Regardless of your niche, calling today’s business landscape “competitive” would be an understatement. With so much competitor content, it’s becoming increasingly difficult to set yourself apart as a brand and catch your customers’ attention. It’s no longer a matter of building a business…

Content marketing is one of the most cost-effective marketing strategies that doesn’t require a sizable budget. It also delivers the highest rate of ROI.  By creating content, every brand can establish strong relationships with its target audience.  Content marketing also helps to engage…

Digital marketing is ever-dynamic with the best techniques, practices, and technology changing so fast, keeping up is a race. However, with the right insight, you can master scaling your content marketing to generate more leads without losing time. In a survey of 1000…

When you use email marketing software, you’re freeing up your time. It automates much of the process, and it’s quicker to set things up. There are plenty of options available, and Zoho Campaigns is one. With it, you can customize your messages, create…

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This quote is attributed to John Wanamaker, a 19th-century American merchant who’s considered a pioneer in marketing.  Wanamaker made these remarks more than a century ago…

Where would our companies be if we didn’t listen to our customers? In the graveyard of failed businesses, that’s where. Customer feedback is essential for delivering products and services to your customers that they actually want to pay for and to make sure…

Video content is slowly but surely becoming the most popular type of content both on Instagram and in general when it comes to marketing on different platforms. Small businesses try to keep up with innovations and build their marketing strategy in line with…

Email marketing software is essential for every business and creatives everywhere. If you want to converse with your subscribers or customers, you need to automate most of the process and create unique emails. Exponea email marketing allows you to send out emails that…

Pop-ups have proven to be very useful when it comes to converting visitors into leads, so online marketers try their best to use their full potential whenever they can. If you get enough qualified leads, your business will automatically get on a higher…

We all know what pop ups are and what their purpose is, but do we know everything that we need to know about popup triggers? A pop-up trigger is what decides when your popup with an amazing offer will appear depending on the…