People enjoy watching videos, and, as we are primarily visual beings, it is recommended to include this type of format in the e-commerce website to delight visitors. In addition to being highly converting, video pop ups are fun, interesting, and a very popular…

Poptin is proud to announce its mention as a Top Performer in 2022 Shortlist for AB Testing Software by Capterra, a free online service that helps organizations find the right software.  Capterra Shortlist is an independent assessment that evaluates user reviews and online…

Social media and viral marketing are trending; every marketer wants a piece of the pie. However, email marketing remains the oldest and arguably, most effective form of online marketing.  It might be a lot more complex than other forms of digital marketing, but…

Can we all agree that e-commerce is positioned to take over the retail market? Competing with the vast number of products, speedy delivery times, lower prices, and overall convenience online shopping offers is difficult. So it’s no surprise that 2022 is predicted to…

When customers come across your e-commerce store for the first time, you must wait to expect them to purchase something. However, what you can do is encourage them. With the unbelievably short attention span of customers in today’s world, you have around eight…

Email marketing is essential for every business, and you probably hear of new options always becoming available. How do you choose the right one for your needs? Many people turn to Mailjet, but there are some alternatives. Consider what Mailjet offers and why…

Content marketing is the process of creating original, high-quality content aimed at a particular target group. The content must appeal to this group’s interests and address their pain points. That helps to sell a product, service, and brand by providing valuable information that…

With all the popular customer engagement tools available, email marketing remains one of the most effective. It’s mostly automated, saving tons of time and money for businesses of any size. When talking about CRM platforms, it’s inevitable to miss Salesforce. It has been…

Leads are information-seeking members of your target audience. More specifically, they’re people who are at the stage of wanting to learn more about your product. They aren’t entirely sold, but with help from sales and marketing teams, they can become loyal customers.  Businesses…

Browsing the internet may sometimes feel impersonal. Trying to give the website a personal approach to curb this isolation can have rewarding benefits. You’ll experience much healthier conversions. A live chat on a website can crank up personal touch a notch higher. What…