In a highly competitive marketplace like CS-Cart, it’s always mandatory to invest in increasing your conversion rate. It might be too much of a challenge at first, but it’s never impossible.
Conversion rate pertains to the percentage of visitors who completed a certain customer journey, such as becoming a paying customer, a newsletter subscriber, and many others.
There are many indications of a successful conversion, like good marketing and web design.
One of the most commonly used and perhaps one of the most effective in boosting conversions is through pop-ups.
The Effectiveness of Pop Ups
According to a study, a single pop up has a 2% higher click-through rate than any other types of ads.
It is also effective in instantly accelerating the number of leads and subscribers. For instance, a local Israeli brand Green Banana has even reached over 400% increase in conversions by using pop ups on its website.
When done right, pop ups really give a massive impact on the success of the business.
For seller-friendly marketplaces like CS-Cart, high conversions are actually within reach.
This eCommerce platform offers B2B and B2C solutions for its roster of almost 35,000 vendors worldwide. Other than its database of 500 eCommerce features, CS-Cart provides over a thousand add-ons to help equip the stores with the necessary tools for better conversions.
In this article, you’re about to learn the must-have popup add-ons for CS-Cart that can help you grow your sales, leads, and email list through pop ups.
Let’s get started!
If you’re talking about having pop ups and forms on your CS-Cart, then Poptin is your best friend!
It’s a user-friendly lead generation toolkit that can help you create engaging website pop ups, even without coding knowledge.
Such pop ups are used to lower bounce rates, increase sales, reduce cart abandonment, and attract qualified leads.
Poptin offers different kinds of pop-ups and forms:
- полноэкранные накладки
- Embedded contact forms
- Мобильные всплывающие окна
- And many others.
Its wide array of customization options gives you the ability to add, remove, or edit fonts, sizes, colors, images, fields, and more. However, if you don’t feel like creating a pop up from scratch, you just have to choose among the 40+ premade templates.
You can even add essential pop up elements such as media files to make it more visually appealing, and a countdown timer to give a sense of urgency.
Aside from boosting the aesthetics of your CS-Cart popups, Poptin also offers advanced targeting and triggering options. These enhance your chances of reaching the right audience at the right time, thus, paving the way for more efficient conversions.
Smart triggers track the behavior of your visitors by detecting and monitoring certain elements like a mouse cursor.
For instance, exit-intent trigger detects when a visitor is about to leave your website without buying or leaving any contact information behind. That’s when you show a pop up along with an enticing offer.
The same goes with the inactivity trigger, wherein you show a pop up when a visitor on your CS-Cart store becomes idle for a specified period of time.
Moreover, one of the most popular triggers is the time delay, which allows you to display a pop up after a visitor has spent a certain amount of time on your page.
Meanwhile, targeting options allow you to accurately target the right customers based on your specified rules, such as geolocation, OS and browsers, among others.
- Triggering options – exit intent trigger, display after time spent on the website, scrolling trigger, display after X pages visited, display after X clicks, inactivity trigger
- Targeting rules – URL targeting (page-level on-site targeting), device targeting, geo-location (by country, including US states), OS & Browsers, IP blocklists, days and hours, new vs returning visitors (based on cookies), traffic source (Facebook, Google, Google Ads [Adwords] Youtube, Reddit, Ads, Twitter, Pinterest and any site you want), on-click popup display
As for the CRM and email platforms, Poptin has over 50+ native integrations that would let you create a seamless email marketing experience for your CS-Cart shop.
With Poptin, you don’t have to do trial and error as there’s an A/B testing feature that would help you improve your conversion initiatives. Poptin’s real-time analytics can also help you track and monitor results.
Poptin is free to use. If you’re up for more advanced features. Its paid subscription plans start from $19 a month.
Retargeting is another free CS-Cart add-on for marketing automation and personalization. Like Poptin, it uses triggering options that detect the behavior of users so you can pinpoint the right timing and perfect content to engage with them.
The developer, Retargeting.biz, is one of the first Eastern European companies to be partnered with both Facebook Marketing Partner & Google Premier Partner. It caters to a long list of products, from personalized email marketing, social media ads, CS-Cart pop-ups, and more.
Its behavioral pop-ups for CS-Cart can also be equipped with timers for eliciting a sense of urgency for faster conversions.
Moreover, the company has a Recommendation Engine tool that has artificial intelligence built to display interesting content to targeted CS-Cart audiences on several placements. It boosts brand awareness and even sales!
Retargeting also has an A/B testing capability and provides accurate tracking of data and campaign results.
3. Exit Popup by Smartarget
Exit Popup for CS-Cart is an amazing add-on for getting visitors to take a second look at your store before totally leaving. It monitors and detects the mouse cursor so the pop up will be triggered to appear.
This add-on is effective in decreasing cart abandonment rate as stores would be able to show an enticing offering at just the right time.
With Exit Popup, you can create your own popup designs and call to action to grab the attention of visitors instantly.
Exit Popup is free to use for CS-Cart users.
Summary: CS-Cart popups
Yes, it takes really a lot of effort, energy, and time to reach a high conversion rate. But with the help of the right tools discussed above, it seems like you really don’t need to splurge your resources.
There are highly affordable options and even user-friendly ones so you can get the results you want in no time.
Plus, popups are proven effective in helping businesses engage and convert more, so it’s definitely worth trying, lest you’ll miss out.
If you’re looking for the right CS-Cart popup builder that has almost all of the features you need for success, then don’t hesitate to try Poptin.
From its intuitive builder to display rules, you can definitely maximize your popups to their fullest potential and convert more qualified visitors into customers, leads, or subscribers for your CS-Cart store.