So, you are running a website and looking for ways to increase conversion through popups? Or just wondering about the types of popups that you can use, and how they impact performance?
Unlike a common belief, popups are not just an annoying ping on a website but provide a much seamless user experience. Usually, your customer does not have time or patience to scroll through your entire website to come across offers and support. With popups, you can easily bring the right information to your customers in the most attractive way. And, with 200,000+ websites using our Poptin popups to improve conversions, we surely know what we are talking about.
We have built different types of popups and divided them into three categories as per their functionality. In this blog by Poptin, we explore over 43+ types of popups that can help you increase conversions on your website.
Do Read: 4 Pop up Triggers to Use so You Don’t Disturb Online Shoppers
Table of Content
- Types of Popups by Design
- Types of Popups by Triggers
Types of Popups by Design
In this section, we will talk about the different design options that allow you to choose the style that best fits your website’s aesthetics and your marketing goals. Every design type serves a different purpose, so let’s check them out:
1. Lightbox Popups
Lightbox popups are the most popular type of popups and highly effective in grabbing attention. As you can see on the image, they dim the background content and focus the visitor’s attention on the popup itself.
With an impossible to miss design, they can either increase conversion significantly or annoy your customer, so it’s very important to offer the best solution on a lightbox popup.
They can be perfect for lead generation, sharing promotions, discount announcements, and increasing email subscriber list.
2. Gamified Popups
With attention span so low, it’s only natural to want to keep your customer interested with latest tactics and a gamified popup does just that!
Gamified popups add an element of fun to your website, engaging visitors through interactive content like spin-the-wheel or scratch cards.
These popups not only capture leads but also enhance user experience by offering a playful incentive.
3. Countdown Popups
The moment a clock starts to run down, things become a little more urgent. Countdown popups create such a sense of urgency by displaying a ticking clock that counts down to the end of an offer.
With a countdown popup, your product/ services offered become a priority thought and not just another information on the internet.
This type of popup is perfect for time-sensitive promotions, flash sales, and limited-time discounts.
4. Full-Screen Overlays
Very similar to a lightbox popup, a full-screen overlay brings all the attention to your offering. Full-screen overlays take over the entire screen, ensuring maximum visibility for your message.
They are ideal for important announcements, special offers, and lead capture forms that require undivided attention.
5. Slide-In Popups
Slide-in popups appear subtly from the side or bottom of the screen, making them less intrusive than traditional popups. As you can see on the image, they smoothly slide into view without blocking the main content.
With a design that blends seamlessly with the user experience, they can either effectively suggest related content or promote special offers, ensuring user engagement without interruption.
They are great for suggesting related content, collecting feedback, or promoting special offers without interrupting the user experience.
6. Social Widgets
Social widgets encourage visitors to share content or follow your social media profiles directly from the popup. As you can see on the image, they provide easy access to social media actions.
Built to bring more focus on social engagement, they can significantly boost your online presence and enhance social media interactions.
This type of popup is excellent for increasing social media engagement and expanding your online presence.
7. Top and Bottom Bars
Top and bottom bars are thin, horizontal banners that appear at the top or bottom of the screen. As you can see on the image, they offer a non-intrusive way to deliver messages without overshadowing the main content.
With a discreet design, they ensure important information is conveyed effectively while maintaining a pleasant user experience.
They are perfect for displaying ongoing promotions, cookie consent messages, or important notifications without overwhelming the visitor.
Types of Popups by Triggers
Popups can also be categorized based on the the type of trigger or action you would like for them to place. While their designs are similar to what we have just seen, popups with triggers can serve a more detailed purpose of targeting an audience based on their activity.
8. Exit-Intent Popups
Exit-intent popups appear when a visitor is about to leave your site, offering a last-minute deal or asking for feedback. As you can see in the image, they detect the user’s intent to exit and promptly display a message.
With a strategic design to capture attention at a crucial moment, they can effectively reduce bounce rates and retain potential leads.
They are highly effective in reducing bounce rates and capturing potential leads before they exit.
Also Read: Exit Intent Technology: How it Works?
9. Time Delay Popups
Time delay popups appear after a visitor has spent a certain amount of time on your site. As you can see in the image, they wait until the visitor is sufficiently engaged before appearing.
With a timing mechanism that ensures relevance, they can significantly enhance the likelihood of user interaction.
This ensures that the visitor has had a chance to engage with your content before being presented with a popup, making it more likely to be relevant and effective.
10. Scrolling Popups
Scrolling popups are triggered when a visitor scrolls down a specific percentage of the page. As you can see in the image, they appear at a strategic point during the browsing experience.
With a trigger based on user engagement, they can capture attention precisely when the visitor is most interested.
These popups are useful for capturing the attention of engaged readers and can be tailored to appear at the right moment during their browsing experience.
11. On-Click Popups
On-click popups are activated when a visitor clicks on a specific element, such as a button or link. As you can see in the image, they appear exactly when the visitor shows interest in a particular element.
With a highly targeted design, they can provide additional information or capture leads at the moment of interest.
This type of popup is highly targeted and can be used to provide additional information or capture leads at the moment of interest.
12. After X Clicks Popups
After X clicks popups appear after a visitor has clicked a certain number of times on your site. As you can see in the image, they are triggered by a predefined number of user interactions.
With a mechanism that gauges user engagement, they ensure that the visitor is sufficiently interested before presenting the popup.
This ensures that the visitor is engaged and interested in your content before presenting them with a popup.
13. Location-Based Popups
Location-based popups are triggered based on the visitor’s geographical location. As you can see in the image, they use location data to deliver relevant messages.
With a design that targets specific regions, they can effectively offer region-specific promotions or local store information.
Location targeting popups are perfect for offering region-specific promotions, local store information, or language-specific content.
14. Time-Based Popups
Time-based popups appear at specific times of the day or during certain events. As you can see in the image, they are scheduled to appear at optimal times.
With a time-sensitive design, they can maximize the impact of limited-time offers or holiday sales.
Countdown popups are ideal for promoting limited-time offers, holiday sales, or time-sensitive announcements.
15. Data-Based Popups
Data-based popups are customized based on visitor data, such as their browsing history, previous purchases, or behavior on your site. As you can see in the image, they use personalized data to craft relevant messages.
With a highly personalized design, they can significantly boost conversion rates by delivering timely and relevant content.
These highly personalized popups can significantly increase conversion rates by offering relevant and timely messages.
16. Specific Landing Page Popups
Specific landing page popups are designed to appear only on certain landing pages. As you can see in the image, they are tailored to match the purpose of each landing page.
With a focus on relevance, they can effectively capture leads, promote products, or offer discounts specific to the page content.
This ensures that the popup content is highly relevant to the page’s purpose, whether it’s capturing leads, promoting a product, or offering a discount.
17. Specific Type of Pages Popups
Popups on specific types of pages, such as product pages or blog posts, can be tailored to the content and intent of those pages. As you can see in the image, they match the context of the page.
With a content-specific design, they can enhance the user experience by providing relevant offers or calls to action.
For example, a popup on a product page might offer a discount, while one on a blog post could encourage newsletter signups.
18. Visitor-Specific Triggers
Visitor-specific triggers use cookies and tracking data to display popups based on individual visitor behavior and preferences. As you can see in the image, they are customized to each visitor.
With a highly targeted design, they can deliver personalized messages that resonate with each visitor’s interests and behaviors.
These highly targeted popups can deliver personalized messages that resonate with each visitor.
Do Read: How to Show a Poptin to Visitors in a Specific Country
19. Triggered by Source of Traffic
Popups triggered by the source of traffic can display different messages based on whether the visitor came from social media, search engines, or referral links. As you can see in the image, they adapt based on traffic source.
With a traffic-source specific design, they ensure that the popup content is relevant to the visitor’s journey and entry point.
This ensures that the popup content is relevant to the visitor’s journey.
20. Inactivity Re-Engagement Popups
Inactivity re-engagement popups appear when a visitor has been inactive on your site for a certain period. As you can see in the image, they prompt action after a period of inactivity.
With a re-engagement focused design, they can effectively nudge visitors to complete actions like purchases or form submissions.
These popups can prompt the visitor to take action, such as completing a purchase or filling out a form.
Do Check Out: 10 Practical Uses of Popups
Create Your Own Popup in Just 7 Minutes with Poptin
Creating an effective popup doesn’t have to be a complicated process. With Poptin, you can design and deploy high-converting popups in just seven minutes. Poptin offers a range of features that make creating popups easy and efficient:
- Advanced Drag & Drop Editor
Poptin’s drag-and-drop editor allows you to customize your popups effortlessly. You can add, remove, and rearrange elements without any coding skills, ensuring your popup looks exactly how you want.
- Ready-to-Use Templates
Choose from a variety of high-quality templates designed for different purposes and industries. These templates are fully customizable, allowing you to create unique popups that fit your brand and goals.
- Responsive Design
All Poptin popups are designed to be fully responsive, ensuring they look great and function seamlessly on both desktop and mobile devices. This is crucial for providing a consistent user experience across all platforms.
- No Coding Required
With Poptin, you don’t need any technical skills to create powerful popups. The platform’s user-friendly interface and intuitive tools make it accessible for marketers of all experience levels.
- Comprehensive Analytics
Track the performance of your popups with detailed analytics. Poptin provides insights into views, clicks, and conversions, allowing you to optimize your popups for maximum impact.
Popups are a versatile and effective tool for increasing conversions on your website. By understanding the different types of popups and how they can be tailored to your goals, you can create a more engaging and successful online experience for your visitors. Whether you’re looking to capture leads, promote offers, or enhance user engagement, there’s a popup solution for every need.
Ready to boost your conversions? Start creating your own high-converting popups with Poptin today!
