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Newsletters are a great way to educate customers on your business and industry. While newsletters aren’t always directly about selling, educated leads are more confident about buying and have more reason to trust your brand. They can’t make this impact if you can’t…

Being able to save time is vital to many businesses, especially with so much competition nowadays, both offline and online. Email triggers are a great way of utilizing time and using automated technology to allow processes to happen without a person having to…

Getting a website visitor onto your mailing list is a journey. It’s a journey with a beginning, a middle, and an end. But the kind of end that leads into another journey. Or even multiple journeys! As a marketer, it’s a journey you…

Email marketing is a powerful way for businesses to connect with their customers and prospects. But we already know this. Yet, what many companies are still missing is the fact marketing automation can streamline those efforts. We’ve already seen that it can increase…