Email marketing is one of the oldest and most effective internet marketing channels. Over the past decade, despite the emergence of new technologies, research shows it has returned the highest ROI for marketers and businesses alike. For every dollar spent on email marketing,…

Many companies in today’s world still use target marketing to focus their marketing efforts on specific groups of customers who are likely to purchase their products or services. Pop ups help such companies to quickly reach a large number of potential customers, thereby…

One of the key strategies for achieving greater revenue is focusing your sales and marketing efforts on the right customers. To do so, customer segmentation is one of the standard practices followed by companies.  Segmentation helps brands divide their customer base into various…

Running any business is no walk in the park, even more so a SaaS business. You’re constantly looking for opportunities to increase conversions and optimize your sales process. For this reason, a sales funnel becomes an important tool in your arsenal because it…

Email security is a growing issue. When was the last time you read about a new email scam or phishing attack? Email scams climbed by 28% from February 2022 to March 2022 and 1,024% from April 2021 to March 2022. Email security is something…

In such a competitive business environment, every single lead generated is essential. You can’t afford to lose a potential customer because your team members lack the primary lead nurturing skills to close the deal. This is why it is essential to always have…

Logistics is a critical part of the supply chain management process and is proliferating.  According to an Allied Market Research report, the logistics market was valued at $7,641 billion in 2017 and is forecasted to surpass $12,000 billion by 2027, with a growth…

The holidays represent a significant sales opportunity. However, it is not that easy to attract the attention of holiday season buyers. With every brand putting up, special discounts, and deals on their products, you must do something different to stand out in the…

You need to convert potential customers on your site, so what do you do? You take advantage of how the human brain and its attention span work. If an attractive proposition pops up while you’re doing something, your eyes will be drawn to…

E-commerce is expected to rise to $5.9 trillion in 2023, with a whopping growth rate of 265% from $1.5 trillion in 2015. Crazy, right? This unyielding growth of eCommerce makes us all the more fascinated by how our tools and technology can somehow…