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Name: Yaniv Goldenberg
Age: 32
Role: Marketing Manager
Background: I’m a technical marketer focused on opportunities driven by user experience & data. I am responsible for creating, optimizing, and maintaining Elementor’s traffic & conversion system with the goals of customer acquisition and revenue.
What is your company called: Pojo.me – Elementor
Founded: June 2016
How many people are on the team right now? 15
Where are you based? Tel Aviv, Israel
Did you raise money?
Yes, initially after the bootstrap period, we raised around 500k from private investors to keep growing as fast as we can.

Can you tell us what Elementor is and how you make money?
Elementor is a front-end drag & drop page builder for WordPress, allowing to create & design beautiful websites visually.

Elementor是一个免费的插件,它是一个完整的产品,有很多强大的功能(最近超过了20万的活跃安装)。Elementor Pro包括更全面的设计和营销功能。

虽然您可以使用免费版创建令人惊叹的网站,但许多用户需要更高级的功能,因此他们选择升级到Elementor pro。


How did you get this idea?
When we began working on WordPress, we’ve seen recurring patterns. The customer were never truly satisfied, although our themes answered most of their needs. there was always one minor change they had to do, and they couldn’t do it by themselves, that’s when we understood the need and started working on Elementor, visual drag & drop page builder that works on any template and any theme.

How long did you work on it before you launched? When did you see your first dollar?
It took us one year to launch Elementor, and another 6 months to launch Elementor Pro (and earn our first dollar).

Who are your clients? What is your target market?
Most of our customers are web designers, freelancers and agencies, there are also many site owners & marketers. Those are the main segments that should benefit the most from Elementor.

Are you profitable? if not, when do you think you will get there?
Not yet, we never try to convince free users using a hard sell, we try to focus on solving a real pain for them & serve them better.




付费客户的数量。超过10 000名付费客户


How did you get your first 100 customers?
Two weeks before the official launch of Elementor pro (during Black Friday), we ran a pre order email marketing campaign and got our first 100 paying customers in less than a day.


我们的主要渠道是WordPress Repo (WordPress插件目录),其他渠道对我们的作用很大。SEO,广告和Facebook。



Our growth strategy is simple:
– Get good data (if it doesn’t exist)
– Create solid conversion funnels, break them down by sub-audiences
– Find a huge low hanging fruit (The biggest conversion drop)
– Attack it with a few innovative ideas.


Tell us 2-3 growth challenges you encountered recently (and if you have a strategy how to solve them.)
We are always working on improving our product & messaging.
Everything can be a challenge, there are no silver bullets or one trick. You need to put in the work.









How we try to encounter most of those challenges – testing.
Our framework – having clear understanding of the hypothesis of the test, the metrics we need to monitor and ensuring that they’re completely trackable.


Some of the tasks are not worth to do in-house. What do you outsource?
Everything is scalable until it’s not, sometimes we outsource writing, mostly reaching out to other designers.

What are the 3 tools you and your team can’t live without?
I’m probably the biggest tool geek you’ll ever meet, but I think the tools don’t matter as much as the philosophy and framework.

不会让任何人感到惊讶--Slack、Google Analytics、Google Sheets。


Tell us the biggest mistake you had through building and promoting your product and what you’ve learned from it.
We have our core values, being customer driven is at the top. At first we assumed marketing should not be our main emphasis, we focused most resources on development & support. Now we understand that it doesn’t matter how great your product is, you won’t be able to achieve massive growth without exceptional marketing, and always being skeptical regarding data, since mistakes are going to happen along the way you want to be absolutely sure about something before investing resources. That’s why premature optimization or focusing on the wrong things at the wrong time is still a top killer for many startups.

If you had to start Elementor today, what would you do differently?
We always had customer-driven approach, but we should have done more.
Investing more on customer success & remarketing (bringing visitors back is key), eliminating channels that never saw traction and experimenting more at higher pace.

Where do you see Elementor in 5 years from now?
Offering a wide range of design & marketing solutions on WordPress.

高度敬业的企业家,Poptin和Ecpm数字营销联合创始人。在数字营销领域和互联网项目管理方面有九年的经验。毕业于特拉维夫大学经济学专业。 是A/B测试、SEO和PPC活动优化、CRO、增长黑客和数字的忠实粉丝。总是喜欢测试新的广告策略和工具,并分析最新的创业公司。