Tag Archives: ab testing

Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the emergence of new technologies, research shows it has returned the highest ROI for marketers and businesses alike. For every dollar spent on email marketing,…

Poptin is proud to announce its mention as a Top Performer in 2022 Shortlist for AB Testing Software by Capterra, a free online service that helps organizations find the right software.  Capterra Shortlist is an independent assessment that evaluates user reviews and online…

The global software as a service (SaaS) industry in 2022 is rapidly growing at an average rate of 18% year-on-year with an estimated market value of $172 billion.  Thus, to survive and thrive, you need to have a solid approach and methodology for…