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SmartrMail Alternatives: Top 8 User-Friendly Email Marketing Platforms

Companies know they need to send emails to their customers and potential clients, but it’s hard to sit down and spend hours doing it. Email marketing software can make it less time-consuming and more pleasant.

We know there are plenty of options, and SmartrMail is a great choice for eCommerce companies. It focuses primarily on people with online stores, and you’ve got to use BigCommerce or Shopify to benefit from it.

This hyper-personalized email marketing software isn’t suitable for everyone, though. If you’re looking for SmartrMail alternatives, check out these eight options:

1. Mailjet

Mailjet is considered a midmarket email marketing software. It provides enough functionality to be viable, though nothing really stands out to wow the crowd.

Mailjet Welcome


Though it’s tough to choose the right email marketing software, Mailjet might be one of the top SmartrMail alternatives. We like the unique email editor because it allows for collaboration and transactional emails. 

Though it doesn’t have the best autoresponder and segmentation capabilities, it gets the job done. That is, as long as you don’t have complex requirements from your email marketing tool. Plus, the free plan lets you try it out without fear.

Mailjet Features


  • Helpful setup guide
  • Transactional templates
  • Collaboration allowed


  • Few segmentation options
  • No live chat support
  • Limited functionality from autoresponders


With Mailjet, there’s a forever-free plan that lets you send 200 emails daily or 6,000 a month. You can have unlimited contacts, advanced statistics, an email editor, and more.

Basic is next at $9.65 a month for 30,000 emails with no daily limit. You get the free features, the Mailjet logo is removed, and there’s online support.

If that’s not enough, Premium is $20.95 for 30,000 emails a month without a daily limit. You get the Basic plan features with multi-user collaboration, A/B testing, segmentation, marketing automation, and more.

Enterprise is the final plan, and it’s customized based on your needs. You get every feature available, such as a Service Level Agreement, migration, and deliverability services, among others.

Mailjet Pricing

Who Is This For?

We feel that Mailjet is suitable for all types of individuals and companies. The plans are priced for smaller businesses, and it has the functionality to handle many email marketing tasks.

Good read: Mailjet Alternatives That Will Take Your Email Marketing To The Next Level

2. Campaign Monitor

Campaign Monitor offers solid features, which are ideal for beginners and those with experience. In fact, it combines functionality with an easy-to-use interface so that you get a straightforward solution.

Campaign Monitor Welcome


Ultimately, Campaign Monitor focuses primarily on automation and segmentation. You can quickly create a personalized journey for each customer to keep them engaged and boost revenue.

While other SmartrMail alternatives might cost a lot, this one is reasonable at the lower tiers. Plus, you can give a personalized approach to your email. This is going to show customers that you care about them.

Campaign Monitor Features


  • Guides for autoresponders
  • Easy to navigate
  • Transactional emails


  • No landing page builder
  • Only basic segmentation


Though there’s no free plan, Campaign Monitor starts off with Basic at $9. You can send 2,500 emails and have the core features. There’s also a free image gallery and link review.

Unlimited costs $29 a month for unlimited emails. You also get priority support, insights analytics, unlimited previews, a countdown timer, and much more.

Premier is the final plan at $149 a month. You get all the features from Unlimited, but there’s also advanced link tracking, pre-built segments, and send-time optimization.

Campaign Monitor Pricing

Who Is This For?

We believe that Campaign Monitor is ideal for all types of marketers. There’s plenty of great features that stand out and can help you create complex email marketing campaigns.

Good read: 6 Best Campaign Monitor Alternatives

3. Cake Mail

Cake Mail is an email marketing software designed to help you connect with your customers. You can track and send campaigns to reflect your brand and grow your business.

Cake Mail Welcome


There are countless features to enjoy from Cake Mail. First and foremost, you’re going to like the email templates available. That way, you can create something quickly. However, you can also upload templates from other locations.

With Cake Mail, you have email scheduling, autoresponders, and A/B testing features. Plus, you can create signup forms for Facebook and your website. This helps you send confirmation and welcome emails when someone signs up!

smartrmail alternatives


  • Free trial with all the features
  • Easy to use
  • Excellent templates


  • Costs a bit more than other SmartrMail alternatives
  • Few training options


The prices for Cake Mail are based solely on how many contacts you have. There’s also a free 30-day trial. You can have 500 contacts and send 500 emails here. 

Prices are as follows:

Cake Mail Pricing

Who Is This For?

We feel that Cake Mail is ideal for individuals and content creators. It doesn’t have extravagant features and is basic and easy to use.

Good read: Cakemail Alternatives to Achieve Dynamic Email Marketing Strategy

4. Unisender

Unisender is a basic email marketing software. It comes with everything you expect from your email marketing tool, and it’s based out of Ukraine.

Unisender Welcome


With Unisender, you can send bulk email campaigns. There are over 100 templates, but you also get a drag-and-drop editor, segmentation tools, and more.

This multi-channel email marketing software lets you send SMS. It’s easy to create your SMS campaigns with advanced segmentation.

If that weren’t enough, you also have transactional emails, which are sent through the WebAPI. That way, you can focus on your products and let people buy directly from the emails you send!

Unisender Features


  • PHP library
  • All-around archived API
  • Webhooks updates


  • Can take a long time to send out bulk emails
  • Improvements should be made to forms and formats


There are three pricing plans for Unisender. Light is $10 a month, and you get access to all the features with unlimited sending.

Standard is next at $12 a month. You get the same perks as with Light, but the email marketing software recommends ways to improve your deliverability.

With Premium, it can start at $112 a month. You get everything from Standard, but there’s also all-in-one management of your campaigns.

Unisender Pricing

Who Is This For?

We believe that Unisender is great for all types of marketers. Beginners are going to find it easy to use, while those with experience can try the API for even more advantages.

5. SendinBlue

SendinBlue is a great email marketing software. When compared to the other SmartrMail alternatives, it’s low-cost, has tons of advanced features, and lets you do so much with it.

SendinBlue Welcome


This multi-channel email marketing software lets you send SMS messages, chats, and emails. If someone has a question, you can live chat with them right in the email marketing tool. 

It’s also possible to personalize your experience. There’s a CRM to keep track of your customer data. Automation is also possible so that you segment your lists and send emails at the best time.

With that, transactional emails are a possibility. You can set up and engage with your customers on a new level. People can click product links and be taken to your website immediately to save time!

SendinBlue Features


  • Can do A/B testing
  • Advanced attributions
  • Customizable interface


  • No transactional metrics
  • Free plan doesn’t offer A/B testing


There’s a forever-free plan with SendinBlue. You get the core features, can send 300 emails a day and have unlimited contacts.

Lite is suitable for beginners and costs $25 a month for 10,000 emails. There’s no sending limit each day, and you get email support. For a small fee, you can add advanced statistics, A/B testing, and get rid of the SendinBlue logo.

Premium is next at $65 a month for 20,000 emails. You get all the Lite features, but you also have automation, landing pages, and multi-user access.

Enterprise is the final option, and it’s customized for your needs. Every feature is opened up, including access for 10 users, many landing pages, priority sending, and others.

smartrmail alternatives

Who Is This For?

We feel that SendinBlue is ideal for all types of marketers because it’s easy to use and has advanced features for complex email marketing campaigns.

6. iContact

If you’re interested in getting an email created quickly without a fuss, iContact is for you. It has a decent feature range and is straightforward. Plus, the jargon-free approach is great for beginners.

iContact Welcome


Ultimately, iContact is an affordable email marketing software. It’s not the cheapest out there, but it’s reasonable.

You’re going to appreciate the features, which are plentiful. They are solid with landing page builders, a reliable editor, and basic segmentation options. 

Plus, you can create basic autoresponders. That way, you can automatically send a message when someone performs a specific action (such as leaving the cart or signing up for the newsletter).

iContact Features


  • Personalized UI
  • Various support options when compared to other SmartrMail alternatives
  • Easy to use the navigation


  • No email scheduling
  • Slow-to-load pages


With iContact, you have a forever-free plan option. You can send 2,000 emails a month and have 500 contacts. There’s email support, a single welcome series, and one landing page.

Standard costs $15 a month for 1,500 contacts. With it, you get an email and live chat support, unlimited sending, multiple users, and more.

Pro is the final plan at $30 a month. With it, you have everything from Standard, but you also get marketing automation and unlimited landing pages with smart sending capabilities.

iContact Pricing

Who Is This For?

We feel that iContact is suitable for anyone who doesn’t need complex email marketing campaigns. If you want to be quick about creating emails, this is the tool for you.

7. LeadFeeder

LeadFeeder is a SaaS (Software as a Service) application that helps you track traffic to your website. That way, you can collect appropriate information and generate leads. It is not email marketing software, but you can integrate it with other email marketing tools.

LeadFeeder Welcome


It’s important to understand that LeadFeeder is not email marketing software. With it, you can identify leads from the current traffic your website receives. Since it uses Google Analytics, you can compile all that data to get insights into your anonymous traffic.

You’re going to find that LeadFeeder can improve lead accuracy because it removes the things that prevent you from getting quality leads. That way, you can focus on the best prospects. In fact, it automatically scores your leads based on specific web activities.

LeadFeeder Features


  • Easy to use
  • Track website visitors
  • Integrates with email marketing tools and CRMs


  • Needs better integrations
  • Complicated pricing structure


There’s a forever-free plan called Lite. With it, you get the basic version of the site that shows you the last three days of leads. 

Premium is $63 a month, and you get all the features. However, you start with a trial and don’t get access to everything, in the beginning, making it confusing.

LeadFeeder Pricing

Who Is This For?

We feel that LeadFeeder is a great tool for digital marketers who have websites. If you want to get better leads, this is the one for you.

8. Emma

Emma offers cloud-based email marketing software to help you create email campaigns and measure performance. 

Emma Welcome


With the right pricing plan, you can create dynamic content. This means you can make several versions of an email and release them all to different people. That way, you can test them to see which one works best.

You’re also going to find advanced analytics. Here, you can split-test the subject line, use the heat map, and much more!

Emma Features


  • Many templates
  • Great customer service
  • Easy to use platform


  • Limited integrations
  • Requires a yearly contract


Every pricing plan requires a yearly contract. With Pro, you pay $89 a month for 10,000 contacts. You have A/B testing, dynamic content, built-in integrations, and much more.

Plus is $159 a month for 10,000 contacts. You get the Pro features, but there are also unlimited workflows, custom event automation, and a landing page builder.

Emma HQ costs $279 a month for 10,000 contacts, and you get all the Plus features. There are also custom templates, an activity dashboard, and private branding available.

Emma Pricing

Who Is This For?

We believe that Emma is a great email marketing solution for marketing teams that have various audiences. However, you need a large marketing budget to make it work.


Those who don’t use Shopify or BigCommerce might find that they can’t benefit from SmartrMail. However, that doesn’t mean you have no email marketing tools at your disposal.

We’ve talked about eight SmartrMail alternatives to help you find the right solution. Learn about each one, check out the free trials, and make email marketing easier for you!

She is the Marketing Manager of Poptin. Her expertise as a content writer and marketer revolves around devising effective conversion strategies to grow businesses. When not working, she indulges herself with nature; creating once-in-a-lifetime adventures and connecting with people of all sorts.