Tag Archives: email marketing strategy

Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the emergence of new technologies, research shows it has returned the highest ROI for marketers and businesses alike. For every dollar spent on email marketing,…

The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different.  Customer acquisition and retention are essential for SaaS companies…

Email marketing is one of the most effective ways to stay in touch with your customers and increase your return of investment (ROI). In fact, studies show that for every $1 spent on email marketing you can expect the average ROI of $42. …