Marketing is an ongoing battle – just because you’ve got your customers to visit your site it doesn’t mean your work is done. At every stage of the buying process you need to sell the value of your brand and products to your users.
Exit intent marketing is your last chance to convince your users to purchase your good before they leave your site, maybe never to return…
所以，请继续阅读，了解如何创造性地开展退市意向营销，提升利润。
什么是退出意向营销？
Exit intent is when a visitor intends to leave a mobile or website. By tracking their mouse movements, exit marketing technology establishes when your users want to leave your site.
Exit intent marketing uses this technology to catch users who want to leave your site, then sell them the value of your brand before they go.
Why exit intent is essential to your online business
In 2022, the global cart abandonment rate was 71.23%. That means you are losing almost 3/4 of your customers interested in buying from your online business, let alone those who came with a casual interest.
Not every industry has the same cart abandonment rate, but the figures are high across the board.
See for yourself below:
Which of those industries is your business in?
Whatever your online business sells, you can be sure that you’re failing to convince over half of your site visitors to buy from you.
Thankfully, exit intent marketing is here to help you fight back and to win over those non-buying visitors.
退出意向营销能给企业带来什么？
Now that you know why exit intent marketing is so valuable to your business, it’s time to learn about its many different features and how you can start using them to win over 75% of your visitors who leave your site without buying from it you.
在退出意向营销的业务中，有一家非常优秀的公司是Poptin。使用他们的软件，您可以获得一系列的功能，以阻止您失去业务，包括：。
- 增加您的电子邮件订阅者：您可以极大地提高您的订阅率。
- 获得更多的销售和潜在客户：通过向潜在客户营销相关优惠来销售您的品牌价值。
- 削减您的购物车放弃率：当访问者考虑退出您的网站时，通过向他们提供一个他们无法拒绝的报价来阻止他们的脚步。
- Ramp up your visitor engagements: by conducting surveys, you can take feedback from your customers/visitors and use it to market the products they want to buy
Of course, this is just the tip of the iceberg as far as exit intent marketing goes, and you can get creative with how you reel in your visitors.
How your business can get creative with exit intent marketing
There are so many ways you can get creative with your exit intent marketing, and you can apply this across all of the channels your business uses.
手机版
You can target your visitors on their mobiles by creating an advertisement that asks them to call you business or they miss out on a temporary discount offer. Mobile popups are a great way to make the most of any localized requests and reach busy customers as they go about their day. You want to use bold colors and direct language to get them to pause their scrolling.
下面是我用几分钟就设计好的。如果你比我更有创意，你还可以设计出更有创意的......
您的网上商店
Use your considerable creative powers to design a pop-up for your online store that will fire out at your visitors just as they’re thinking about departing without making a purchase.
My skills may not match yours, but the popup software to create this exit intent marketing meant I could have it ready in seconds…
Think about how you can use emotive language, seasonal events, and even gamification to mix up the style and language of your pop up designs. In a competitive niche like eCommerce, you must deeply design ads that appeal to your target customer. Humor might help you cut through the noise and help endear your customers to you.
These are just a few ways to start getting creative with your exit intent marketing and designing adverts to slash your abandonment rate.
To get started, I suggest you watch the brilliant video below, and you’ll be good to go in seconds…
But remember, exit intent marketing isn’t the only thing you need to retain customers.
Of course, exit intent isn’t the only feature of your business that needs excel for you to retain your customers.
There is a vast range of details you need to get right, such as UI/UX design that sings.
If your visitors are abandoning your site, it might be because you’ve given them a poor experience while searching through it. The value of UI/UX is enormous, as these figures prove:
- 一个精心设计的UI可以让你的转化率提高200%。
- Great UX can ramp up your conversion rate by 400%
客户感言
这是一个事实：你的网站访问者重视你过去客户的意见，而不是他们重视你的意见。我怎么知道这是一个事实？因为你的客户这么说。
- 88% of your customers trust reviews from their peers as much as they value the views of their friends, family, and relatives
- 85% of your customers read ten reviews from their peers before they’ll consider buying your products
Social proof is crucial to the success of your business, and you must make it part of your online store to retain your customers. Using a store builder that lets you add marketing features like exit intent marketing tools is a must-have for your business.
Why is it so important?
Because if you create a site that can’t support the features your customers want from you, then they’ll take their business to a business that can.
If you need more proof of that, check out the video below, which explains the value of customer testimonials…
So much of your business is lost to site visitors who leave before buying your products. That means you simply cannot overlook exit intent marketing if you want to maximize your profits.
So, take away the advice from this article and get creative with your exit intent marketing, and your revenue will go up, up, and up.
