With the endless count of websites in every conceivable niche and the Internet being flooded with content that’s churning at an unimaginable pace, grabbing the share of desired traffic is a tough feat to achieve.
While attracting organic search traffic is tough, retaining it is equally difficult. What’s even tougher is to actually make good use of that traction. Good use here would imply holding the attention of the organic visitors, converting them into repeat visitors and further enticing them to take the action we want them to take.
Achieving that presupposes a great UX that’s essentially a combination of the interface and the content that is displayed on the website. Serving visitors with strategically crafted, designed and displayed pop-ups is a sure shot way to grab attention, and propel a desired response during the time they spend on the site.
How Pop-Ups Can Be Supremely Helpful?
Pop-ups have been a favorite with webmasters for quite some time. After all, they’re extremely effective in terms of laying out hooks and getting the user to navigate as per the plan.
They can be used to persuade visitors to turn into subscribers, customers or repeat customers. As per studies, well performing pop-ups can lead to conversion rates of 8.5% percent on average.
Pop-ups can help to:
- Win more email subscribers and widen the sales funnel
- Generate more leads and possibilities of sales
- Reduce shopping cart abandonment on e-commerce platforms
- Attract visitor feedback and increase engagement levels
The Recipe To Success Lies In The Approach To Incorporating Pop-Ups
With the advantages listed out above, it’s non intuitive to avoid using pop-ups. However, marketers these days are being forced to be a little cautious on their usage of pop-ups on account of SEO penalties with mobile dominated searches.
The truth is that the trouble arises only when pop-ups over do, which need not be the case at all. The key to successfully leveraging the benefits of using pop-ups without being penalized by the algorithm in any way lies in the approach of usage.
Poptin, with its set of advanced features, helps to win the best of both worlds in the most simple and user-friendly fashion. It is essentially a multi-platform tool that helps you build pop-ups in a matter of less than three minutes without any prior coding language.
Here Are The Features Of Poptin That Make It A Winning Tool For SEO & Engagement
Undoubtedly, Poptin is the best answer to avoid the suboptimal tradeoff between engagement and SEO as it comes bundled with a host of useful features to help make the most of both worlds. Let’s have a look at some of its winning offerings:
1. Provides Variety Of Customizable, Non Intrusive Template Options
From the viewpoint of SEO penalties, Google penalizes only intrusive interstitials. Now this distinction has its own degree of ambiguity, which clearly means not all interstitials are bad.
Essentially, the ones that should be avoided cover those that make the content less accessible, especially when viewing on mobile. For instance, welcome mats or pop-ups that force a reader to hit close to continue reading on the page.
Now, since all pop-ups need not be intrusive, if you make the right choice, you can take advantage of its benefits without negatively impacting the ranking even in the slightest way.
To that end, Poptin offers a wide range of pop-up options in terms of designs and sizes. You can choose from lightbox, top and bottom bars, side pop-ups, countdowns, social widgets and many more. As a general practice, if you go ahead with the ones that occupy screen space by less than fifteen percent, you’ll be in a safe zone. In addition, Poptin also has pop-ups that are specifically mobile friendly.
2. Option To Display Them At Optimal Location
In addition to the pop-up type, its placement also plays a key role in determining whether it’s intrusive for the user or not. If you pick the right location, where it can catch the eye, and not cover the text and disturb, you’ll be hitting two goals with one attempt.
In order to help with that, Poptin comes with a lot of built in, flexible placement options which can be implemented in a click without any prior coding knowledge. You can check out the different placement options for yourself with their dynamic options on the home page.
3. Can Strategically Time The Appearance Of Pop-up
With how far we’ve evolved in the marketing world, people today hate to be sold to or spoken to about products or anything for that matter without their prior consent. Any encroachment on their personal space before they reveal interest in a product or service gets instantly classified as intrusive and obnoxious.
Given this mindset of web visitors as well, the time a person is spending on your web page can be considered as a fairly accurate reflection of their interest level. This can imply that if you time the appearance of your pop-up, you’ll be giving out due information, and will be engaging without intruding. The Google algorithm is completely accommodative of pop-ups that appear after the visitor has spent a certain amount of time on that page.
Clearly, if you follow the user’s journey and drop the rights baits at the right time, it is bound to work in terms of building a list or keeping them engaged and having their interest fixated on the web page.
To that end, Poptin empowers you to be in control of the timing of the pop-up appearance – when it is displayed and for how long. It also comes bundled with advanced features that allow you to control the frequency of display to each visitor by tracking their unique on-site behavior. For instance, if it finds the visitors revealing an exit intent, a pop-up can get triggered to stop them from exiting. Alternately, some pop-ups can be scheduled and reserved for only the repeat visitors who’re already midway in your funnel.
4. Allows Enabling Of Pop-up On Specific Dates & Times.
Many a time, when you’re experimenting with a campaign, you might want to test and figure out what’s the best tactic to follow. When it comes to optimizing with regards to pop-up usage or placement, Poptin can even help with enabling pop-ups on specific days and times.
You may use this feature and maybe try out with different pop-up options, or try slightly more intrusive option when your expected traffic is low. This way you can observe and analyze impact on conversions without impacting your overall bounce rate significantly.
5. Allows Targeting By Traffic Source
One area to be extremely cautious about when using pop-ups is their appearance based on the traffic source. If your visitors are landing into your website from the search engine results and you display a pop-up as soon as they arrive on your page from the SERP, it will give out a negative signal to the search engine algorithm and impact your rank negatively.
However, if the pop-ups are appearing when traffic is coming in from social media, or when a visitor is navigating through the different pages of your website after moving past their first entry point, it will have no negative impact on rankings. Poptin comes with capabilities to distinguish between the traffic sources, and allows advanced targeting by traffic source. Hence, it helps easily overcome a teething trouble.
6. Carry Out Seamless A/B Testing & Optimize
In order to be successful at any online activity, following a measured, data driven approach is very important. If you want to improve your user experience and resulting SEO rank, it’s pertinent for you to carry out an analysis and serve your customers only with what they appreciate the best.
The universal way to go ahead with that in the digital world is A/B testing and Poptin helps carry it out seamlessly. It allows creating A/B tests in a few simple clicks that take even lesser than a minute. With that option, you can compare the timing, revealed interaction, pattern and triggers and pick up the most effective version of pop-ups for your website.
7. Built-In Auto-Learning Optimization Mechanism
Now suppose, you don’t have time for your own performance analysis. Even in that situation, the Poptin platform can work for you in the background and suggest the optimal pop-up and timing with its Autopilot Trigger feature. It’s algorithm is equipped with the technology to learn and interpret the visitor behavior and whip up the best suggestions to help you get optimized results.
8. Technically Well Built
In addition to all the above, using pop-ups made with Poptin help you offer your visitors an agile and seamless browsing experience. Page load speed as we know is one of the factors that determine user experience, and also impacts search engine rankings.
Poptin makes use of Content Delivery Networks (CDN) across several worldwide locations. This helps to raize the page load times, allows faster indexing of images and also strengthens the security aspect. The use of cache mechanisms is another contributor towards the speed.
In a nutshell, the truth is that pop-ups are extremely effective way to grab attention, and make the most of your web traffic. However, in order to achieve that and also ensure that the search algorithm in the mobile driven world doesn’t penalize you for being pushy and intrusive, you must be intelligent in the way you utilize pop-ups. Poptin is a single window answer to being smart and effective, and can help you get the desired response from traffic without losing any SEO juice.
Prakash is the CEO and Co-founder of Rankedy – An All in One SEO software
with unique features to improve website’s ranking on Google. So obsessed with SEO dynamics, he continues to innovate tools that helps companies radically improve their search engine performance
Tags: popups, search engine optimization, seo