Starting an email list is at the top of the priority list for WordPress users after they successfully create their websites or blogs. When you gain a subscriber, you have essentially earned a lead who is already interested in your brand enough to give you their email address.
However, if you do not present the email opt-in form professionally, it may not be a productive lead-generator for your site.
What is Bloom?
Bloom is a WordPress email opt-in plugin. It enables you to quickly create all types of email opt-in forms to increase email subscribers. Pre-made templates make it incredibly easy to use.
It is included in the Elegant Themes bundle of themes and plugins for $89. Bloom can be used on an unlimited number of websites. The tool helps you convert your website visitors to loyal followers.
However, Bloom does not come cheap. If you would like to use an email opt-in plugin that is just as good as Bloom, but more affordable, here are some Bloom alternatives to consider.
Poptin is a popup builder that was created for online marketers, bloggers, agencies, and eCommerce websites. It lets you create website popups to help grow your business.
With Poptin, you can improve your email subscriber list, improve conversion rates with personalized discount popups, and reduce shopping cart abandonment. Use Poptin to generate smart pop-ups, such as exit-intent popups, countdown popups, embedded forms, and welcome emails.
- Over 40 customizable templates
- Account management features
- 50+ integrations
Get to know all the Poptin features here.
- User-friendly interface
- Wide range of fully customizable templates
- Effortless implementation
- Free plan available
- Those with more than 1000 visitors must pay to use Poptin effectively
- Monthly plans can be pricey
You can access this advanced tool with a free account! The free account gives you access to one domain, unlimited poptins, 1000 visitors per month, and chat and email support. Paid plans consist of monthly and yearly plans.
Check Poptin’s updated pricing plans here.
Poptin users generally had positive things to say about the pop-up builder. Many reviews applaud Poptin for its outstanding customer service and note that the plugin is easy to use. It scored an overall 4.9-star rating from Shopify users and a 4.8-star rating from WordPress users.
This up-and-coming tool can help you convert more website visitors into leads by automatically capturing leads.
ConvertBox is a software platform that enables digital marketers to create and manage opt-in forms, quizzes, pop-ups, quizzes, and more to display personalized offers to website visitors at the appropriate time.
- Intelligent targeting
- Segmentation funnels
- Lead capture forms
- No plugin is required to launch the software
- Good templates
- Advanced site visitor targeting
- Embed your favorite marketing tools
- No performance stats for individual pages
- Monthly plans are pricey
- There is no free plan
- No page-by-page reporting
ConvertBox can be acquired for $99 per month or a lifetime deal of $495.
Because this software has not been released to the public yet, there are no customer testimonials. However, several reviews can be found online that claim that the software is easy to use.
3. Proof Factor
Proof Factor is an integrated tool that assists businesses in increasing sales. To increase conversions, it employs social proof and gamified pop-ups. The live visitor count informs customers about the number of people who are visiting the site.
- Capture leads
- Live visitor count
- Pop up templates
- eCommerce conversion tools
- Free trial version
- Great customer service
- Effective at boosting sales
- The free plan is free for a limited time only
- Proof Factor is not as easy to use as other tools on this list
- Monthly plans are expensive
Prices range from $29 for the Small Business package, to $179 for the enterprise package.
Overall, Proof Factor received good customer reviews, with only minor complaints. Most of these complaints were made because Proof Factor claimed money for a paid plan without getting permission from the user first.
With Privy, email marketing, and onsite displays work together to increase on-site conversion and sales. As a result, the platform has drawn over 200,000 marketers from 180 countries, who reportedly engage with more than 200 million leads every month.
- Campaign management
- Customizable branding
- Subscription management
- Easy to set up
- Free plan available
- Try it out with a free trial
- Basic features are limited
- Pricing plans change too often
- Expensive option
You can subscribe to Privy for email and conversion, conversion only, and SMS. Plans start at $10.
Privy received a four-star rating by WordPress users and a 4.5-star rating on the GetApp platform. Overall, customers appear to be happy with the tool but display concern over issues such as unsatisfactory templates, and pricing changes.
This software messaging tool has more than 10,000 customers worldwide.
Gist is a marketing and communication software that works as a customer support software, with features to support, engage, and convert visitors. It is an option if you are looking for a free, or mid-tier solution.
The software provides more advertising features than competitors such as LiveChat and Crisp while remaining reasonably priced. However, it is not as advanced as larger solutions such as Intercom, which may suit larger businesses better.
- Outbound messages
- Events tracker
- Robust free plan
- Customizable forms and popups
- Cross-channel messaging capabilities
- The chat history feature is not well designed
- Poor customer support
- Integrations’ list is limited
Gist pricing varies between $19 and $548 per month for the Marketing, Support, and All-in-One plans, with free options across all plan types.
Gist received a five-star rating from WordPress users. However, only three reviews were used to generate this score. The software received a poor rating from users on TrustPilot, with several complaints about poor customer support, and limited features.
OptinMonster is another Bloom alternative that works efficiently. You can quickly launch a campaign that is integrated with the tools you already use. It is a cloud-based lead generation and marketing automation solution that allows users to design, and A/B test a variety of opt-in forms.
Users can create a variety of forms with OptinMonster, such as floating bars, slide-ins, inline forms, lightbox popups, scroll boxes, and more.
- Lead segmentation
- Web forms
- Forms management
- Campaign segmentation
- Reporting and statistics
- Good customer service
- Setting up a campaign is easy
- Over 100 templates to choose from
- 14-day unconditional money-back guarantee
- Analytics needs improvement
- Insufficiently capable integrations
- No free plan
You can get annual access to OptinMonster from $9 to $49 per month.
OptinMonster received a 9.2 out of 10-rating from users on TrustRadius, and a 4.1 rating on GetApp, with users, generally complaining about features that need improvement, and customer support issues.
Optinly is a lead capture tool that assists businesses and eCommerce online stores in capturing, engaging and converting website visitors.
It includes an advanced analytics dashboard and can be seamlessly integrated with more than 15 top ESPs. There is a free version that is available indefinitely, and paid subscriptions start at $25 per month.
- Multiple pop-up forms
- 30+ templates
- Notification popups
- Gamification pop ups
- Floating sidebars
- Exit-intent popups
- Timed popups
- Free plan
- Integrates with almost any platform
- Integration does not work well
- Templates are not appealing
Optinly has monthly and annual plans that range in price from $7.5 to $25.
Optinly received a 3.5 overall rating from Capterra users, and some users noted that the software has a long way to go before it can be compared to its competitors. It was given a four out of five-star rating from WordPress users, where some voiced concerns over bugs.
Unbounce is a landing page builder as well as a conversion optimization platform. It enables you to create landing pages to collect emails, increase sales, and more. If you are looking for a high-end alternative to Bloom, Unbounce may be the one for you.
- Landing page creator
- Popups and sticky bars
- 60 integrations
- 100+ templates
- High security
- Cross channel reporting
- Track conversion data
- Transfer and store contact information into a mailing list
- Live chat is often unresponsive
- No free plan or trial
- Plans are expensive
Unbounce prices range from $80 to $300 for monthly or annual plans.
TrustRadius users gave Unbounce an overall rating of 7.9 out of 10 and a 4.6-star review on GetApp. Users requested improvements to features, including the live chatbot, while others applauded the site for its ease of use.
If your website depends on marketing features such as popups and opt-in forms, you need a reliable tool to help you create ones that captivate your visitors’ attention. While Bloom can help you do that, plans can be pricey.
The best Bloom alternative on the market is Poptin. Poptin has proven to be consistent all-around, with great customer support, outstanding features, and affordable plans.
Sign up for a free account with Poptin today and begin creating popups and forms that drive your revenue through conversion!