and capture a greater market share. To help them with lead generation and turn website visitors into paying customers, they use many different tools, including OptinMonster and OptiMonk.
This detailed guide will compare OptinMonster vs OptiMonk, cover what these two website popup builders offer and how they can help businesses. Keep reading until the end, as we will compare these tools side by side and even suggest a fantastic alternative.
Let’s get started!
Platform Overview: A Side-by-side Comparison
If you’re looking for a tool that can help your business convert traffic into leads, OptinMonster is a powerful online software with advanced targeting options. With lightbox popups, webinars, floating bars, gamified wheels, countdown timers, and many more key features, it can grow your email list and increase sales.
On the other hand, OptiMonk lets you design popups like a pro without the need to learn coding. It’s a professional popup builder with hundreds of use cases.
From list building to cart abandonment, exit reminders, gamification, A/B testing, and advanced personalization, OptiMonk has a wide range of features to help you drive sales.
With its basic package starting at $18 per month, OptinMonster is on the pricier side, whereas OptiMonk has a free option. For detailed pricing, keep reading this guide.
OptinMonster vs Optimonk: Feature Comparison
To help you understand which lead generation tool is best for your firm, we’ve compared OptinMonster vs OptiMonk across different features. These include the following:
Campaigns and Templates
The most essential feature of lead generation software is its ability to make gorgeous popups and create engaging campaigns to draw more traffic. Let’s quickly go over how the two most powerful tools compare in this department.
OptiMonk lets you create four different types of campaigns, including Fullscreen, Popup, Nanobar, and Sidemessage. It has more than 112 templates to choose from, and users can even curate a personalized one using simple coding.
On the other hand, OptinMonster offers the following types of campaigns:
- Popup
- Fullscreen
- Slide-in
- Floating bar
- In-line
Unlike OptiMonk, OptinMonster lets you do much more with these five types of campaigns. From sidebar forms to content lockers to countdown timers, this website popup builder has over 50 templates to choose from, each beautifully designed and impactful enough to drive traffic.
OptinMonster takes the win here, as it offers sidebar forms and an embedded in-line campaign that’s not available with OptiMonk. While both website popup builders have an event countdown timer, OptinMonster also provides a dynamic one, helping improve the audience’s user experience.
Campaign Creations
Popups with the right message can deepen your relationship with your targeted customers. These two lead generation tools have many templates and the option to edit the button text.
While both are great at curating successful messages, OptinMonster takes it to the next level by providing advanced features that let you choose an action for every button. Plus, the drag-and-drop website popup builder is entirely customizable.
OptinMonster also offers additional options, including the following:
- Smart Success
- Success Tracking and Retargeting Scripts
Targeting Options and Triggers
Personalizing campaigns is a great way to increase conversions. While both lead generation tools offer fantastic features like referrer detection, page-level targeting, geo-location targeting, and follow-up campaigns, OptinMonster stands out by providing advanced options. These include the following:
- WordPress Category and Tag Targeting: This feature helps users target campaigns based on the type of content the visitor is viewing. It ensures that they receive what they’re interested in, increasing the chances of conversions.
- Multiple Rulesets: This robust conversion optimization solution works by selecting triggers or meeting the specified conditions. You can even choose to have different triggers for the same campaign across multiple pages.
Accounts and Support
If you’re planning to get OptiMonk for your employees, it’s important to note that you’ll need to have separate accounts for each user to create campaigns.
Alternatively, you can purchase an agency account to manage all clients and websites from a single window operation. However, there is a monthly fee that you must pay for such a service, which makes OptiMonk an expensive option for small and medium-sized businesses.
OptinMonster is a fantastic OptiMonk alternative that offers sub-accounts, allowing business owners to choose between four levels of user roles. You can share access with your employees without revealing your login credentials, billing details, and other sensitive information.
What’s great about OptinMonster is that there is no additional fee for adding sub-accounts. You can assign four different roles, including viewer, manager, author, and admin.
OptinMonster is fantastic for providing clients access to campaigns while preserving their privacy. It also has an activity log, letting you see recent changes.
Documentation and Support
If you’re not tech-savvy, you’ll be glad to know that both of these website popup builders offer easy-to-understand documentation and fast support. Let’s take a closer look at the approach these two tools have taken.
OptiMonk used to have poor resources. However, the company has recently made significant improvements in this department, providing detailed guides and answers to frequently asked questions. This has been well received by the existing users, with many believing that this tool is a fantastic OptinMonster alternative.
On the other hand, OptinMonster takes a detailed approach to documentation and support. More than 200 articles will walk you through everything you need to know, from building popups to using advanced lead generation techniques.
In addition to that, OptinMonster also provides detailed video tutorials to help you tackle the issues you may be facing with the tool. If you need further help, the company offers additional support through email and live chat during business hours.
Pricing Comparison
While features may be a deciding factor for some users, pricing is also an important consideration, especially for businesses or website owners with a small budget.
OptinMonster has four unique packages (billed annually) to choose from, including the following:
- Basic: $18 per month
- Plus: $48 per month
- Pro: $73 per month
- Growth: $123 per month
Every OptinMonster plan comes with a done-for-you campaign setup (worth $297) and access to OptinMonster University (valued at $1,997) for free.
The company will provide an expert to create a campaign for free while offering tons of courses, guides, video training, and ebooks without any additional charges. Make sure to look out for discounts on the OptinMonster website, which can lead to greater savings.
When it comes to packages, OptiMonk has five different plans, each offering something unique to its user. Here are the details (billed annually):
- Free: $0
- Essential: $32.50 per month
- Growth: $82.50 per month
- Premium: $207.50 per month
- Master: For pricing, contact the company directly.
While OptiMonk offers a free plan, it does require businesses to purchase additional accounts, which can be costly. On the other hand, OptinMonster offers paid packages and lets you create sub-accounts without incurring extra costs.
Create Engaging Popups and Forms with Poptin!
If you’re looking for an affordable OptinMonster alternative or OptiMonk alternative, you should give Poptin a try. It’s a cost-effective option that offers extensive targeting features, autoresponders, contact forms, and more to engage and convert more visitors into customers.
Poptin is a fantastic OptinMonster and OptiMonk alternative. While you can access many features for free, the paid plans may be the right option for many businesses.
Unlike its competitors, Poptin is cheaper and billed annually. The pricing is as follows:
- Free: $0
- Basic: $20 per month
- Pro: $47 per month
- Agency: $95 per month
Final Thoughts on OptinMonster vs Optimonk
Small businesses may prefer OptiMonk, as it comes with a free plan. However, e-commerce owners who are looking for advanced targeting and trigger features may like what OptinMonster has to offer.
Alternatively, if you’re looking for a powerful, simple, and affordable website popup builder, Poptin has you covered. Its free option is a great way to get started with customer engagement and drive sales.
