Every business around long enough knows how vital Black Friday and Cyber Monday are for sales.
This goes for both retailers online and offline. With the growth of e-commerce, we’ve witnessed a significant increase in sales on both days.
For example, in 2019, we saw holiday shoppers spent a whopping $7.4 billion. This is an 18% increase from 2018!
如果你认为这足够赚钱，等你意识到2019年"网络星期一"期间，总销售额高达92亿美元，比上一年增长了6.2%。这简直太疯狂了!
Can we expect Black Friday 2022 to be one for the books too? Hopefully, you have already set up your sales strategy to boost both in-store and online sales.
对于弹窗，你可以这样做。
How? Let’s look at several strategies to increase your sales just in time for Black Friday and Cyber Monday.
1.提供交易以换取社交关注者和电子邮件订阅者。
You can expect to generate a lot of new traffic to your site over the holiday season. Why not capitalize on these shoppers with a popup geared directly towards them?
有了合适的平台，你可以用独特的弹出式窗口来锁定新访客。在这种情况下，它可以是一个弹出式窗口，提供他们可以使用的折扣代码，一旦他们订阅你的电子邮件列表。
Then it’s also wise to include social “like” and “follow” buttons in the popup. Consumers are likelier to click social buttons if the offer is excellent and the brand is trustworthy.
Another way is to offer them the option of liking/following or subscribing to your email list in exchange for the coupon. Make sure the popup has a clear CTA, prominent social buttons, and an irresistible deal.
2.为您的交易页面增加流量
You can use this for your Black Friday and Cyber Monday deals pages. Remember, holiday shoppers are in a rush, so why not help them find what they’re looking for?
Since it’s impossible to know precisely what they want, you can use a popup to direct traffic to your sales page. In most cases, that’s exactly what they’re looking for anyway.
These users want to find deals quickly before items are sold out. Ensure the landing page is organized by category so users can easily find what they want.
As a rule of thumb, this popup should showcase after a few seconds of landing on the page. This will help minimize bounce rates due to impatient visitors unable to find your deals.
3.使用退出意图弹出窗口减少购物车放弃率。
There are many cases where exit-intent popups can come in handy. But for this strategy, we’re honing in on shoppers who abandon shopping carts.
These visitors have already shown intent to purchase from your brand, and simply allowing them to leave allows money to flow down the drain. With exit-intent popups, you can potentially reduce your cart abandonment rates.
The key is having the right triggers set up to stop users from leaving before checking out. But you don’t want a popup asking them to complete their order.
You have to give them the incentive to do so. For instance, you can offer free shipping or a discount that expires in an hour or so. In most cases, shoppers are hesitant to purchase because the prices are high.
So offering an opportunity to save even more on your Black Friday or Cyber Monday sale can help seal the deal.
4.为回头客提供有力的优惠
If your site gets repeat visitors, they may compare your prices to competitors. This means they’re still considering your items.
So to help them make their final purchasing decision, you can offer a deal they can’t resist. Show a popup that provides an even deeper discount on your Black Friday and Cyber Monday deals.
You can also offer other incentives, such as free shipping, BOGO, etc. Set it up, so this popup shows to visitors who’ve been to your site within the last 24 hours. This will help target visitors who have already started their holiday shopping.
5.使用向上销售和交叉销售弹出窗口
Holiday shoppers are looking for all the best deals they can get their hands on. The problem is they can’t be everywhere at once. The fear of missing out is major during this shopping season; you can play on that with upselling and cross-selling.
You’ll find this works great for Amazon all-year round. If you offer your visitors additional related options at a discounted price, they’re more inclined to buy.
An intuitive popup platform is essential to make this work. For example, you can create a campaign that shows visitors three to four related items in a popup based on their search history and shopping cart data.
你也可以做同样的向上销售。利用他们的行为和购物车数据来展示高价商品的优惠。如果质量和价值也更高，这就更有说服力。否则，人们就会坚持选择更便宜的商品。
6.显示一个带有优惠的永久标签页
What’s great about tabs is that they don’t go away. Even after visitors close your popup, permanent tabs will display throughout the site at the top or bottom of the screen.
Use this feature to share deals, such as free shipping on orders over $X or an X% off coupon code. It’s also practical to show a timer ticking away to help create a sense of urgency.
But don’t use this without the popup – the popup still captures shoppers’ attention. Also, you can make the tab clickable so it takes visitors to your deals page or any other landing page that’ll help convert them into customers.
或者你也可以在用户点击标签时显示同样的弹窗，提供给用户进入优惠页面。
7.使用限时优惠的弹窗
同样，营造紧迫感是将更多潜在客户转化为销售的有效方法。你可以通过一个有限时优惠的弹窗来实现。
But don’t stop there; include a countdown clock. This will help drive more visitors to act quickly. For instance, the popup can say, “Get $20 off plus free shipping when you complete your order in the next 10:00 minutes.
Then include the clickable coupon code beneath the timer (for copy and paste purposes).
如果你想在黑色星期五和网络星期一之前获得更多的想法，你还可以阅读《用最后一分钟的黑色星期五营销活动提升你的销售》。
8. Create an Exit Popup to Collect Email Addresses (and Reduce Cart Abandonment)
另一种减少购物车放弃实例的方法是使用收集电子邮件地址的弹出式窗口。而不是简单地提供一个交易，让他们留下并完成购买，你可以要求他们的电子邮件地址发送一个折扣代码。
Once you have their emails, you can retarget them later if they still don’t check out. Be sure to have a strategy in place just for these users.
A fast-drip (vs. slow-drip) email campaign is vital for visitors to return and complete their purchase before the sale ends.
9.实现弹出式菜单，提升用户体验
If you sell popular items that typically sell globally, you must inform users if you don’t ship to their area. Using cookies, you can identify where a visitor resides.
You can then use a popup that shows items stating that delivery options aren’t available for their area. This can trigger when the object’s added to the visitor’s cart.
Visitors can either change the delivery address or remove it from their cart. This will help prevent issues down the line and improve the user experience.
打造终极假日销售弹窗策略
You only get one shot each year to maximize Black Friday and Cyber Monday sales. Without implementing sound strategies to grow your holiday sales, don’t let time pass you by.
With the above popup ideas, you can ensure you can do just that.
如果你正在寻找一个优质的平台来协助实施这些策略，那么就来看看Poptin吧。你可以使用免费账户试一试。
在即将到来的黑色星期五和网络星期一，让我们在评论中知道哪些弹出式创意适合您的业务!
