Marketing is an ongoing battle – just because you’ve got your customers to visit your site it doesn’t mean your work is done. At every stage of the buying process you need to sell the value of your brand and products to your users.
Exit intent marketing is your last chance to convince your users to purchase your good before they leave your site, maybe never to return…
So, read on and find out how you can get creative with your exit intent marketing and ramp up your profits.
Recommended Reading: What Is Exit-intent Technology? And How It Can Grow Your Business
What is exit intent marketing?
Exit intent is when a visitor intends to leave a mobile or web site. Exit marketing technology establishes when your users want to leave your site by tracking their mouse movements.
Exit intent marketing is the process of using this technology to catch users who want to leave your site, then selling them the value of your brand before they go.
Why exit intent is important to your online business
In 2017 the global cart abandonment rate was 75.6%. That means that you are losing 3/4 of your customers who are interested in buying from your online business, let alone those who came with a casual interest. Not every industry has the same rate of cart abandonment, but the figures are high across the board. See for yourself below:
Which of those industries is your business in? Whatever your online business sells you can be darn sure that you’re failing to convince over half of your site visitors to buy from you. Thankfully, exit intent marketing is here to help you fight back and to win over those non-buying visitors.
What exit intent marketing can bring to your business
Now that you know why exit intent marketing is so valuable to your business, it’s time for you to learn about its many different features and how you can start using them to win over the 75% of your visitors who leave your site without buying from you.
One of the very best companies in the business of exit intent marketing is Poptin. Using their software gives you access to a range of features to stop you from losing business, including:
- Increasing your email subscribers: you can improve your subscription rate enormously.
- Get more sales and leads: sell the value of your brand by marketing relevant offers to your potential customers.
- Slash your shopping cart abandonment: stop visitors in their tracks when they’re thinking about exiting your site by hitting them with an offer they can’t refuse
- Ramp up your visitor engagements: by conducting surveys, you can take feedback from your customers/visitors and use it to market them products they want to buy
Of course, this is just the tip of the iceberg as far as exit intent marketing goes and you can get really creative with the ways that you reel in your visitors.
How your business can get really creative with exit intent marketing
There are so many ways that you can get creative with your exit intent marketing and you can apply this across all of the channels that your business use.
Mobile
You can target your visitors on their mobiles by creating an advertisement that asks them to call you business, or they miss out on a temporary discount offer. Mobile popups are a great way to make the most of any localized offers and reach busy customers as they go about their day. You want to use bold colors and direct language to get them to pause their scrolling.
Below is one I designed in just a couple of minutes. And if you’re even more creative than me, you’ll be able to design a more creative one…
Your online store
Use your considerable creative powers to design a pop-up for your online store, one that will fire out at your visitors just as they’re thinking about departing without making a purchase. My skills may not match up to yours, but the software to create this exit intent marketing meant that I could have it ready in seconds…
Think about how you can emotive language, seasonal events, and even gamification to mix up the style and language of your pop up designs. In a competitive niche like ecommerce, you will need to design ads that appeal to your target customer on a deep level. Humor might help you cut through the noise and help endear your customers to you.
These are just a couple of the ways that you can start getting creative with your exit intent marketing and designing adverts to slash your abandonment rate.
To get started I suggest you watch the brilliant video below and you’ll be good to go in seconds…
But remember, exit intent marketing isn’t the only thing you need to retain customers
Of course, exit-intent isn’t the only feature of your business that needs excel in order for you to retain your customers. There is a huge range of details you need to get right, such as:
UI/UX design that sings.
If your visitors are abandoning your site then it might be because you’ve given them a poor experience while they’re searching through it. The value of UI/UX is enormous, as these figures prove:
- A well-designed UI can increase your conversion rate by 200%
- Great UX can ramp-up your conversion rate by 400%
Customer testimonials
It’s a fact: your site visitors value the views of your past customers more than they value yours. How do I know it’s a fact? Because your customers say so:
- 88% of your customers trust reviews from their peers as much as they value their views of their friends, family and relatives
- 85% of your customers read 10 reviews from their peers before they’ll consider buying your products
Social proof is crucial to the success of your business, and it’s essential that you make it part of your online store in order to retain your customers. Using a store builder that lets you add marketing features like exit intent marketing tools is a must-have for your business.
Why is it so important? Because if you create a site that can’t support the features your customers want from you, then they’ll take their business to a business that can. If you need any more proof of that, then check out the video below which explains the value of customer testimonials…
So much of your business is lost to site visitors who leave before they’ve bought any of your products. That means you simply cannot overlook exit intent marketing if you want to maximize your profits. So, take away the advice from this article and get creative with your exit intent marketing and your revenue will go up, and up, and up.
Victoria Greene is an ecommerce marketing expert and freelance writer who loves studying the details of online retail. You can read more of her work at her blog Victoria Ecommerce.
