It seems like the year went by extremely quickly. Ber months were here in the blink of an eye, which means Black Friday is coming up very soon.
The holidays are definitely many people’s favorite time of the year – Black Friday, Cyber Monday, Thanksgiving, and Christmas often make everyone want to go shopping. Therefore, it’s the perfect time for you to take advantage of people’s rush and boost your sales.
Even though the holidays sound very fun, you need to prepare your online store. Having a marketing strategy is essential since it helps you create a plan and follow it to get the best results.
At the same time, an important part of your online marketing strategy is to include some fun pop ups to boost your holiday sales. Nonetheless, you might not know how to make things work, which is why having a list with some options may be of help. Read on and find out everything you need to know!
1. Black Friday Spin the Wheel Pop Up
The name itself sounds interesting, and it’s because it is – it catches the attention of many visitors. One of the best things you could implement to improve your holiday sales is to make a spin-the-wheel or prize wheel pop up.
When you’re making a Black Friday pop up, you need to remember to write a catchy title. Otherwise, your visitors might oversee the offer, or simply not pay attention to it.
Humans are curious by nature. Thus, when you want to ensure your visitors notice your holiday pop ups, you have to give them a reason to. A prize wheel is a great strategy, but you have to tweak it to make it your own, which includes offering good deals, and ensuring that the pop up itself looks appealing.
In other words, for a prize wheel pop up to work, you have to give your customers something that makes them want to spin it. Make them curious, and that may inevitably lead them to spend more time on your website, which can turn into more sales.
The main purpose of a prize wheel popup is to increase customer engagement. It’s a very easy way to make your visitors interact with your website – you only need to be creative and come up with things they don’t want to miss.
There are also other types of gamified pop ups like slot machines, pick a gift pop up, or scratch cards.
2. Discount Pop Ups for Returning Visitors
Being a returning visitor in a store means you already bought something in there and have first-hand experience with the products.
Think of all the stores you trust and love. You probably love it when they offer you an exclusive discount or deal just for being a loyal customer. If you’ve enjoyed that experience, you could take advantage of its benefits and use it to increase your holiday sales.
Having loyal clients means you get revenues because they can keep coming back, and paying for your products or services. Therefore, if you reward them, you might strengthen your bond with them and encourage them to keep purchasing what you have to offer.
After buying from your store for the first time, a customer has a 27% chance of making a second purchase. You could increase those chances if you take advantage of your returning visitors – give them exclusive discounts during your Black Friday sales.
To make this strategy work, you need to adjust the settings of your pop up. It can’t be effective if all visitors can see it. Thus, you have to ensure that it only appears when returning visitors land on your website. With Poptin, you can easily set your targeting rules in just a few clicks.
You could offer different incentives to your returning visitors, such as free delivery, discounts, same-day delivery, or even early access to fantastic deals. If you’re choosing the last option, you could take advantage of it, and encourage them to subscribe to your newsletter.
3. Pop Up Teaser for Promos
Sometimes you don’t need your holiday pop ups to be completely obvious. Hiding them to surprise your audience is also an effective way to boost your sales. With this, you can use pop up teasers!
Therefore, another good idea is to add a specific button, maybe in the corner of your website. Once the person clicks it, a surprise Black Friday pop up can appear and offer them a massive discount or deal they can’t miss.
The secret to making a Black Friday pop up launcher work is to hide it in plain sight. You don’t want people to not be able to see it, so make sure it catches visitors’ eye. However, you also want to avoid making it too obvious, which is why you shouldn’t choose something too flashy.
Exclusive massive promos are a fantastic opportunity to increase your sales, but you need to know how to properly handle the marketing strategy. Once you incorporate the element of surprise, your visitor might be happy with their discovery, and interested in your offer.
Surprising visitors is the first step to making them feel interested, which is essential to keep them engaged. Thus, a pop-up launcher is a very effective strategy to not only boost your sales but also make your massive promo work.
A big part of choosing effective marketing strategies is to be creative. Consequently, you simply need to find ways to think outside of the box. Poptin’s customizable templates can help you jumpstart your designing journey. Eventually, you might look back at all your ideas and notice how much everything helped you increase your sales.
4. Dark-themed Pop Ups
One of the most essential aspects of creating your marketing strategy is color psychology. However, it’s often overlooked, which is why you should try to learn as much as you can about the subject – it might help you boost your holiday sales.
If you take a look online, you might quickly notice that most popups are dark in color. Navy blue, black, dark red, and green are some of the most popular choices. Thus, you may be wondering why so many brands choose those specific palettes.
Color psychology is essential to engage your visitors, especially if they’re visiting your site for the first time. When your pop up has dark colors like black, it elicits elegance and sophistication.
When you choose, for example, dark red, you’re not only making them feel excited but also eliciting the feeling of urgency. Therefore, your color decisions are vital, especially if you want your popups to make your visitors feel a certain way.
Even though you might like specific colors, some may not be as effective for your holiday pop ups. A bright yellow could surprise your visitors, but their eyesight might quickly get tired, which could lead them to close the popup without reading anything.
Consequently, avoiding bright colors overall seems like a better idea. Dark tones catch your clients’ attention without tiring them, so they might spend more time examining your offer, and that’s vital to increase sales.
6. Animated Black Friday Pop Ups
The last strategy on this list is also extremely effective if you know how to use it well. Animated pop ups are one of the most popular ideas you could go for during the holidays. They’re fun, interesting, and can quickly catch the eye of your visitors, even if they’ve never browsed through your store before.
An essential aspect of Black Friday pop ups is making them visually appealing. Otherwise, they might not work because your visitors are simply not interested. Therefore, having animated pop ups is a fantastic idea since you can add several fun visual elements.
Animated pop ups often include things like leaves falling, objects moving, and so on. Try to choose elements that match the season (Black Friday!), and ensure your pop up looks good with the style of your website.
There’s something you should keep in mind when you’re adding animations to your popups: you don’t want to overwhelm your visitors. Thus, even though it might seem like a fun idea to add falling snow, moving objects, and a lot of animated elements at once, you should try to balance everything out.
As a buyer, you probably want to feel at home each time you visit your favorite store. Therefore, when you go online and browse through a website, you’re probably yearning to get discounts and special deals.
However, you also want the brand to present you those deals and discounts in an appealing way, which is where animated pop ups come in. Animating your holiday pop ups is a great idea – just remember to balance everything, and make it interesting without exaggerating.
Pop ups are immensely useful to boost holiday sales, but they can only help you if you know how to add them to your website and make everything work.
Even though holiday pop ups are very fun, you need to carefully evaluate all your options before choosing what you’re going for.
Now that you have five different alternatives, pick the one you like the best, and start adapting it to your website. In no time, you might notice various changes in your engagement and sales!
Want to start creating your Black Friday pop ups? There’s no better time to upgrade than today!
This Black Friday 2021, you can upgrade your Poptin subscription for less as we offer 35% OFF on any of our annual paid plans. This is on top of the usual 20% discount on yearly pricing plans. Get it now!
If you want to learn more about how you can supercharge your eCommerce store this Black Friday, we have plenty of resources for you!
- 5 Best Pop Up Practices to Boost Sales This Black Friday 2021
- 9 Pop Up Ideas to Boost Sales For Black Friday and Cyber Monday (Updated 2021)
She is the Marketing Manager of Poptin. Her expertise as a content writer and marketer revolves around devising effective conversion strategies to grow businesses.
When not working, she indulges herself with nature; creating once-in-a-lifetime adventures and connecting with people of all sorts.
Tags: CRM, cro, ecommerce, email automation, email marketing, forms, pop ups, poptin, popups, sales