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When it comes to running a business, besides paying attention to the production and presentation of the product itself it is equally important to pay attention to your customers, especially those who keep coming back. Loyal customers have always been a permanent gold…

Online shopping has become a worldwide phenomenon in recent years, with more than half of all people now buying something for themselves or others over the internet. In this blog post, we’ll discuss the different types of online customers and how to get…

As consumers we feel that customer clubs have always been around, but actually the idea of a customer club first came about in the late 1970’s in the United States. American Airlines was a pioneering company in the field of customer clubs when…