Are you looking for OptinMonster alternatives? Then, you landed on the right page. I have tried all OptinMonster alternatives, and I’m here to save you the time you need for research.
This blog is specifically written to give you an unfiltered and honest review of Optinmonster & its alternatives.
In this blog, I’ll share the following:
- Criteria to choose a lead magnet/popups
- What you can and can’t get from OptinMonster
- 3 best OptinMonster Alternative
In the end, I’ll share the comparison table that will help you further and save you time.
Criteria to choose a lead magnet/popups
You’re choosing a lead magnet with the sole purpose to convert website visitors or engage with them.
These are the criteria you should definitely look before choosing a lead magnet.
- It should be easy to use.
- Changing colors, sizing, and fonts to match your brand should be easily done with those popups.
- When you’re deciding for popup apps, do look at mobile responsiveness. Many popups apps are good with websites but not good with mobile responsiveness.
- Integrations with the key email marketing tools such as MailChimp, ConvertKit, and Autopilot, etc.
- Must have features when you’re choosing a lead magnet:
- Exit-intent technology for the right triggers
- Scroll & time-based technology to trigger at the right time
- Advanced targeting tools such as:
- Target by traffic source (search engines, social networks etc.)
- Target by specified dates and time of day
- Show on specific website pages
- Show to new or returning visitors
- Control frequency of display to each visitor
- Ready-made templates: Many people like ready-made nice looking templates that could help them immediately put the popup live without designing.
- Different kinds of popups: Not all of those popups work similarly on each page. Hence, you need different kinds of popups such as:
- Lightbox
- Top and bottom bars
- Poptins specially designed for mobile
- Full-screen Poptins
- Slide-in
- A/B Testing: Marketing isn’t done well if you have not done A/B testing. It is indeed a must-have feature for marketers to know which popup, copy, images, and messaging is working better.
- Analytics: You should be able to analyze and understand how different popups are performing based on different pages, triggers, and more. Without analytics a popup app is incomplete.
- Inline Forms: Inline forms are a subtle way of asking for emails without disrupting the user experience.
What you CAN and CAN’T get from OptinMonster
OptinMonster is a great lead magnet. They’ve recently updated their UI with analytics.
With OptinMonster, you can enjoy these advanced features…
OptinMonster has exit-intent technology, geo-location targeting, coupon wheel option, and inactivity sensor. The best part is that you have sub-accounts and you can host multiple websites under one. Also, it has Shopify, WordPress, and Google Tag Manager platform integrations.
…but you might miss out on some of these:
OptinMonster does not offer a free trial or free version which most of the customers really want. Its custom branding/watermark can only be removed in its most expensive plan subscription. Relevant features such as A/B testing, inline forms, location-based triggering, and device targeting aren’t included in the basic plan.
In terms of pre-made templates, their page features mostly conventional designs that may not be suitable for those businesses looking for more versatile and creative templates. But what’s nice about their editing platform is that you can freely utilize its diverse customization features, you just need to take a little bit of effort to learn its interface on your own.
Moreover, OptinMonster’s customer support often takes a while to respond and address a certain issue. This might be due to the fact that they cater to several customers at a time, however, if you’re an entrepreneur who doesn’t have the luxury of time, this might not be the perfect fit.
If you can’t afford to miss these key features, this article would give you OptinMonster Alternatives that you can try!
Poptin – The Smart Popup Tool (Free)
I’ve been using Poptin and I’m pretty satisfied with it. Here are some reasons why:
Poptin Feature Overview
Interface: It’s the easiest to use for non-programmers
Customer Support: They have a live chat and my problems are resolved immediately.
Pricing: Free for some, then starts at $19/month (the best part)
They have all the features I need without compromising the basic features such as A/B testing, Inline forms, location-based & device triggering.
Talking about the features, you can see all the features available in the free plan here.
Poptin has all the Integrations such as:
- MailChimp Integration
- Constant Contact Integration
- iContact Integration
- Hubspot Integration
- Nutshell Integration
- Zapier Integration
- Poptin has more than 40+ integrations. More information on it is here 👉 Poptin Integrations
Why Poptin is a better OptinMonster Alternative?
Poptin is a user-friendly lead generation software that allows users to create visually appealing popups and forms. These opt-ins enable businesses to engage with more visitors, boost customer retention, rescue abandoned carts, improve email list, and skyrocket sales.
With the help of Poptin’s advanced features, you can maximize the potential of your opt-ins and increase your conversions faster.
Here are some of the top of the mind points for you:
- It’s easier and faster to use
- It has 40+ fully responsive templates
- Poptin puts a priority on customer support
- Poptin has a FREE plan
- Poptin has all the basic features compared to OptinMonster
- Their interface is modern and intuitive
- It has various templates for any purpose
- Poptin supports marketers and digital agencies
- You can add any number of domains
- You can use a popup with Poptin without opt-in too (OptinMonster does not let you do that).
- Accessibility – Poptin popups have auto-focus, accessibility aria tags, ready for screen readers, and etc.
- You can treat the mobile version differently than the website version.
With these Poptin features, you can decide for yourself if this is the right time to try this alternative. I’ll add a comparison table at the end to further help.
Meantime, if this convinces you then try Poptin for free
Sumo – The Email List Building Tool (Free)
Sumo is probably as old as OptinMonster.
Sumo is also very user-friendly and has good design flexibility. They divide popups based on goals and have manual mode offers granular control over form visibility.
The great thing about Sumo is also that you can start using it for free.
Click-trigger popup is amazing because it waits for user behavior. I love that Sumo feature.
Focus on User behavior and activity type of features are nice.
Sumo’s limitations
How many integrations do they have in the free plan? Many features are unclear on their pricing which you only understand once you subscribe.
The design editor takes a little bit of time to understand, and only a few integrations are available in the free plan. You will quickly outgrow the free plan.
They call “smart-mode” feature which is only exit intent, so advanced triggering is not available in the free plan. Also, A/B testing kind of basic feature is not available in the free plan.
They do have better customer support than OptinMonster.
You should choose Sumo if:
- You are okay with basic integrations
- You’re looking for the free or cheaper alternative of OptinMonster
- You do not need A/B testing or advanced trigger (Poptin is way better here)
- Accessibility and mobile versions are not a priority
- If you need a simple tool with various types of popups
- Limited designs
- If you want a simple tool that helps you with basic user triggers and support
Since Sumo uses the freemium model, you’ll have access to all their tools, but there will obviously be several restrictions, such as:
- 200 subscribers limit
- Limited templates
- Basic email integrations
- Basic email support (no live support)
- Basic visitor targeting
- Less control over the design
Some of the other cool features they have such as Heatmap, image sharer & highlighter, and discovery app for me are nice to have.
Sumo is a good Optinmonster alternative. It’s great for content marketing and list building.
Perhaps, this helps you to choose a better alternative.
If you’re in eCommerce & Shopify, perhaps Vitals will help- Lightweight All-in-One that also has Popups feature.
Sleeknote – The Enterprise Ready Popup Software
Sleeknote probably has the best website design of all. It’s even more, feature-rich, and must have more integrations than OptinMonster.
Sleeknote gives you several use-cases to use such kind of popups like the image below:
Sleek is definitely focused more on E-commerce Marketers. So, if you have a huge amount of visitors then look no further. Sleeknote is your answer.
Also, their pricing page validates the same assumption.
Why Sleeknote is a better alternative than OptinMonster?
Here are some of the reasons:
- Sleeknote performance comparison & goal tracking are advanced features that nobody has
- It has the biggest amount of templates out there
- More customizable templates and popup positioning
- You can show teasers and social proof
- It has interactive elements such as radio buttons and dropdowns
- It has the most amount of customizable elements to add
- It has the biggest amount of triggering and segmenting features
- It has the most number of integrations
If you’re a small business or an agency, then you probably won’t need that many features.
There’s no freemium model but you do have 7 days trial for all features.
However, it’s one of the best contenders in terms of features as OptinMonster Alternatives.
As promised, here’s the table below to give you an overview.
To Sum Up
All the tools have different features, market, persona, and benefits. If you’re considering an OptinMonster alternative, then here are the reasons why you should choose these tools:
- Poptin: A free tool, feature-rich, 40+ integrations, the best customer support, and beautiful templates.
- Sumo: A free tool, limited features and subscribers, easy to use, and basic integrations.
- Sleeknote: Enterprise software for E-commerce marketers with all the features possible and high website traffic companies.
If someway or the other, this article has convinced you to try Poptin – Give Poptin a Try. It’s free and your first 1000 views are on us.
Aazar Ali Shad is an entrepreneur, growth marketer (not a hacker), and a seasoned SaaS guy.
He loves writing content and sharing what he learned with the world.
You can follow him on Twitter @aazarshad or aazarshad.com
