This past year saw a massive shift in the way businesses and marketers interact with their customers. Customers are increasingly using e-commerce websites and social media to do their shopping. This means that with every interaction, they leave behind massive
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Essential Email KPIs You Can’t Afford to Ignore
According to email usage statistics, 99% of people in the UK check their personal emails daily. Are your marketing emails among the ones that they open, or could your campaigns do better? Most business owners want to see better results. Marketers
9 Ways To Do Comprehensive User Research [Complete Guide]
User research is one of the most important activities for early-stage companies and their products. All of your team’s hard work won’t matter if the product you create isn’t of value to anyone. For this reason, it’s crucial to perform
Discover Your Website Conversion Tracking Issues to Win The Sales Game
Active conversion tracking is paramount for the overall success of your business. Everyone in your business, from marketing and sales departments to the board of directors, can benefit from active conversion tracking because it allows you to set and attain
6 Best Website Visitor Tracking Software For More Leads
If you are serious about putting up your own business, leaving things by chance is never an option. When people visit your website, logically, it means that they’re interested in what you have to offer them. If you neglect to follow
7 Most Important Website Engagement Metrics for Your Business
Creating a website as one of the channels where your business operations will take place is really just the beginning. Because yes, you did, you made a website and now what? What is the next step? First, you will fill
A beginner’s guide to Google analytics
So you’ve invested in a new website, made sure it has the perfect look and feel, good UX, excellent content, the right images etc. Once launched, at some point, you’ve probably asked yourself “so. . . how’s my new website
Bounce Rate – What it is and How Should It Be Dealt with
I’m sure you’ve heard of “Bounce Rate” and you know that a high bounce rate is bad for your web site etc… Lets take a moment to clear things up: Who Are You Mr. Bounce Rate? Google’s definition of “Bounce
