Email marketing is essential for every business, and you probably hear of new options coming available all the time. How do you choose the right one for your needs? Many people turn to Mailjet, but there are some alternatives. Consider what Mailjet offers and why you might switch.
What Does Mailjet Provide?
Mailjet offers plenty of things, especially if you want affordable software. We also like the collaboration feature that most other providers don’t include.
You’ve got many integrations, transactional emails, and automation. With it offering so much, why do you need anything else?
Why People Switch from Mailjet
Most people switch to an alternative to Mailjet for many reasons. Yes, it offers collaboration, but most content creators don’t require that. Segmentations are highly limited, as well. You can use basic conditions, but you’re only allowed to choose between non-opened and opened emails within a certain time frame. You don’t get to see which email they opened.
There are also limited automation conditions and a hard-to-use list management feature.
GetResponse offers various professional features and is quite easy to use. The company is Polish-based, with over 1 billion clients spread out in over 180 countries. We’re going to discuss the features to help you understand it.
You’re going to find that GetResponse offers many features that other marketing tools can’t compare with. You’ve got video email marketing, A/B testing, custom landing pages, and comprehensive design choices.
We’re quite impressed with the landing pages you can create. With the Conversion Funnel feature, you can get better online store options and have improved traffic generation.
Primarily, you turn to an email marketing service to help with automation, and this one doesn’t disappoint. You’re allowed to create bigger and better campaigns based on the triggers and conditions that you require. The most popular include sales and location triggers, but the choice is yours.
On the higher-priced plans, CRM options and webinars are also available. Typically, you don’t see these with email marketing tools.
- Design and spam tests
- Intelligent list automation
- Conversion funnels and landing pages
- No forever-free plan
- Issues with deliverability
You have access to four different plans with a 30-day trial. With Basic, you are offered a single sales funnel, unlimited landing pages and templates, autoresponders, and can sell your e-products. It costs $15 per month after the trial period ends.
Plus costs $49 per month and gives you everything from the Basic plan. You also get a few more sales funnels, automation builders, and webinars to help you learn about the provider.
At the Professional tier, you get everything from Plus, but also have on-demand webinars and unlimited funnels. The price is just $99 per month for 1,000 contacts.
The Max plan is available for a custom price and is personalized to meet your needs. You get everything the company offers, including SSO, consulting, and deliverability assistance.
Who Is It For?
GetResponse works well for e-commerce website owners who want more customer leads and need automation. However, it might not be ideal if deliverability is a major issue for you.
Two college students created iContact back in 2003. They wanted an email marketing service to help companies with deliverability across all inbox types. This excellent ESP offers many features, and we’re going to talk about them now.
There are tons of exciting features, but it primarily depends on the plan you select. The top options include responsive layouts, a drag-and-drop editor, A/B split testing, and automation.
You also have access to analytics and various report options. Some of them are highly detailed. Subscription management, integrations, segmentation, and multi-user access are also available, depending on the plan you choose.
We can’t forget about other noteworthy features, such as in-line photo editing. This allows you to make changes to the images without using another product. Smart sending is also available, which ensures that the email is sent at the best time based on when the customer usually opens their electronic mail.
- Comprehensive features
- Intuitive platform
- Easy to use
- No automation with the Base plan
- Gmail deliverability issues
- No free version
There are two iContact plans called Base and Pro. With the Base plan, you can have 2,500 subscribers and pay $59 a month. This provides you with welcome automation options, the stock image library, and a drag-and-drop editor. It’s pretty limited.
Then, you have Pro, which allows you to have 2,500 subscribers and costs $118 each month. With it, you have access to all of the Base plan features, as well as more automation, landing pages, and non-opener segmentation.
Who Is It For?
We believe that iContact is suitable for medium-sized companies and e-commerce websites. It focuses on e-commerce needs, though it’s not cheap. Small businesses with a bigger budget might be able to use it effectively, and it grows with you.
If you want email marketing software that provides customizable automation, Sendloop has you covered. With this ESP, you can access plugins, integrations, and other advanced tools to help you automate the campaign. Though it’s still new on the market, it’s quite popular for various reasons.
When you choose Sendloop, you have various channels available to target the right audience. Many tools are included, such as 80 free templates, an email slicer, and the drag-and-drop editor.
Facebook ads and mobile apps are accessible, too. Plus, social media sharing and transactional emails are top features, as well.
Most people aren’t tech-savvy, and you don’t have to be to use this platform. The HTML editor allows you to customize any template, and they’re all responsive.
Automation is essential, and you can get the message to the right person at the best time. Segmentation helps here, and you can have as many customers or subscribers as you need. Pre-made templates are also included, so you just type in what you want to say and hit ‘send.’
- Target the right audience
- Simple interface
- Cost flexibility
- Many bugs
- Better integrations required
- Still new, so it adds features periodically
- Basic reporting/automation
Sendloop offers two plans. People who only send emails occasionally pay roughly $10 for 1,000 emails. Frequent email senders can send unlimited emails to 500 subscribers for about $9.
You get every feature available, regardless of the plan you select. These can include email templates, third-party integrations, and multiple campaigns.
Who Is It For?
Digital companies, e-commerce businesses, and SMBs primarily use Sendloop. It costs less and still gives you personalization and customization at every turn.
Moosend is an excellent email marketing and automation tool. You can sync data and use automated workflows to save time and money. Plus, we like that it’s easy to use and configure. Even though it was just founded in 2011, it’s quite popular.
Marketers are sure to enjoy the personalized designs and various templates available. Still, you can use the drag-and-drop editor to add text, social media buttons, and images when you want.
Message scheduling is essential, and you can do that with Moosend. Plus, there’s automation and segmentation, so you can choose what events are going to trigger when an email is sent. Create your own segmentations or use the pre-built ones.
If that weren’t enough, you can track the campaign, generate leads, and so much more!
- Customer support available
- Simple to use
- Advanced automation and workflows
- Lacks native integrations
- Not a lot of customization options
- Basic sign-up forms
There is a forever-free plan with Moosend. You get the core features, such as analytics, reporting, unlimited emails, and subscription/sign-up forms.
Next, you have Pro, which costs $10 each month and allows you to have 1,000 subscribers. You get the Free plan’s features, as well as phone support, an SMTP server, landing pages, and transactional emails.
If you need more than that, Enterprize is customized to meet every single need. Perks can include custom reports, an account manager, SAML, migration services, and others.
Who Is It For?
SMBs that are new to email marketing is going to like Moosend. It works well for companies of all sizes and is suitable for e-commerce websites, though there aren’t any integrations.
Email Octopus is an innovative and new email marketing platform. You can send emails through the Amazon SES. This powerful solution is low-cost but doesn’t sacrifice deliverability and is easy to use. Let’s learn more.
You get plenty of features with Email Octopus. Some of the top options are integrations with various apps. These include Shopify, Salesforce, Zapier, and Eventbrite.
Automation is easier with this option. Create drip sequences and time-based onboarding options. Keep your subscribers coming back when you send out exclusive offers or provide engaging content.
Human support is available, so you have someone to help when things don’t go right. You’ve got segmentation, real-time analytics, and a developer API.
- Easy to use
- Simple interface
- Few list segmentation options
- Takes a while to set-up
- Targeted more for Amazon SES
The Starter plan is the forever-free plan. With it, you can send 10,000 emails a month and have 2,500 subscribers. All of your statistics are stored for a month, but you have to deal with branding on the emails.
The Pro plan starts at $20 for 50,000 emails and 5,000 subscribers. You get priority support, and your stats are stored forever. Plus, you have more control when it comes to email design.
Who Is It For?
Email Octopus puts a lot of focus on Amazon SES. If you’re part of this service, it integrates well and offers a unique approach to email marketing. Though it works for other companies, you might find it best to use WordPress or similar plugins.
Are you a content creator in need of an ESP? Sendfox might be right for you. It’s simple to use and affordable. Email campaigns can promote videos, articles, and other content, which helps get the customer through the sales funnel.
This email marketing platform is easy to use and light. We like that you can schedule, create, and automate endless customized emails for your contact list. While every ESP should do that, Sendfox makes it easy to do, so you’re spending less time emailing and more time making engaging content.
Editing is quite easy, too. You can change the links, formatting, colors, and font within the editor. Brand the emails to meet your needs. We do hear that image editing is going to be available, but it isn’t yet.
If you’ve been using Mailjet or another ESP, you can easily upload the contact list there to Sendfox. This saves a lot of time while you’re trying to get used to a new system.
Plus, there is plenty of automation. You can send welcome emails, create campaigns based on the user’s behavior, and much more.
- Ideal for simple newsletters
- Straightforward analytics
- Clean interface
- No templates
- Basic email collection form
- No HTML editor
There’s a forever-free plan that allows you to send a small number of emails a month. You don’t get an HTML editor, and there is Sendfox branding on each one.
From there, you move to the Lifetime Plan, which gives you 50,000 sends a month and a better server. You are required to do the double opt-in. There is some branding here, but not as much as on the Free plan.
With the Empire Add-on plan, you can send 70,000 emails a month on the best service. You don’t have to choose double opt-in and have access to the HTML editor. Plus, there’s no branding!
Who Is It For?
Sendfox is primarily designed for content creators. They can send and compose unlimited emails that are customized to meet their particular needs.
Conclusion: Mailjet Alternatives
We aren’t saying that Mailjet isn’t an excellent email service provider. If you only require basic automation and segmentation, it’s a great tool to use. However, we feel that there are better alternatives, such as the ones we listed.
Whether you’re a content creator, own a small business, or have a large corporation, you can find something that meets all of your needs and scales with you as you grow.
She is the Marketing Manager of Poptin. Her expertise as a content writer and marketer revolves around devising effective conversion strategies to grow businesses.
When not working, she indulges herself with nature; creating once-in-a-lifetime adventures and connecting with people of all sorts.
Tags: CRM, email marketing, emails, getresponse, icontact, MailJet, mailjet alternatives, Moosend, sendfox, sendloop