The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different. Customer acquisition and retention are essential
Tag Archives: customer retention
How to Boost your Customer Retention (and the Top Tools to Help)
Most businesses focus on acquiring new customers because they believe more customers equal more revenue. While that has some merit in it, it’s not 100% true. If you’re not retaining the customers you do acquire, customers are churning, and you’re
