Tag Archives: cold email

What is the best way to assess the success of a cold email campaign? It’s not about how many people opened your email. That is, without a doubt, an essential step. However, the real measure of success in a cold email campaign is…

Email marketing is the bread and butter for many brands that have figured out how to use it to grow their customer base. It’s the ideal tool for growing relationships with your current customers and nurturing leads into paying clients. However, there’s another…