Tag Archives: website conversions

Human psychology plays a powerful role in marketing. According to Harvard professor Gerald Zaltman, an overwhelming “95% of our purchase decision-making takes place in the subconscious mind.” And at the center of all that decision-making lies emotions and uncontrolled urges that truly shape…

As the digital world progresses, more and more tools are emerging that can help you with many segments of doing business. Running a business in itself is stressful and demanding enough, so you should use all the means you can to make the…

Don’t we all dread the day when the C-suite executive in our company asks D-question, ‘What is the conversion rate for the month?’ The heartbeat quickens, and as we gulp our words, we wish the moment was over. What if instead of dreading…