Tag Archives: website conversion

Lead generation focuses on attracting people to the brand and turning them into paying customers. Alternatively, conversion rate optimization (CRO) is all about updating the website to allow more visitors to take the action you want. This could be making a purchase, filling…

Although there are many different ways to boost website conversions, SMS marketing seems like a good opportunity to stay in contact with the prospects and increase the chances of converting them even more. You can use your e-commerce website as a place to…

Not every website visit has real business value. You can work day and night to attract people to your pages, but if they aren’t the right people in the right frame of mind, then you’ll come away with zero sales. That’s why savvier…

Bounce rates are bad for business, but there are ways to reduce or prevent them. Generally, people leave your site without viewing anything or buying. An easy way around that is to create website popups that make people want to sign up or…

Pop ups are a great way to boost conversions when people come to your website. There are various options, such as discount pop ups, countdown pop ups, and exit-intent pop ups. However, you need the right popup builder to help you create website…

Marketing funnels provide structure to your customer acquisition strategies. Designing and developing an efficient conversion funnel requires careful planning. You need to conduct competitive analysis, devise audience engagement strategies, select the most appropriate platforms for engagement, and more. This guide will discuss how…

Chances are your website doesn’t exist as a work of art. That’s not to say it didn’t have artists to work on it, but its purpose isn’t to just sit there and look pretty. It has an underlying goal of its visitor taking…

In the age of the internet, your business website is your storefront. Its aesthetic appeal matters as much as it does with its brick-and-mortar counterparts. According to a study, users only need a mind-boggling 50 milliseconds to create an opinion on your business based…

Active conversion tracking is paramount for the overall success of your business. Everyone in your business, from marketing and sales departments to the board of directors, can benefit from active conversion tracking because it allows you to set and attain specific goals. Even…