Did you know that statistically, over 90% of searches made on mobile phones will lead to a phone call?
Yet somehow, despite these startling statistics, many companies do not have a click-to-call button on their website.
A click-to-call button is a button that customers click on your website so that they can talk to you directly. There are several ways you can edit your Click-to-call button so that you increase the chances of your clients calling you.
Here are six tips to adhere to when designing your click-to-call button
How to design your click-to-call button
If you don’t make an effort to design your click-to-call button, there are chances your customers may miss it entirely. So what can you do?
Make the button large and colorful
If you were to walk past a billboard featuring a large purple elephant, it would be near impossible to miss it. Did you know that there are certain colors that will make your button look more enticing?
There is a field called color psychology that talks about how colors influence decisions and perceptions. Tailor all the aspects of your click-to-call button – from the colors to the font, so that potential customers want to call you.
Make the button visible without scrolling
Don’t hide your click-to-call button at the bottom of the page. In many cases, people browsing on a webpage will leave before getting to the bottom of the page. If it can easily be found, there are higher chances of viewers clicking on it.
Add fun doodles
Make the button more attractive by adding funny characters or drawings. They will entertain your clients and may persuade them to call.
One example would be to animate the call button so that when someone hovers over it, it shows an animated character pointing at the button or making a call.
Use a short, concise headline
In many cases, there will be a call to action message before the click-to-call button. There is a lot of information about how to create a call to action message that increases conversions.
Make the call to action message short and sweet. The headline needs to pack a punch. In some cases, you can feature a short video talking about you or your product then ask the potential clients to call for more information.
Display when the lines are open
There are few things more annoying than calling someone and finding that they are not available.
To save your clients the trouble of calling you when there is no available personnel to pick the calls, display what times they can call or ask them to leave a message, and you will get back to them.
Now that you have several ways to design your Click-to-call button to increase conversions, here are a few reasons why this button is important.
Benefits of Click-to-Call Button
1. It maximizes the opportunities for online sales
The goal of all companies is to sell their product or service to their clients. The click-to-call button can help you with this.
If a potential client is on your page and has questions about your products, knowing that they can call you and get clarification will increase their buying chances. This clarification will help your potential clients overcome the barriers to trade faster.
2. The clients can contact you faster
One simple way to look at this would be if a potential client wants a product early, but you only communicate via email.
It would take a longer time to craft an email and to exchange emails back and forth until the issue is clarified than it would be to call directly.
3. The call can operate at any time of the week
You can set it up so that clients can schedule a callback, and the system can capture pertinent information about them.
This is mainly if you are using VoIP numbers rather than traditional wired phones.
Some Vonage alternatives offer special features like voicemail transcription, which would ease communication when the necessary personnel is away from the office.
4. It can make your online marketing strategies more effective
Not all call options are created equal. Let’s say you are using Grasshopper alternatives like RingBlaze.
You will get some features that would make your marketing strategies more effective.
For example, some VoIP companies allow clients to schedule a time when it would be convenient to call them back, increasing your chances of getting the customer later.
5. Increase your customer retention
People value human connection. Your clients will feel this connection much better when talking directly to your employees than when filling out a form that asks them to summarize their problem.
Allowing your potential clients to call an employee lets them feel heard, increasing the chances of repeat purchases.
6. Will appeal to a particular demographic of clients
In most cases, people surf through their phones. If any of your products are appealing to clients who spend a high percentage of their time on their phone and have a preference for calling, having a click-to-call button can make it easier for them to contact you.
7. Using VoIP
In many cases, when an organization puts a click-to-call button, they link it to their traditional phone lines.
However, when they do this, they miss out on all the benefits that accompany using VoIP.
VoIP (Voice over Internet Protocol) is a technique or a group of technologies that facilitate the delivery of voice calls and multimedia communication over an Internet Protocol.
Put simply, you can facilitate all your communication services over the internet, not traditional telephone wires.
Benefits of VoIP
There are many reasons why any business should consider moving from traditional calls to VoIP. Here are some benefits.
VoIP is cheaper
Using VoIP is much cheaper for you and your clients compared to using traditional phone lines. This is especially true when it comes to making international calls.
As long as you or your customer has a working internet connection, they would be able to communicate with you easily from anywhere in the world.
An added incentive for companies is that they save on buying multiple phone numbers and connecting all of them.
There is so much you gain from VoIP over telephone lines. In most cases, once you try VoIP, you will probably never go back to normal telephone lines again.
For example, some click-to-call button tools have a voicemail to email transcription option. This means, if a client leaves a voicemail, the system will transcribe it and send the message to you via email. Another feature is the ability to forward voicemails to those who can help them better. These and more features make VoIP a life changer for your business.
If you have an office landline, when you are out of the office, you will miss most calls unless you have a redirect protocol or have a list of the necessary codes to connect to that landline. However, with most Google Voice alternatives, some features easily allow your business not to be constrained by physical locations. What’s more, some features allow you to have multiple redirect options so that if one option isn’t working, you have alternatives.
Easier call conferencing
There are times when a client requires more than one person to assist them. This feature is available with traditional telephone lines, but it is so much easier with VoIP. This is because all calls made to your business are on a converged data network. Additionally, with telephone lines, you typically have to pay for call conferencing as an additional feature. However, with VoIP, it’s normally included in the package you pay for.
If you are using traditional phone lines, there is a high probability that your telephone lines will go off when there is a power outage. However, with VoIP, you can use some of the available features to remain available. For example, if your computer has crashed or the office Wi-Fi is down, the system will forward the call to another device like your smartphone, and you can use your internet bundle to stay in touch.
Ease of installation
You will be surprised how easy it is to switch from traditional phone lines to VoIP. In many cases, it’s plug-and-play. This means that you don’t need several expert technicians rewiring your office, and you will rarely need professional support. Using a simple portal, you can easily move, add, or change configuration settings so that you are getting the most out of your system.
It is very easy to add new users to the system. Traditional phone systems are much harder to scale, but VoIP will easily grow with your business.
If you do not have a click-to-call button on your website, it should be time to consider adding one. Your clients will appreciate being able to reach you. Using VoIP, you can save money and have your clients able to reach you from anywhere.
All the features that come with VoIP make it a worthwhile investment for your business. This is especially true as the holiday season approaches when employees, marketing freelancers, or remote workers may not be available all the time to pick clients’ calls.
Sobre o autor:
Dennis Vu is the CEO and Co-founder of Ringblaze, a virtual business phone system company that helps teams to better serve their customers, anywhere.