Tag Archives: leads

Any business worth it’s salt will invest significantly in increasing its website traffic and turning that traffic into leads. This job, while usually the primary responsibility of most marketing teams, is one that all departments in a company or organization will contribute to.…

Defining your target audience is crucial for any business looking to succeed. You need to know who your ideal customers are, what their needs and pain points are, and how you can effectively market to them.  Without a clear understanding of who you’re…

In today’s fast-moving world, email automation is a great place to start if you’re looking to build quality leads through your marketing campaigns. It offers an effective way to reach potential customers quickly and easily while being a powerful tool for driving engagement…

Leads are information-seeking members of your target audience. More specifically, they’re people who are at the stage of wanting to learn more about your product. They aren’t entirely sold, but with help from sales and marketing teams, they can become loyal customers.  Businesses…

Have you ever heard the saying, ‘There’s no such thing as a free lunch?’ It means that you never get something for nothing. If someone offers to take you to lunch, it’s probably because they want something from you. n this analogy, the…

Ecommerce continues to dominate the market and will continue to expand. In 2022, it is estimated that $4.13 trillion will be spent on online retail purchases, and most transactions will happen on a mobile device. How can you take advantage of that growth?…

Website forms are crucial to help you gain more feedback and information from your visitors. For example, you can have contact forms to let others get in touch with you. Email forms work great for boosting conversions. Ask each visitor to sign up…

Conversions are what make your company shine. When someone visits your website, they’re likely to leave without buying anything. This happens often, but with the right tools, you can convert more organic traffic into sales or qualified leads. Pop-ups are the easiest way…

Not long ago, there was a belief that outbound sales are old news. Many experts claimed that inbound sales are the dominant sales line, and having a strong brand that can draw customers on its own was the future. While it’s important that…

Whether you are working with an in-house marketing team or outsourcing these services, the marketing professionals in your team spend much of their efforts towards creating an efficient marketing funnel.  This is the journey that potential leads will go through, from getting to…