Ecommerce refers to the process of selling and buying products and services through the web. The buyer will transfer the money through the internet to complete the transaction.
Before the pandemic, many are availing of goods and services online. Since the spread of COVID-19, the number of online shoppers massively increased. As the number of online shoppers increases, so as the number of car abandonment.
Cart abandonment is a common problem faced in the field of eCommerce. Even though you offer the best products, there is no assurance that your site visitors will make a purchase. In most cases, shoppers will visit your site, start adding to their cart, and close the tab because they remember to watch the last season of Money Heist.
When your shopper starts adding items to their cart and leave it before they make a purchase is called cart abandonment. This problem is quite challenging to solve. But, there are some steps you may consider to minimize cart abandonment.
This article will talk about one of the excellent eCommerce platforms anyone can use to start their online shops – October CMS. And since pop ups are a big help in converting visitors to potential customers and subscribers, we will also tackle one of the best tools to make high-quality popups – Poptin.
So, if you are ready to learn more about October CMS and Poptin, keep on reading.
What is October CMS
October CMS is an online platform designed by experts for those who want to start their online stores. It had helped professional web developers to create their businesses.
Many were amazed by how simple and reliable this platform is. Nestlé, KFC, and Toyota are some of the well-known brands using October CMS to manage their site.
October CMS is also here to help individuals make complicated applications. Considering that it is a Laravel-based platform, its users can take advantage of the power of Laravel.
You may notice lots of advantages on this platform, including its flexibility. With the help of Laravel and October CMS features, you can create market-leading solutions in 1,2,3.
Though it allows you to create complex apps, it has simple web development. It has natural implements that even beginners will understand. So, if you plan to build your first ever online store, you will never go wrong with October CMS.
Why Pop-Ups are Effective
Every website owner knows how hard it is to catch the attention of their visitors. Most customers do not pay much attention to something they think is less important. That’s why, if you want to convert site visitors to potential customers, you should create an engaging popup.
You can also use website pop ups to reduce cart abandonment. Aside from that, it will also help you boost your customer engagement, loyalty, sales conversion, and email capture.
The following are the reasons pop ups are effective.
100% visibility to visitors
Visibility is the number one reason why website popups are effective. Remember, these are the first things your visitors see once they visit your store or website. It is an effective way to catch their attention on time.
How well you design your pop-up and its quality will determine if it will be an excellent bait for visitors or not. Compared to other marketing strategies, pop-ups are more practical to grab anyone’s attention. Take note; only a few users can resist the deals you offer through pop-ups.
Get immediate feedback from customers
There are many places on your website where you can place your pop-ups. For instance, you can put it in the FAQ section. Through this, your customers can connect with you immediately once they have complaints, inquiries, or concerns about the products they bought from your shop.
Through this, you can have immediate feedback about how your customers feel about your products. For example, if they experience problems with your goods, you can improve it right away to prevent further complaints.
Improve your website conversion
Compared to regular banners, pop-ups are believed to generate more opt-in subscribers and clicks. Thus, you should create a high-quality and well-designed pop-up. This is an effective way to advertise your goods and services and boost the number of your followers.
For example, your shop will be launching a new product, and you want to announce it to your subscribers. Using an effective pop-up will catch the interest not just of your subscribers but also your visitors.
High customization options
When designing a popup, you should not compromise your brand. Customization is another reason why pop-ups are effective. It allows you to make your popups more personalized.
Aside from that, you can also give your customers a more personalized experience. You can do this by sending them messages on the things they will see on your site. Do not forget to add clickable options whenever necessary.
The Best Tool to Create October CMS Pop Ups: Poptin
Poptin is a great tool to make customized and well-designed October CMS pop ups. It helps to convert and engage your site visitors into sales, leads, and customers.
With Poptin, you don’t need to master coding skills. It is easy and straightforward to use. You can now produce engaging popups to install on your online store or website in less than one minute.
Initially, this tool is designed to help online marketers, digital agencies, bloggers, and people who want to create their eCommerce websites. So, whether you are a beginner or advanced user, making popups using Poptin would not be a problem.
Poptin helps you to improve your visitors’ engagement. How can you do this? Well, this tool allows you to perform surveys and get immediate feedback from them. Also, through Poptin, you can provide your visitors with quality content that may interest them.
As mentioned earlier, cart abandonment is the main problem faced by marketers. One of the ways to reduce car abandonment is to use popups. How are you going to do this?
When you notice that your customers plan to leave your site without checking out their items, you may provide them with a popup offering something they cannot resist.
When you have a well-designed popup, your shop can capture more sales and leads. You can create popups that provide your visitors with relevant deals. So, you must know and understand their behavior to produce something that will catch their interest.
Another benefit of Poptin is that it allows you to create different popups, such as countdown popups, exit-intent popups, and many more. Also, this popup builder has a drag and drop feature. This means that you can change the background, remove or modify the fields, images, buttons, texts, and many more, faster and easier.
Benefits of Connecting Poptin with October CMS
As mentioned earlier, October CMS is a good platform where you can start your online store. Let’s say that you already made your online shop through October CMS; what is the next step you should take?
Connecting Poptin with October CMS can give you endless benefits. From making high-quality popups to converting visitors to potential customers, leads, and sales. Poptin and October CMS are the leading tools to help you achieve success in the field of eCommerce.
Take note that more than 90 percent of your site visitors won’t subscribe to your site unless you offer them something interesting. Through pop-ups, you can improve the number of your followers and customers. When you have increased customers, expect an increase in your sales.
Connecting Poptin with October CMS is one of the wise things you can do when you enter the eCommerce field. It allows you not just to expand your customer range but also your visitors’ engagement.
Ecommerce is a great field to earn money, especially during a pandemic. A lot of individuals do online shopping instead of going to the supermarket. But, entering eCommerce is not that easy. There are lots of factors that should be taken into consideration.
Cart abandonment is a common problem in eCommerce. A lot of marketers find it hard to solve. But, considering that the world and technology are constantly changing, solving this problem is now possible.
One of the effective ways to reduce shopping cart abandonment on your October CMS store is to create popups. But, you should not only create simple popups. You should make one that can catch the attention of your visitors.
That is when Poptin comes into place. Poptin is a great tool that helps you in building well-crafted popups. Poptin and October CMS work together to help marketers achieve their goals in eCommerce.
You don’t need technical and coding skills to start your online store. October CMS gives you easy-to-use and straightforward tools to create selling goods and services online.
If you are still doubtful about starting an online shop because of possible cart abandonment, you should begin using Poptin. Sign up now for free!
She is the Marketing Manager of Poptin. Her expertise as a content writer and marketer revolves around devising effective conversion strategies to grow businesses.
When not working, she indulges herself with nature; creating once-in-a-lifetime adventures and connecting with people of all sorts.
Tags: cart abandonment, cro, ecommerce business model, october cms, online store, pop ups, poptin, popups, shopping cart abandonment