5.No matter what kind of business you have, you definitely need good tools to make everything work smoothly and efficiently.
我们知道，你可能已经阅读了一堆不同的信息，关于营销和SEO如何非常重要，以及它们应该如何成为你的首要任务。
这是事实，肯定的。
但是，只有当你开始不断努力改进它们，你才会得到真正的观点。
Yes, we understand that consistency may seem challenging and may consume a lot of energy, but with the right tools, nothing will be such a huge obligation.
他们将成为实时的储蓄者，并帮助你实现你为企业设定的重要目标。
现在，让我们为您介绍一些具体的营销和SEO工具，您可以立即开始使用!
1. SEMrush
SEMrush是一个营销和SEO解决方案，包括20多个不同的工具。他们可以帮助你。
- 搜索引擎优化
- 内容营销
- 竞争性研究
- 广告宣传
- 社交媒体
它是为那些想让自己的网站流量和销售更上一层楼的营销人员和企业准备的。
The SEO SEMrush toolkit includes a technical SEO audit that will help you to analyze your web presence and see what you should improve. It also includes position tracking, backlinks audit, and analytics. SEO toolkit can help you to see which tactics will provide you with better organic traffic.
通过社交媒体工具包，你可以揭示你最大的竞争对手的策略。使用post booster，您可以使您的内容在Facebook上更容易查看。SEMrush将为您节省时间，并允许您在多达五个不同的社交媒体渠道上安排您的帖子。
如果你是一名内容创作者，请使用内容营销工具包，找出哪些话题是你的目标受众最感兴趣的，并立即将其用于你的前期。通过访问者的行为判断，找出并分析你的内容表现如何，看看哪些地方需要改进。
值得一提的是，SEMrush目前拥有市场上最大的关键词库，如果你想获得更高的SEO排名，这是值得你关注的，肯定的。
最重要的SEMrush功能。
- 有机研究
- 广告研究
- 关键字研究
- 流量分析
- 产品列表广告
- 市场探索者
- 反向链接
- SEO写作助理
- 圖表
- 社交媒体跟踪器
- 社交媒体海报
- 内容分析器
- PPC关键字工具
定价：SEMrush提供三种计划和企业计划，以及定制解决方案。SEMrush提供三个计划和企业计划以及定制解决方案。PRO和GURU计划，您可以免费尝试，看看它是否适合您的业务。
在下图中，你可以看到哪个计划是特别为谁准备的。
2. 2. Ahrefs
Ahrefs是一个很好的反向链接探查工具，它是SEO最重要的因素之一。
最重要的是，无论你已经是专家还是只是一个初学者，都可以使用这个工具。
如果您想查看例如您的竞争对手的反向链接资料，您只需要输入网址，您就能看到链接和反向链接资料本身的质量。Ahrefs有一个非常快速的反向链接抓取器。
当你使用反向链接研究时，你会得到以下列表和见解。
- 反向链接
- 推荐域
- 断裂的反向链接
- 锚
- 推荐IP
- 内部反向链接
正如你所看到的，通过使用Ahrefs，你可以用更少的时间创建一个强大的反向链接策略。一切都以清晰的报告形式组织和显示。
有了这个工具，你还会发现你的竞争对手在使用哪些关键词。
如果您选择在业务上使用Ahrefs，您可以在Facebook上获得Ahrefs Insider的访问权限，这是一个拥有1万多名营销人员的封闭小组。
他们的支持团队可以回答你的问题，并解决任何可能的问题。
最重要的Ahrefs功能。
- 有机交通研究
- 反向链接跟踪器
- 付费流量研究
- 关键字搜索器
- 高级SEO指标
- 网站分析
- SERP选项
- 排名跟踪器
- 内容浏览器
定价。 Ahrefs提供四种不同的付费计划供您选择。对于前两个，你可以以7美元的价格试用7天的试用期。
3. 莫兹
Moz is another marketing and SEO tool, and it is great when it comes to on-site SEO. You probably already know how important it is to optimize every element on your website for everything to work flawlessly.
网站或页面上的SEO对用户的友好体验至关重要，也。
Moz has a clear and organized dashboard. It detects different issues, such as broken redirects and missing title tags. You will also be able to see how these issues affect your SEO.
After detecting specific issues, this tool sorts them by importance, so you know which one you should fix first.
No matter how big your website is, Moz can crawl it fast, thus saving you a lot of time.
它每周都会抓取你的网站，并向你报告一切，以便你能尽快解决它。
You can use Moz for your website or if you manage the websites of your clients.
最重要的Moz功能。
- 网站爬虫
- 关键字研究
- 反向链接查询
- 页面上的分级器报告
- 计划中的报告
Pricing: Moz offers four different paid plans to choose which one suits your needs best.
4. Poptin
Poptin是一款CRO工具，代表着转化率优化。
该工具包括：
- 吸引人的弹出式窗口
- 嵌入式网站表格
- 自动发送电子邮件
通过吸引人的有效的弹出式广告和表单，您可以产生更多的潜在客户，并在随后转化为真正的买家。
No matter which one you choose (or if you choose both), you will get access to a simple editor with tons of options for customization.
You can change background and text colors, add or remove different fields, change the size, add images, and more.
You have to pay attention to the fact that people access the Internet through mobile and desktop devices both, so it is essential to mention that every form and pop-up window you make through Poptin will be optimized for mobile and desktop.
The primary purpose of these forms is that you can add a CTA (click-to-action) button and encourage visitors to take action.
By using pop-up windows, you can show them some excellent and irresistible offers so that they would leave their contact without hesitation.
You can offer them webinars, courses, e-books, or access to your weekly newsletter to stay in contact with your future buyers.
When you start communicating with them through email campaigns, you are building brand awareness and gaining their trust. Valuable content keeps them interested and builds your credibility regarding your target audience.
Of course, you can use these windows to offer them a discount or free shipping or remind them to pay attention to some current sales, also.
You don’t need designer or developer experience to use and make pop-ups and other forms for your website.
You can create your first pop-up in just a couple of minutes. This marketing tool has an easy-to-use drag-and-drop editor.
And, if you want to make different types of pop-ups, you can choose between slide-in pop-ups, countdown boxes, screen overlays, and more formats.
You can rapidly increase your conversion rates using effective windows that engage with your visitors.
最重要的Poptin功能。
- 拖放编辑器
- 高度的定制化
- 高级目标选项
- 高级触发选项
- 智能退出意向技术
- A/B测试
- 分析
- 整合
价格方面。Poptin提供了一个免费计划和三个付费计划以及。根据它们所包含的不同特点，您可以选择最适合您和您的业务的解决方案。
5. JetOctopus
JetOctopus is a visual SEO toolkit about making technical SEO for large websites easy and data-driven. Whether you’re new to SEO or a seasoned specialist, JetOctopus is intuitive enough to help you track and improve your enterprise website’s SEO health (crawling, indexation, logs analysis, etc.).
It gives you a big picture of your website’s SEO issues — duplicate content, 404 errors, keyword cannibalization, wasted crawl budget, etc. — with actionable visuals so you can prioritize and tackle the best optimization opportunities first.
You can create segments, compare crawls, monitor live logs, identify fake bots, optimize your crawl budget, improve your site’s indexation, and so much more with the JetOctopus toolkit.
Most important JetOctopus features:
- Crawler (with speeds at up to 250 pages per second)
- Log Analyzer
- GSC Keywords
- Content analysis
- Google Search Console integration
Pricing: The Crawler tool starts at $30 per month to crawl 100K pages monthly, while the Log Analyzer tool starts at $60 monthly to log up to 100K pages monthly. The GSC Keywords tool starts at $60 per month, too.
You can buy each SEO module individually or opt for the All-Inclusive bundle (at $120 per month) which includes all these tools plus training calls, onboarding, and support.
So JetOctopus is one of the fastest and most affordable site crawlers and logs analyzer toolkits that you can try with their 7-day free trial.
底线
Marketing and SEO are very challenging parts of running any type of business. But when you become aware of how useful they can be, you know there is no substitution for them.
No matter if you decide to run them on your own or hire teams that would be responsible for marketing and SEO, it is always important to find the easiest but equally effective ways to use their full potential.
Fortunately, as you can see, unique tools like SEO in Glasgow are more available than ever anywhere you are, and they have proven to be very powerful when it comes to dealing with everyday problems, but also time-efficient.
Moreover, as an alternative, check out Style Factory’s in-depth review of Growthbar, which has a bit of a different approach to SEO.
With the right SEO tools, you can build great backlinking strategies, reveal your competitors’ techniques, find out every error on your own website or your clients’ websites, and improve conversion rates rapidly.
你能想象你能用吸引人的弹出窗口和网站表单做什么吗？
People need incentives to make a decision, and if you use Poptin, you can show them the privileges that you offer and encourage them to take action right away.
Don’t allow yourself to miss out on something so important. Try using these tools, and watch how your conversion rates rise!
P.S. If you’re looking for link tracking for digital marketing, you can always try Rebrandly URL Shortener to see its effectiveness.
