Newsletters are a great way to educate customers on your business and industry. While newsletters aren’t always directly about selling, educated leads are more confident about buying and have more reason to trust your brand. They can’t make this impact
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Email Marketing Triggers: A Deep Dive Into How, Why, And Best Practices
Being able to save time is vital to many businesses, especially with so much competition nowadays, both offline and online. Email triggers are a great way of utilizing time and using automated technology to allow processes to happen without a
From Sign-up to Hello: How to Create an Effective Opt-in Form and Welcome Email
Getting a website visitor onto your mailing list is a journey. It’s a journey with a beginning, a middle, and an end. But the kind of end that leads into another journey. Or even multiple journeys! As a marketer, it’s
10 Powerful Automated Emails You Should Be Sending Today
Email marketing is a powerful way for businesses to connect with their customers and prospects. But we already know this. Yet, what many companies are still missing is the fact marketing automation can streamline those efforts. We’ve already seen that