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Having a large, loyal consumer base is imperative for a successful business. But how do you create such a consumer base? To generate and maintain customer loyalty, you must know your target audience inside out. And for this, you will need consumer behavior…

The modern market is highly competitive, and only businesses that utilize the right tools are still winning. Today’s most powerful tools serve to collect a vast amount of data about visitor stats, behavior, and habits. The data brings plenty of benefits to businesses…

This COVID-19 pandemic affected different industries differently. Some industries boomed while others were on the receiving end of this pandemic. For instance, the e-commerce and entertainment industry saw record growth while the travel and tourism industry was worst affected. There were obvious reasons…

This past year saw a massive shift in the way businesses and marketers interact with their customers. Customers are increasingly using e-commerce websites and social media to do their shopping. This means that with every interaction, they leave behind massive sets of data…

According to email usage statistics, 99% of people in the UK check their personal emails daily. Are your marketing emails among the ones that they open, or could your campaigns do better? Most business owners want to see better results. Marketers consider an open…

User research is one of the most important activities for early-stage companies and their products. All of your team’s hard work won’t matter if the product you create isn’t of value to anyone. For this reason, it’s crucial to perform a detailed user…

Active conversion tracking is paramount for the overall success of your business. Everyone in your business, from marketing and sales departments to the board of directors, can benefit from active conversion tracking because it allows you to set and attain specific goals. Even…

If you are serious about putting up your own business, leaving things by chance is never an option. When people visit your website, logically, it means that they’re interested in what you have to offer them. If you neglect to follow their behavior on…

Creating a website as one of the channels where your business operations will take place is really just the beginning. Because yes, you did, you made a website and now what?  What is the next step? First, you will fill it with good…

So you’ve invested in a new website, made sure it has the perfect look and feel, good UX, excellent content, the right images etc. Once launched, at some point, you’ve probably asked yourself “so. . . how’s my new website performing?”. All website…