Not long ago, there was a belief that outbound sales are old news. Many experts claimed that inbound sales are the dominant sales line, and having a strong brand that can draw customers on its own was the future. While
Tag Archives: marketing strategy
How To Develop a Winning Brand Strategy From the Ground Up
More than a recognizable name and distinctive logo, a brand — your brand — encompasses how people regard you whenever and wherever they interact with your business. So, it includes impressions within and outside of your control. Think of your
7 Proven SaaS Marketing Strategies for Lead Generation
The SaaS industry is highly dynamic and volatile. Traditional businesses can use conventional marketing tools for lead generation and selling their products. For SaaS companies, on the other hand, things are a bit different. Customer acquisition and retention are essential
5 Benefits of Including Surveys in your Social Media Marketing Strategy
When your business is on social media where you already have an audience, there are a lot of valuable insights you can gain. These insights will help you make better marketing as well as business decisions. Now, brands have been
