The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different. Customer acquisition and retention are essential
Tag Archives: email marketing strategy
How to Learn from Others’ Mistakes: 5 Biggest Email Marketing Campaign Fails
Email marketing is one of the most effective ways to stay in touch with your customers and increase your return of investment (ROI). In fact, studies show that for every $1 spent on email marketing you can expect the average
