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Every online retailer knows the frustration of abandoned shopping carts. Customers who show interest in your products but leave without completing the purchase can represent lost opportunities for sales. However, with the right strategies, you can turn these inactive carts into conversions.  One…

OptiMonk is a conversion and lead optimization tool that focuses on helping businesses increase their revenue by getting more conversions and reducing their car abandonment rate. As it happens with other conversion platforms, you need to pay for it.   Paying for a lead…

Building a thriving business is no easy feat, neither is marketing it to the right people. Luckily, technology has evolved significantly over the years to make it easier and better to market to customers. Some of the best marketing channels aren’t limited by…

Any business worth it’s salt will invest significantly in increasing its website traffic and turning that traffic into leads. This job, while usually the primary responsibility of most marketing teams, is one that all departments in a company or organization will contribute to.…

Digital marketing tools help you adapt to the newer marketing platforms, even if you are used to the old ways of conducting business. The rise of eCommerce has given small businesses a chance to grow leads and sales faster with conversion optimization tools.…

Are you struggling to generate quality leads for your B2B business? Does it feel like you’re putting in a lot of effort without seeing any tangible results? You’re not alone. Many B2B companies face challenges when it comes to lead generation. Whether it’s…

Business owners today are particular about maximizing workflow processes for better outcomes. Businesses are conscious of the time invested in various activities because time spent can either result in revenue or losses.  A key strategy for most businesses in the digital age we…

The way businesses communicate with their customers is evolving. It is becoming increasingly important to have the right live chat software. This software makes it easy to provide better customer service through automation.  Fortunately, there’s a variety of live chat apps available to…

If you’re looking to boost conversions on your websites, there are a lot of tools and strategies that are available to help you achieve your goals. From A/B testing tools to live chat tools, analytics tools, feedback & survey tools, heatmap tools, personalization…

In today’s fast-moving world, email automation is a great place to start if you’re looking to build quality leads through your marketing campaigns. It offers an effective way to reach potential customers quickly and easily while being a powerful tool for driving engagement…