Easily personalize every email campaign with merge tags. Dynamically insert subscriber-specific details such as name, location, or custom fields into subject lines, greetings, and content. Deliver a tailored experience that boosts open rates, engagement, and conversions while saving time on manual customization.
Merge Tags let you address each recipient by name, reference past actions such as their last purchase, or show unique offers for every subscriber. Just click the merge tag icon in the editor to insert the placeholder. Poptin automatically replaces it with real customer data when sending or uses a smart fallback if any information is missing.
Personalize beyond names. Inject eCommerce store details such as last order or any custom field from your list. Use merge tags in double opt-in emails, confirmation messages, success notifications, and even inside image URLs for dynamic visual content. Conditionals and fallbacks ensure your content always makes sense even if some data fields are blank.
Improve conversions with full-screen overlays that instantly grab attention.
Manage your email settings to improve deliverability and protect your brand.
Ensure compliance and build trust with Poptin’s double opt-in and consent tracking.
