Our world has officially gone mobile. Analyzing the share of digital minutes spent by users in the US on different devices, smartphones accounted for 62 percent followed by desktops at 29 percent and tablets at 9 percent share. Propelling the move towards a…

Picture this: the CEO of a reputable company fills up a form on your site to download an eBook, and after you reach out to them and tell them about what your company does, they respond favorably. Score! So you email back, hoping…

The new general data protection regulation (GDPR), that was introduced in 2016, is one of the most important reforms of the privacy regulations in Europe in the last 20 years. The ultimate goal of the GDPR is to unionize the data privacy laws…

If you own an online business, then chances are you’re looking to boost your conversion rates. And if you’ve done any amount of research, then you know content is king. The only problem is there are millions of websites on the web now,…

How are you keeping in touch with your customers and prospects? Social media, mobile texts, and blog comments are great, but nothing compares to email marketing. Emails can be a great way to bolster your marketing mix and engage your audience. Don’t believe it?…

Having a digital presence is important in today’s world and you have to capitalize on opportunities to create an interactive website, optimize your e-commerce website and captivate your audience. When you want to revamp your e-commerce website; as a client it is important…

Despite the belief that emails are a thing of the past, studies show that an email marketing campaign is still the best way to generate leads, alongside direct customer engagement, social media, and opt-in pop-ups. However, as good as your emails might be,…

Selling products and services online is the way of doing business today. For some, it’s a gold mine, and for others, it’s a day-to-day struggle. But how you go about running your business is critical. You have to think outside of the box…

Shopify is one of those gold mines online merchants don’t want to miss out on. This platform is helping digital retailers boost their brand visibility and sales – but only if used correctly. At peak times, this platform boasts $870K in sales per…

Email marketing is a powerful way for businesses to connect with their customers and prospects. But we already know this. Yet, what many companies are still missing is the fact marketing automation can streamline those efforts. We’ve already seen that it can increase…